Wine Market Opportunities, Trends, Growth Analysis and Forecast to 2028

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The global wine sector will increase in volume at a CAGR of 1.5% during 2023–28. Western Europe was the largest region, with a volume share of 51.9% in 2023. The US was the largest market, with a volume share of 15.6%. The increasing popularity of wine among young consumers will help the wine sector’s growth during 2023–28. Wine companies will invest in improving their technological capabilities and adopting sustainable packaging options.

This report brings together multiple data sources to provide a comprehensive overview of the global wine sector, analyzing data from 104 countries. It includes analysis on the following –
Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth factors, the latest developments, and future challenges for each region. This data includes both on-premise and off-premise data.
Change in consumption: Provides a shift in the consumption of wine over 2018–28 at global and regional levels.
High-potential countries: Provides risk–reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators,
socio-demographic factors, and technological infrastructure.

Scope

Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-the Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the wine sector.

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

E. & J. Gallo Winery
The Wine Group
Constellation Brands
Treasury Wine Estates
Accolade Wines
Yantai Changyu Pioneer Wine
Dynasty Fine Wines Group
Tonghua Grape Wine
Distell Group Holdings
Namaqua Wines Distribution
Soci Agricola D. Dinis
Gvapro Group
Robertson Winery
Grupo Peñaflor
Rotkäppchen-Mumm Sektkellereien
Pernod Ricard Group
Les Grands Chais de France
Bohemia Sekt
Carl Reh Winery
Prahova Valley Winery
Mudfatlar Romania
Vincon Vrancea

Table of Contents

Executive Summary

Sector Overview

Current Scenario and Future Outlook

Global Wine Sector Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Regional Wine Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Key Challenges in the Global Wine Sector

Shift in Wine Consumption Patterns

Change in Consumption Levels in Overall Wine Sector, 2018–28

Reasons for Shift in Consumption Patterns

Identifying High-Potential Countries

Analysis of 10 Countries on the Basis of Risk–Reward Analysis (Market Assessment, Economic Development,

Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

Country Deep-Dive

High-Potential Country Analysis

Key Trends

Competitive Environment

Leading Companies by Value – Global

Company and Brand Share Analysis – Global

Company and Brand Share Analysis by Region

Competitive Landscape – Market Analysis

Market Share of Private Labels

Private Label Share Analysis by Region

Private Label Share Analysis by Category

Key Distribution Channels

Share of Key Distribution Channels – Global and Regional Level

Select Industry Metrics

Global Patent Filings

Global Job Analytics

Global Deals

Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Key Closure Type and Primary Outer Type

Appendix

Definitions

Methodology

About GlobalData

Table

Key categories by value and volume, 2023–28 – Global

Key categories by value and volume, 2023–28 – Asia-Pacific

Key categories by value and volume, 2023–28 – Middle East and Africa

Key categories by value and volume, 2023–28 – Americas

Key categories by value and volume, 2023–28 – Western Europe

Key categories by value and volume, 2023–28 – Eastern Europe

Singapore: Category share

Japan: Category share

Chile: Category share

Mexico: Category share

Poland: Category share

Bulgaria: Category share

Israel: Category share

Algeria: Category share

United Kingdom: Category share

Germany: Category share

Leading companies in global wine sector (% share by value), 2023

Key pack material volume share (%), 2023

Annual volume growth by pack material (%), 2018–28

Key pack type volume share (%), 2023

Annual volume growth by pack type (%), 2018–28

Key closure type volume share (%), 2023

Annual volume growth by closure type (%), 2018–28

Key primary outer type volume share (%), 2023

Annual volume growth by primary outer type (%), 2018–28

Figures

Change in consumption levels in overall wine sector, 2018–28

Change in consumption levels in overall wine sector – Asia-Pacific, 2018–28

Change in consumption levels in overall wine sector – Middle East and Africa, 2018–28

Change in consumption levels in overall wine sector – Americas, 2018–28

Change in consumption levels in overall wine sector – Western Europe, 2018–28

Change in consumption levels in overall wine sector – Eastern Europe, 2018–28

Identifying high-potential countries, risk–reward analysis – Asia-Pacific

Identifying high-potential countries, risk–reward analysis – Middle East and Africa

Identifying high-potential countries, risk–reward analysis – Americas

Identifying high-potential countries, risk–reward analysis – Western Europe

Identifying high-potential countries, risk–reward analysis – Eastern Europe

Top five companies’ shares by brand (in value terms) in the wine sector, 2023 – Global

Top five companies’ shares by brand (in value terms) in the wine sector, 2023 – Asia-Pacific

Top five companies’ shares by brand (in value terms) in the wine sector, 2023 – Middle East and Africa

Top five companies’ shares by brand (in value terms) in the wine sector, 2023 – Americas

Top five companies’ shares by brand (in value terms) in the wine sector, 2023 – Western Europe

Top five companies’ shares by brand (in value terms) in the wine sector, 2023 – Eastern Europe

Key brands – still wine, 2023

Key brands – sparkling wine, 2023

Key brands – fortified wine, 2023

Private label value and share by region, 2018–23

Private label value and share by category, 2023

Leading distribution channels by region (% share by value), 2023

Frequently asked questions

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