Post Event Analysis – U.S. Open (Golf) 2025

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An analysis of the recent 2025 U.S. Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The domestic media revenue for the 2025 edition for the US Open is valued at an estimated $40 million. NBC, the national television network in the United States, secured the domestic broadcasting rights for golf’s US Open in 2020. The partnership is anticipated to extend through 2026.​ Sky Sports, the pay-television broadcaster, has secured the broadcasting rights for the US Open in the United Kingdom and Ireland.​The final day of the 2025 US Open attracted 5.4 million viewers in the United States, marking it as the least-watched US Open final round since Bryson DeChambeau’s inaugural victory at Winged Foot in 2020, which garnered an audience of 3.2 million viewers amid the COVID-19 pandemic.

The sponsorship revenue for the 2025 edition of the US Open is valued at an estimated $39.00 million, according to GlobalData. American Express, Rolex, and Lexus have each entered into substantial agreements with the 2025 US Open, with deals estimated at an annual value of $6.25 million.​ Sentry, the insurance company, has agreed to the longest active deal with the USGA to date, spanning five years and covering the period from 2021 to 2025.​ The sponsors of the US Open primarily sponsor the USGA, which oversees several golf championships, including the US Open, but also the US Women’s Open, US Amateur Championships, and the US Senior Open.​ The total prize pool for the 2025 US Open was set at $21.5 million, mirroring the amount allocated for the 2024 tournament. J. J. Spaun secured $4.3 million for his victory in the 2025 U.S. Open, equaling the earnings of the previous year’s winner, Bryson DeChambeau.​ Robert McIntyre, the runner-up at the 2025 US Open, was awarded $2.3 million, whereas Viktor Hovland earned $1.4 million for his third-place finish.​ The prize fund for the 2025 US Open is the most substantial among the four major golf tournaments; higher than the Masters, the PGA Championship and the Open Championship.​

Scope

This report provides an overview of the recent 2025 PGA Championship, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Key Highlights

A detailed overview of the key facts and events that took place across the five games of the series. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, and looks into the sponsorship portfolio of the competition.

Reasons to Buy

For those wanting an in-depth analysis of the 2025 U.S. Open, in the sense of both business and popularity.

American Express
Rolex
Lexus
Deloitte
Cisco
Sentry
Ally

Table of Contents

1. Event Introduction

– Executive Summary

– Introduction

2. Media Landscape

– U.S. Open 2025 Media Revenue

– U.S. Open 2025 Viewership

– U.S. Open 2025 Broadcasters Breakdown

3. Sponsorship Landscape

– U.S. Open 2025 Sponsorship Portfolio

– U.S. Open 2025 Sponsorship Breakdown

4. Prize Money

– U.S. Open 2025 Prize Money Breakdown

5. Ticketing

– U.S. Open 2025 Ticketing Breakdown

6. Appendix

– Sources

Table

Slide 9 – The table shows the US Open 2023 Broadcasters Breakdown Across The United States

Slide 10 – US Open 2023 Broadcasters Breakdown Across the World

Slide 13 – The table shows the 2023 US Open Sponsorship Portfolio Breakdwn

Slide 17 – The table shows the Prize Money Breakdown of the 2023 US Open

Slide 19 – The table shows the Ticketing Breakdown of the 2023 US Open

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