The Registrations of Nissan vehicles in United States of America attained a value of 819,715 Units in 2020
The indicator recorded a historical decline (CAGR) of 17% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to decline at a CAGR of...
Vehicle industry in the United States of post pandemic
The US car manufacturing industry has been declining in value and volume terms in recent years. The industry suffered a steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. The US car manufacturing industry declined in value during the historic period, largely as a result of decreasing demand. This was particularly significant in 2017, after the country’s real GDP growth decelerated in 2016, the lowest since the financial crises of 2008/2009. Demand has also been affected by US end-buyers increasingly opting for larger nine-seater SUV’s. Declining demand for US manufactured cars in key export destinations, such as Canada and Germany, also impacted the US car manufacturing industry negatively.
Nissan Motor Co Ltd (Nissan) is an automobile manufacturer. It carries out the design, production, and sale of automobile products. The company’s product portfolio includes passenger vehicles, trucks, buses, marine vehicles, forklifts, and related parts. The company offers automobiles under the brand names of Nissan, Infiniti, Datsun, Nissan Crossing, Nissan Heritage and Motorsports, among others. Nissan also provides credit card and leasing services, non-life insurance and auto financing services. The company markets its products and services through a network of retail outlets in Asia Pacific, Europe, the Middle East, Africa, and the Americas. Nissan is headquartered in Yokohama-shi, Kanagawa-ku, Japan.
Products & Services
Its products and services widely range into Passenger Cars, Zero Emission Vehicles, Compacts, Sports, Sedans, Vini Vans, Crossovers, Sport Utility Vehicles, Pickups, LCVs, Auto Financing Services, Leasing Services and Credit Financing.
Its major brand is constituted by Nissan, Infiniti, Datsun, Nissan Crossing, Nissan Heritage and Motorsports.
Corporate Strategy
Nissan’s strategy is to focus on electrification, product safety, customer privacy, and employee and supplier labor condition. The company aims to achieve sustainable growth, expand profits, improve profitability, and extend its strengths, regardless of scale and market share, to become leaner. It also focuses on strengthen its relationships with suppliers and dealers and work with them to bolster business model.
Automotive industry is undergoing a major transformation with shifting market demands, innovation-driven new opportunities propelled by CASE (Connected, Autonomous, Shared, Electrified) technologies, evolving regulatory complexity and numerous trends defined by changing customer demands. Through Nissan NEXT, a clearly articulated, well-defined business transformation plan, we aim to bring Nissan’s performance to a healthy state, preparing the direction and mindset to take on the next period of sustainable growth. Leveraging our core strengths, we are prioritizing our research and development to increase value for our customers and deliver human-centric, cleaner, and smarter technologies.
Vehicle registration scenario
Nissan has remained consistent in fifth position in total vehicle registrations in the US from 2015 to 2021. However, GlobalData predicts its ranking to fall down during the forecasted period.
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