US Open (Golf) 2023 – Event Analysis

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US Open (Golf) 2023 Analysis Report Overview

Around 32 broadcast deals were struck for media rights to air the 2023 US Open across the globe. The tournament has lucrative broadcast deals around the world, especially with American network NBC. Furthermore, 7 brands partnered with the US Open for the 2023 competition.

The US Open (Golf) 2023 analysis report provides a detailed overview of the key facts and events which took place across the five games of the series. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, investigates the sponsorship portfolio of the competition, and discusses the broadcasters showcasing the tournament.

Key Broadcasters ·       NBC

·       Peacock

·       USA Network

Key Sponsors ·       American Express

·       Lexus

·       Electronic Arts

·       Rolex

·       Cisco

·       Sentry

·       Deloitte

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US Open (Golf) 2023 – Broadcasters

A key factor in the high viewing figures of the US Open 2023 was the recent news that the PGA Tour and the Public Investment Fund of Saudi Arabia are joining forces, putting an end to the two parties’ long conflict over the last few years.

In the US, NBC took over the rights to showcase the US Open from Fox after the latter’s 12-year rights deal with the United States Golf Association (USGA) came to an end. NBC’s deal will continue until the completion of the 2026 tournament. The viewing figures for the 2023 tournament that was held at the Los Angeles Country Club averaged the highest for four years. The entire event averaged a total audience of more than 3 million viewers on NBC, Peacock, and USA Network, which is the best audience figures since the 2019 US Open.

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US Open (Golf) 2023 - Sponsorship Portfolio

The US Open’s biggest annual sponsorship deal was from the financial services corporation American Express which extends to over a one-year period.

The second most annually lucrative sponsorship deal which the tournament had was from the automotive company Lexus. The major’s lowest annual sponsorship deal for this year’s competition was with the video gaming company Electronic Arts. The deal allows the US Open to be featured in the ‘EA Sports PGA Tour’ video game and covers the US amateur championship events. Other sponsors for the tournament include Rolex, Cisco, Sentry, and Deloitte.

US Open (Golf) 2023 Annual Sponsorship Deal Values ($)

US Open (Golf) 2023 Annual Sponsorship Deal Values ($)

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Scope

This report provides:

  • An overview of the event including its sponsorship portfolio, broadcasters, prize money, and ticketing information
  • An analysis of the events sponsors and the estimated annual values of these deals
  • Information regarding the events attendance

Key Highlights

A detailed overview of the key facts and events which took place across the five games of the series. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio of the competition.

Reasons to Buy

For those wanting an in-depth analysis of how the 2023 US Open performed, in the sense of both business and popularity.

NBC
American Express
Lexus
Rolex
Sentry
Cisco
Electronic Arts
Titleist
Power Design
Municipal
Municipal
Ventures
Binary Defense
Cove Club Cabo Del Sol

Table of Contents

  • 1. Introduction

    • 1.1. Executive Summary
    • 1.2. Overview

  • 2. Leaderboard

    • 2.1. 2023 US Open Leaderboard

  • 3. Broadcasters

    • 3.1. 2023 US Open Broadcasts Breakdown Across The United States
    • 3.2. 2023 US Open Broadcasters Breakdown Across The Rest of The World

  • 4. Sponsorship

    • 4.1. 2023 US Open Sponsorship Portfolio
    • 4.2. 2023 US Open Sponsorship Portfolio Breakdown

  • 5. Player Profile

    • 5.1. US Open 2023 Champion Player Profile – Wyndham Clark

  • 6. Prize Money

    • 6.1. 2023 US Open Prize Money Breakdown

  • 7. Ticketing

    • 7.1. 2023 US Open Ticketing Breakdown

  • 8. Appendix

    • 8.1. References

  • 9. Contact Us

    • 9.1. About GlobalData
    • 9.2. Contact Us – A global network of offices

Table

Slide 9 – The table shows the US Open 2023 Broadcasters Breakdown Across The United States

Slide 10 – US Open 2023 Broadcasters Breakdown Across the World

Slide 13 – The table shows the 2023 US Open Sponsorship Portfolio Breakdwn

Slide 17 – The table shows the Prize Money Breakdown of the 2023 US Open

Slide 19 – The table shows the Ticketing Breakdown of the 2023 US Open

Frequently asked questions

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