Vitamin and Dietary Supplements Market Opportunities, Trends, Growth Analysis and Forecast to 2027

Vitamin and Dietary Supplements Market Report Overview

The vitamin and dietary supplements market size $124.7 billion in 2022. The market will yield a CAGR of more than 4% during 2022-2027. There has been sustained demand for supplements containing ingredients such as turmeric, ashwagandha, elderberry, echinacea, ginger, magnesium, melatonin, and cannabidiol (CBD), for issues such as immunity development, stress management, and better sleep. The demand for such products has been accelerated by the COVID- 19. Thus, to cater to the demand companies are launching such products. For instance, Amorepacific launched Vital Beautie which contains fermented L-glutamate GABA powder for improving sleep quality.

Vitamin and Dietary Supplements Market Outlook 2022-2027 ($ Billion)

The vitamin and dietary supplements market report brings together multiple data sources to provide a comprehensive overview of the global vitamin and dietary supplement sector. It includes an analysis on the sector overview, insights about the high-potential countries, country and regional analysis, competitive landscape, key distribution channels, and selected industry metrics. The report provides an overview of the current vitamin and dietary supplements sector scenario regarding the outlook in terms of regional overview across five regions including Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe, highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

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Vitamin and Dietary Supplements Market Segmentation by Category

The key categories in the vitamin and dietary supplements market are dietary supplements and vitamins and minerals. In 2022, the dietary supplements market dominated the market.

Vitamin and Dietary Supplements Market Analysis by Category, 2022 (%)

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Vitamin and Dietary Supplements Market Segmentation by Regions

The key regions in the vitamin and dietary supplements are Asia-Pacific, Western Europe, Eastern Europe, Americas, and the Middle East & Africa. In 2022, Asia-Pacific dominated the vitamin and dietary the COVID-19 pandemic has made consumers in Asia-Pacific more conscious about their overall health. They are now inspired to adopt healthier habits and look for functional solutions, which include vitamins and dietary supplements to support their health.

Vitamin and Dietary Supplements Market Analysis by Region, 2022 (%)

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Vitamin and Dietary Supplements Market Segmentation by Distribution Channels

The key distribution channels in the vitamin and dietary supplements market are direct sellers, e-retailers, parapharmacies/drugstores, chemists/pharmacies, and others. In 2022, the direct sellers distribution channels accounted for the largest vitamin and dietary supplements market share.

Vitamin and Dietary Supplements Market Analysis by Distribution Channels, 2022 (%)

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Vitamin and Dietary Supplements Market – Competitive Landscape

The leading players in the vitamin and dietary supplements market are Amway, GSK, the Bountiful Company, Bayer, Herbalife International, Private Label, and Others. In 2022, Amway led the vitamin and dietary supplements market with key brands including Nutrilite and NUTRIWAY.

The overall share of private-label products in the global vitamin and dietary supplements sector stood at more than 3% in 2022. Western Europe registered the highest market share for private-label vitamin and dietary supplement products in 2022. It was followed by the Eastern Europe.

Vitamin and Dietary Supplements Market Analysis by Leading Players, 2022 (%)

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Scope

The report Provides an overview of the current vitamin and dietary supplements sector scenario regarding the future outlook in terms of sector overview, high-potential countries, country and regional analysis, competitive landscape, distribution, and industry metrics. The analysis also covers regional overview across five regions – Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Key Highlights

Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the industry in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the industry in the region with information about their market share and growth rates

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion.
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.