Western European Savory Snacks Market Size, Competitive Landscape, Distribution Channel, Key Trends and Forecast, 2021-2025

Pages: 128 Published: December 29, 2021 Report Code: GDCS0256RR

The Western European savory snacks market was valued at $21,608.7 million in 2020 and is projected to register a CAGR of more than 5% during the forecast period 2021-2025. The potato chips category led the savory snacks sector in the Western European region in 2020, in terms of per capita expenditure, followed by processed snacks. Among the high-potential countries, Ireland registered the highest per capita expenditure in the ethnic/traditional snacks, meat snacks, potato chips, and processed snacks categories. Furthermore, Switzerland registered the highest per capita expenditure in the nuts & seeds category.

Overview of the Western European savory snacks market

Overview of the Western European savory snacks market

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What are the market dynamics in the savory snacks market in Western Europe?

Parents especially want to support their child’s developing immune system and overall health. The COVID-19 pandemic has thus caused a worldwide surge in people’s interest in immune-boosting foods and drinks, most noticeably in Europe, as consumers look to optimize their immunity. Moreover, online searches featuring the term “immunity” have increased as a result. Furthermore, consumers are buying food and beverage products that offer immunity benefits as well as seeking specialized health solutions that support immunity across different life stages.

The COVID-19 pandemic has also led to a spike in demand for packaged food products from consumers. A major shift from unbranded to branded products has helped to push up sales of savory snacks, sweets, noodles, cookies, ready-to-eat foods, protein-rich foods, and immunity-boosting products. Most manufacturers have witnessed sales growth in these products from the previous year, as most people started looking for safe packaged food products during the pandemic. On the other hand, food operators also have an added responsibility to ensure that the products are manufactured and packed in the most hygienic environment. They also must ensure that their staff remains healthy and free from any illness.

What is the country-level outlook in the Western European savory snacks market?

Based on the relative performance of countries on multiple metrics, Germany, Ireland, Sweden, and Switzerland were shortlisted as high potential countries, primarily due to their large savory snacks sector sizes, projected high-value growth rates, and projected rising per capita value levels.

Savory snacks market in Germany: Potato chips dominated the savory snacks sector of Germany. Increasing gross household disposable income among consumers is one of the leading factors which is helping to drive the growth in the savory sector. The rise in health-consciousness among German consumers in recent times has led to an increase in demand for savory snacks which offer health benefits.

Savory snacks market in Sweden: The Swedish savory snacks market is expected to expand in 2025. Rising gross national income has helped in the high growth of the savory snacks sector in the country. A higher percentage of Swedish consumers have become health-conscious, leading to them seeking products with health claims. Products that are rich in fiber and protein resonate well with these health-conscious consumers.

Savory snacks market in Switzerland: The Swiss savory snacks market is expected to expand in 2025. In 2020, potato chips was the largest category, with the highest value share, followed by processed snacks and nuts & seeds. In Switzerland, there is a growing consumer shift towards food products that come with health benefits. Consumers demand products that are made from vegetable oils such as rapeseed oil or olive oil.

Savory snacks market in Ireland: The Irish savory snacks market is expected to expand in 2025. The demand for personalized products is gradually growing in Ireland. Specifically, products that are marked as free from gluten and artificial flavors, and tagged as vegan, are increasingly desired.

Western European savory snacks market, by country

Western European savory snacks market, by country

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What are the category classifications in the Western European savory snacks market?

The savory snacks market in Western European savory snacks market is classified into ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, processed snacks. The potato chips category accounts for the highest value share in the market. Value sales of the potato chips category in the Western European savory snacks sector are expected to increase rapidly in 2025. Germany is predicted to contribute the most. Pretzels was the smallest category in 2020. However, it is expected to grow during the forecast period. Germany and the UK are set to contribute the most to this growth. Processed snacks has the second-highest per capita consumption in the Western European savory snacks market. The UK is forecast to lead the growth of the processed snacks category in Western Europe during 2020-2025. Processed snacks categories are projected to record a decline in consumption in Germany and Sweden.

Germany’s contribution is expected to be the highest in the growth of the ethnic/traditional snacks market during 2020-2025. Ethnic/traditional snacks and meat snacks had only two of the ten leading companies present in the Western European savory snacks market. Western Europe’s meat snacks category is expected to increase in the forecast period. Germany and Spain are projected to be the main contributors to this growth, with a considerable increase in share. Even in Ireland, the food industry was dominated by the meat, bakery & cereals, and dairy & soy food sectors in 2020. In the year 2020 in the German, Irish, and Swiss savory snacks sector nuts and seeds have a higher share as compared to popcorns, meat snacks, pretzels, and ethnic traditional snacks. In 2020, nuts and seeds have a greater market share as compared to meat snacks, pretzels, and ethnic traditional snacks. The popcorn category is expected to record the fastest growth during 2020-2025.

Western European savory snacks market, by category

Western European savory snacks market, by category

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Which are the key players in the Western European savory snacks sector?

The key players in the Western European savory snacks market are PepsiCo, Intersnack Group GmbH & Co. KG, The Lorenz Bahlsen Snack-World GmbH & Co KG, The Kellogg Company, Orkla Group, Unichips Italia Spa, Borges International Group, Campbell Soup Company, Link Snacks, Inc., and Sigma Alimentos.

Western European savory snacks market, by key players

Western European savory snacks market, by key players

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Market report scope

Market size (Year – 2020) $21,608.7 million
Growth rate (CAGR) >5%
Base year for estimation 2020
Forecast period 2021-2025
Segmentation by category Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks
Key players PepsiCo, Intersnack Group GmbH & Co. KG, The Lorenz Bahlsen Snack-World GmbH & Co KG, The Kellogg Company, Orkla Group, Unichips Italia Spa, Borges International Group, Campbell Soup Company, Link Snacks, Inc., and Sigma Alimentos

This report brings together multiple data sources to provide a comprehensive overview of the Western European savory snacks sector, analyzing data from 19 countries in the region. It includes an analysis of the following:

  • Market Environment: Includes sector size, market size, and growth analysis by category.
  • High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various savory snacks categories across high-potential countries in the Western European region. It also provides a risk-reward analysis of four countries across the Western European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides an overview, demographic analysis, and key trends across high-potential countries.
  • Success Stories: Profiles some of the most compelling savory snacks manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
  • Competitive Environment: Provides an overview of leading companies in the Western European region, besides analyzing the growth of private labels in the region.
  • Health & Wellness Analysis*: Provides insights on health & wellness products in terms of value and percentage share in the overall savory snacks sector over 2015-2020. The analysis includes key health & wellness attributes and consumer benefits driving sales of the savory snacks sector in 2020. It also covers the market shares of leading companies offering savory snacks with health & wellness attributes in the same year.
  • Distribution Analysis: Provides analysis on the leading distribution channels in the Western European savory snacks sector in 2020. It covers hypermarkets & supermarkets, convenience stores, e-retailers, food & drinks specialists, “Dollar stores”, variety stores & general merchandise retailers, vending machines, cash & carries and warehouse clubs, and department stores.
  • Packaging Analysis*: The report provides percentage shares (for 2020) and growth analysis (during 2015-2025) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of savory snacks.
  • Challenges and Future Outlook: Provides the challenges and outlook pertaining to the future of the Western European savory snacks sector.

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Key Players

PepsiCo

Intersnack Group GmbH & Co. KG

The Lorenz Bahlsen Snack-World GmbH & Co KG

The Kellogg Company

Orkla Group

Table of Contents

Table of Contents

Executive summary

Part 1: Market Environment

Market size analysis – Eastern Europe compared with other regions

Value and volume growth analysis by region

Eastern Europe market growth analysis by country

Eastern Europe market growth analysis by category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying high-potential countries

Top four high-potential countries in Eastern Europe

Overview of high-potential countries in Eastern Europe

Growth contribution analysis by country (1/6)

Value share analysis of bakery & cereals sector compared with other food sectors

Change in consumption levels by country and category

Per capita consumption analysis

Per capita expenditure analysis

Part 3: Country Deep Dive

Overview of Bulgarian bakery & cereals sector

Demographic analysis* – Bulgaria

Key trends in Bulgarian bakery & cereals sector

Overview of Turkish bakery & cereals sector

Demographic analysis* – Turkey

Key trends in Turkish bakery & cereals sector

Overview of Russian bakery & cereals sector

Demographic analysis* – Russia

Key trends in Russian bakery & cereals sector

Overview of Ukrainian bakery & cereals sector

Demographic analysis* – Ukraine

Key trends in Ukrainian bakery & cereals sector

Part 4: Success Stories

About case studies

Case Study: Mom’s Natural Foods – blueberry granola

Case Study: Žito buckwheat bread with walnuts

Case Study: M Life gluten-free flour

Part 5: Competitive Environment

Leading companies’ share in the Eastern European bakery & cereals sector

Brand share analysis of top five companies

Leading companies in the Eastern European bakery & cereals sector

Leading brands in the Eastern European bakery & cereals sector

Private label penetration in the Eastern European bakery & cereals sector

Part 6: Health & Wellness Analysis

Value share analysis of health & wellness market

Health & wellness market growth analysis by country

Key product attributes and consumer benefits

Leading health & wellness companies by category

Part 7: Distribution Analysis

Leading distribution channels by country

Leading distribution channels by category

Part 8: Packaging Analysis

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

Part 9: Challenges and Future Outlook

Key challenges in the Eastern European bakery & cereals sector

Future outlook in the Eastern European bakery & cereals sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2020-2025

Overview of high-potential countries in Western Europe

Value share of the savory snacks sector as a proportion of overall food by country, 2020

Change in consumption of categories within the savory snacks sector (value terms), by country, 2020-2025

Top five companies’ share by brand (in value terms) in the savory snacks sector, 2020

Private label penetration (in value terms) in the savory snacks sector, 2020

Health & wellness value and its share in overall sales, 2015-2020

Key product attributes and consumer benefits

Leading distribution channels in Western Europe by country, 2020

Leading distribution channels in Western Europe by category, 2020

List of Figures

List of Figures

Annual value growth analysis by region, 2020-2025

Annual volume growth analysis by region, 2020-2025

Category volume growth analysis of countries compared with regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Western Europe, 2020-2025

Country-level contribution to the growth of ethnic/traditional snacks category in Western Europe, 2020-2025

Country-level contribution to the growth of meat snacks category in Western Europe, 2020-2025

Country-level contribution to the growth of nuts & seeds category in Western Europe, 2020-2025

Country-level contribution to the growth of popcorn category in Western Europe, 2020-2025

Country-level contribution to the growth of potato chips category in Western Europe, 2020-2025

Country-level contribution to the growth of processed snacks category in Western Europe, 2020-2025

Country-level contribution to the growth of pretzels category in Western Europe, 2020-2025

Per Capita Consumption by Category in Western Europe by Country, 2020

Per Capita Expenditure by Category in Western Europe by Country, 2020

Germany: Category share

Demographic analysis – Germany

Ireland: Category share

Demographic analysis – Ireland

Sweden: Category share

Demographic analysis – Sweden

Switzerland: Category share

Leading companies in the Western European savory snacks sector by value sales (% share), 2020

Leading companies in the Western European savory snacks sector by value sales ($ million), 2020

Leading brands (including private labels) in the Western European savory snacks sector by value sales ($ million), 2020

Country-level contribution to the growth of the H&W market in Western Europe, 2015-2020

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

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