Vietnam OTC Healthcare Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Published: September 28, 2023 Report Code: GDCG230017CS-ST

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Vietnam OTC Healthcare Market Report Overview

The Vietnamese OTC healthcare market size was estimated at VND37.7 trillion in 2022 and is likely to grow at a CAGR of more than 10% from 2022 to 2027.

Vietnam OTC Healthcare Market Outlook 2022-2027 (VND Trillion)

Vietnam OTC Healthcare Market Outlook 2022-2027 (VND Trillion)

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The Vietnam OTC healthcare market research report includes country overview analysis, category and segment coverage, distribution channel insights, macroeconomic analysis, and competitive landscape.

Market Size (2022) VND37.7 trillion
CAGR (2022-2027) >10%
Historic Period 2017-2022
Forecast Period 2023-2027
Key Categories •       Traditional Medicines

•       Weight Management

•       Cough, Cold, and Allergy Preparations

•       Analgesics

•       Medicated Skin Products
Key Distribution Channels •       Parapharmacies/Drugstores

•       Chemists/Pharmacies

•       E-retailers

•       Direct Sellers

•       Hypermarkets & Supermarkets
Leading Companies •       Herbalife International

•       Abbott Laboratories

•       Taisho Pharmaceutical Holdings,

•       GlaxoSmithKline Plc

•       Danapha Pharmaceutical Joint Stock Company
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Vietnam OTC Healthcare Market Segmentation by Category

The key categories in the Vietnamese OTC healthcare market are traditional medicines, weight management, cough, cold and allergy preparations, analgesics, and medicated skin products among others. In 2022, traditional medicines were the largest category with the highest value sales. This category will also account for the fastest growth followed by the weight management category.

Vietnam OTC Healthcare Market Analysis by Category, 2022 (%)

Vietnam OTC Healthcare Market Analysis by Category, 2022 (%)

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Vietnam OTC Healthcare Market Segmentation by Distribution Channel

The key distribution channels in the Vietnamese OTC healthcare market are parapharmacies/drugstores, chemists/pharmacies, eretailers, direct sellers, and hypermarkets & supermarkets among others. In 2022, Parapharmacies/drugstores were the largest distribution channel in the Vietnamese OTC healthcare sector, followed by chemists/pharmacies, and e-retailers.

Vietnam OTC Healthcare Market Analysis by Distribution Channel, 2022 (%)

Vietnam OTC Healthcare Market Analysis by Distribution Channel, 2022 (%)

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Vietnam OTC Healthcare Market – Competitive Landscape

The key companies in the Vietnamese OTC healthcare market are Herbalife International, Abbott Laboratories, Taisho Pharmaceutical Holdings, GlaxoSmithKline Plc, and Danapha Pharmaceutical joint stock company among others. In 2022, Herbalife International, with its brand Herbalife Nutrition emerged as the market leader.

Vietnam OTC Healthcare Market Analysis by Companies, 2022 (%)

Vietnam OTC Healthcare Market Analysis by Companies, 2022 (%)

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Key Segments Covered in this Report.

Vietnam OTC Healthcare Category Outlook (Value, VND Trillion, 2017-2027)

  • Traditional Medicines
  • Weight Management
  • Cough, Cold, and Allergy Preparations
  • Analgesics
  • Medicated Skin Products
  • Others

Vietnam OTC Healthcare Distribution Channel Outlook (Value, VND Trillion, 2017-2027)

  • Parapharmacies/Drugstores
  • Chemists/Pharmacies
  • E-retailers
  • Direct Sellers
  • Hypermarkets & Supermarkets
  • Others

Scope

• Per capita expenditure of OTC healthcare sector was lower in Vietnam than the global levels, but higher than the regional levels in 2022

• Parapharmacies/drugstores was the largest distribution channel in the Vietnamese OTC healthcare sector. It was the leading distribution channel in the Vietnam OTC healthcare sector, with a value share of 47.7% in 2022

• Traditional medicines was the largest category with value sales of VND13,966.2 billion ($603.2 million) in 2022.

Key Highlights

  • Per capita expenditure of the OTC healthcare sector was lower in Vietnam than the global levels, but higher than the regional levels in 2022.

  • Prepharmacies/drugstores was the largest distribution channel in the Vietnamese OTC healthcare sector. It was the leading distribution channel in the Vietnam OTC healthcare sector.

  • Traditional medicines were the largest category with value sales in 2022.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value analysis.

  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.

  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.

  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.

Herbalife International Inc.
Abbott Laboratories
Taisho Pharmaceutical Holdings Co. Ltd.
GlaxoSmithKline Plc
Danapha pharmaceutical joint stock company
Bareorganics Llc
Kyoto Nin Jiom General Factory Co. Ltd.
Engelhard Arzneimittel GmbH & Co. KG
Fito Pharma
Imexpharm Corporation
Haw Par Corporation Limited

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value share of Vietnam in the Global and Asia-Pacific Markets

Growth Analysis of Vietnam Compared to Other Leading Countries in the Asia-Pacific Market

PCE of Vietnam Compared to Global and Asia-Pacific Market

Part 2: Sector Deep Dive

Vietnam OTC Healthcare Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Market Size Analysis – Category: Adult mouth care

Market Size Analysis – Category: Analgesics

Segment Analysis (in Value Terms): Analgesics

Market Size Analysis – Category: Anti-smoking aids

Segment Analysis (in Value Terms): Anti-Smoking Aids

Market Size Analysis – Category: Cough, cold and allergy preparations

Segment Analysis (in Value Terms): Cough, Cold and Allergy Preparations

Market Size Analysis – Category: Emergency contraception

Market Size Analysis – Category: Eye and ear drops

Segment Analysis (in Value Terms): Eye and Ear Drops

Market Size Analysis – Category: First aid kits

Market Size Analysis – Category: Indigestion preparations

Segment Analysis (in Value Terms): Indigestion preparations

Market Size Analysis – Category: Medicated skin products

Segment Analysis (in Value Terms): Medicated Skin Products

Market Size Analysis – Category: Plasters & Bandages

Segment Analysis (in Value Terms): Plasters & bandages

Market Size Analysis – Category: Sleeping aids

Market Size Analysis – Category: Topical OTC medicines

Segment Analysis (in Value Terms): Topical OTC Medicines

Market Size Analysis – Category: Traditional medicines

Market Size Analysis – Category: Weight management

Segment Analysis (in Value Terms): Weight Management

Part 4: Distribution Analysis

Share of key distribution channels (in value terms) – OTC healthcare, 2022

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Segment Analysis (in Value Terms): Indigestion preparations

Market Size Analysis – Category: Medicated skin products

Segment Analysis (in Value Terms): Medicated Skin Products

Market Size Analysis – Category: Plasters & Bandages

Segment Analysis (in Value Terms): Plasters & bandages

Market Size Analysis – Category: Sleeping aids

Market Size Analysis – Category: Topical OTC medicines

Segment Analysis (in Value Terms): Topical OTC Medicines

Market Size Analysis – Category: Traditional medicines

Market Size Analysis – Category: Weight management

Segment Analysis (in Value Terms): Weight Management

Part 4: Distribution Analysis

Share of key distribution channels (in value terms) – OTC healthcare, 2022

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Vietnam Risk Index (GCRI) 2022

Vietnam Risk Analysis

Compared to Global and Asia Pacific Markets

Methodology

Definitions

Appendix

Table

Leading value categories

Fastest-growing segments (value), 2022

Cross-category comparison – by value (2017–2027)

Analgesics products – value analysis by segment (VND trillion), 2017–2027

Anti-smoking aids – value analysis by segment (VND billion), 2017–2027

Cough, cold and allergy preparations – value analysis by segment (VND Trillion), 2017–2027

Cough, cold and allergy preparations – value analysis by segment ($ Million), 2017–2027

Eye and ear drops – value analysis by segment (VND Billion), 2017–2027

Indigestion preparations – value analysis by segment (VND Billion), 2017–2027

Medicated skin products – value analysis by segment (VND Trillion), 2017–2027

Medicated skin products – value analysis by segment ($ Million), 2017–2027

Plasters & bandages – value analysis by segment (VND Billion), 2017–2027

Topical OTC medicines – value analysis by segment (VND Trillion), 2017–2027

Weight management – value analysis by segment (VND Trillion), 2017–2027

Change in distribution share, 2017–2022

Top five companies share by brand (in value terms) in the OTC healthcare sector, 2022

Brand shares of top five companies (in value terms) by category, 2022

Performance overview (score: 1–100)

Category data, by segment

Per capita expenditure ($), 2017–2027

OTC healthcare sales distribution in Vietnam – by category (VND million), 2022

Brand share (in value terms) in the OTC healthcare sector, 2022

Brand share (in value terms) in the OTC healthcare sector, by category, 2022

Real GDP and annual growth (%), 2019–2027

Nominal GDP and annual growth (%), 2019–2027

Consumer price inflation (%), 2019–2027

Employed people and unemployment rate (%), 2019–2027

Nominal household final consumption expenditure and annual growth (%), 2019–2027

Population and annual growth (%), 2019–2027

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Figures

Value share of Vietnam in the global and Asia-Pacific OTC healthcare sector, 2022–2027

Vietnam compared to the other top countries in terms of market share, growth, and competitive landscape

PCE comparison – Vietnam, Asia-Pacific, and global, 2017–2027

Market size and growth analysis by value, OTC healthcare sector, 2017–2027

Cross-category comparison – value growth analysis and category winners and losers

Market size and growth analysis by value, adult mouth care category, 2017–2027

Market size and growth analysis by value, anti-smoking aids category, 2017–2027

Market size and growth analysis by value, Cough, cold and allergy preparations category, 2017–2027

Market size and growth analysis by value, eye and ear drops category, 2017–2027

Market size and growth analysis by value, first aid kits category, 2017–2027

Market size and growth analysis by value, indigestion preparations category, 2017–2027

Market size and growth analysis by value, medicated skin products category, 2017–2027

Market size and growth analysis by value, plasters & bandages category, 2017–2027

Market size and growth analysis by value, sleeping aids category, 2017–2027

Market size and growth analysis by value, topical OTC medicines category, 2017–2027

Market size and growth analysis by value, traditional medicines category, 2017–2027

Market size and growth analysis by value, Weight management category, 2017–2027

Share of key distribution channels (in value terms) – OTC healthcare, 2022

Key distribution channel share by category (in value terms), 2022

Leading companies (in value terms) in the OTC healthcare sector, 2022

Private label penetration by category (in value terms), 2022

Growth analysis, private label and brands, 2017–2022

Category-wise consolidation/fragmentation (in value terms) – OTC healthcare, 2022

Real GDP (VND Billion) and annual growth (%)

Nominal GDP (VND Billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in VND terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2022

Five highest-risk nations in GCRI Q4 2022

Vietnam’s performance in country risk analysis in comparison to Asia-Pacific and the world

List of 108 countries analyzed to identify the high-potential countries in different regions

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