Western European Savory Snacks Market Size, Competitive Landscape, Distribution Channel, Key Trends and Forecast, 2021-2025

The Western European savory snacks market was valued at $21,608.7 million in 2020 and is projected to register a CAGR of more than 5% during the forecast period 2021-2025. The potato chips category led the savory snacks sector in the Western European region in 2020, in terms of per capita expenditure, followed by processed snacks. Among the high-potential countries, Ireland registered the highest per capita expenditure in the ethnic/traditional snacks, meat snacks, potato chips, and processed snacks categories. Furthermore, Switzerland registered the highest per capita expenditure in the nuts & seeds category.

Overview of the Western European savory snacks market

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What are the market dynamics in the savory snacks market in Western Europe?

Parents especially want to support their child’s developing immune system and overall health. The COVID-19 pandemic has thus caused a worldwide surge in people’s interest in immune-boosting foods and drinks, most noticeably in Europe, as consumers look to optimize their immunity. Moreover, online searches featuring the term “immunity” have increased as a result. Furthermore, consumers are buying food and beverage products that offer immunity benefits as well as seeking specialized health solutions that support immunity across different life stages.

The COVID-19 pandemic has also led to a spike in demand for packaged food products from consumers. A major shift from unbranded to branded products has helped to push up sales of savory snacks, sweets, noodles, cookies, ready-to-eat foods, protein-rich foods, and immunity-boosting products. Most manufacturers have witnessed sales growth in these products from the previous year, as most people started looking for safe packaged food products during the pandemic. On the other hand, food operators also have an added responsibility to ensure that the products are manufactured and packed in the most hygienic environment. They also must ensure that their staff remains healthy and free from any illness.

What is the country-level outlook in the Western European savory snacks market?

Based on the relative performance of countries on multiple metrics, Germany, Ireland, Sweden, and Switzerland were shortlisted as high potential countries, primarily due to their large savory snacks sector sizes, projected high-value growth rates, and projected rising per capita value levels.

Savory snacks market in Germany: Potato chips dominated the savory snacks sector of Germany. Increasing gross household disposable income among consumers is one of the leading factors which is helping to drive the growth in the savory sector. The rise in health-consciousness among German consumers in recent times has led to an increase in demand for savory snacks which offer health benefits.

Savory snacks market in Sweden: The Swedish savory snacks market is expected to expand in 2025. Rising gross national income has helped in the high growth of the savory snacks sector in the country. A higher percentage of Swedish consumers have become health-conscious, leading to them seeking products with health claims. Products that are rich in fiber and protein resonate well with these health-conscious consumers.

Savory snacks market in Switzerland: The Swiss savory snacks market is expected to expand in 2025. In 2020, potato chips was the largest category, with the highest value share, followed by processed snacks and nuts & seeds. In Switzerland, there is a growing consumer shift towards food products that come with health benefits. Consumers demand products that are made from vegetable oils such as rapeseed oil or olive oil.

Savory snacks market in Ireland: The Irish savory snacks market is expected to expand in 2025. The demand for personalized products is gradually growing in Ireland. Specifically, products that are marked as free from gluten and artificial flavors, and tagged as vegan, are increasingly desired.

Western European savory snacks market, by country

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What are the category classifications in the Western European savory snacks market?

The savory snacks market in Western European savory snacks market is classified into ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, processed snacks. The potato chips category accounts for the highest value share in the market. Value sales of the potato chips category in the Western European savory snacks sector are expected to increase rapidly in 2025. Germany is predicted to contribute the most. Pretzels was the smallest category in 2020. However, it is expected to grow during the forecast period. Germany and the UK are set to contribute the most to this growth. Processed snacks has the second-highest per capita consumption in the Western European savory snacks market. The UK is forecast to lead the growth of the processed snacks category in Western Europe during 2020-2025. Processed snacks categories are projected to record a decline in consumption in Germany and Sweden.

Germany’s contribution is expected to be the highest in the growth of the ethnic/traditional snacks market during 2020-2025. Ethnic/traditional snacks and meat snacks had only two of the ten leading companies present in the Western European savory snacks market. Western Europe’s meat snacks category is expected to increase in the forecast period. Germany and Spain are projected to be the main contributors to this growth, with a considerable increase in share. Even in Ireland, the food industry was dominated by the meat, bakery & cereals, and dairy & soy food sectors in 2020. In the year 2020 in the German, Irish, and Swiss savory snacks sector nuts and seeds have a higher share as compared to popcorns, meat snacks, pretzels, and ethnic traditional snacks. In 2020, nuts and seeds have a greater market share as compared to meat snacks, pretzels, and ethnic traditional snacks. The popcorn category is expected to record the fastest growth during 2020-2025.

Western European savory snacks market, by category

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Which are the key players in the Western European savory snacks sector?

The key players in the Western European savory snacks market are PepsiCo, Intersnack Group GmbH & Co. KG, The Lorenz Bahlsen Snack-World GmbH & Co KG, The Kellogg Company, Orkla Group, Unichips Italia Spa, Borges International Group, Campbell Soup Company, Link Snacks, Inc., and Sigma Alimentos.

Western European savory snacks market, by key players

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Market report scope

This report brings together multiple data sources to provide a comprehensive overview of the Western European savory snacks sector, analyzing data from 19 countries in the region. It includes an analysis of the following:

• Market Environment: Includes sector size, market size, and growth analysis by category.
• High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various savory snacks categories across high-potential countries in the Western European region. It also provides a risk-reward analysis of four countries across the Western European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country Deep Dive: Provides an overview, demographic analysis, and key trends across high-potential countries.
• Success Stories: Profiles some of the most compelling savory snacks manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
• Competitive Environment: Provides an overview of leading companies in the Western European region, besides analyzing the growth of private labels in the region.
• Health & Wellness Analysis*: Provides insights on health & wellness products in terms of value and percentage share in the overall savory snacks sector over 2015-2020. The analysis includes key health & wellness attributes and consumer benefits driving sales of the savory snacks sector in 2020. It also covers the market shares of leading companies offering savory snacks with health & wellness attributes in the same year.
• Distribution Analysis: Provides analysis on the leading distribution channels in the Western European savory snacks sector in 2020. It covers hypermarkets & supermarkets, convenience stores, e-retailers, food & drinks specialists, “Dollar stores”, variety stores & general merchandise retailers, vending machines, cash & carries and warehouse clubs, and department stores.
• Packaging Analysis*: The report provides percentage shares (for 2020) and growth analysis (during 2015-2025) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of savory snacks.
• Challenges and Future Outlook: Provides the challenges and outlook pertaining to the future of the Western European savory snacks sector.

Reasons to Buy

• Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.