The Registrations of General Motors vehicles in United States of America attained a value of 515,311 Units in 2020
The indicator recorded a historical decline (CAGR) of 2.77% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in the United States of America post pandemic
The US car manufacturing industry has been declining in value and volume terms in recent years. The industry suffered a steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. The US car manufacturing industry declined in value during the historic period, largely as a result of decreasing demand. This was particularly significant in 2017, after the country’s real GDP growth decelerated in 2016, the lowest since the financial crises of 2008/2009. Demand has also been affected by US end-buyers increasingly opting for larger nine-seater SUV’s. Declining demand for US manufactured cars in key export destinations, such as Canada and Germany, also impacted the US car manufacturing industry negatively.
General Motors Co (GM) is an automobile manufacturing company. The company, along with its partners, designs, builds, and markets cars, trucks, and automobile parts around the world. GM also provides automotive financing services through its subsidiary, General Motors Financial Company. The company sells cars and trucks to commercial fleet customers, daily rental car companies, leasing companies, and governments directly or through a network of dealers. The company’s key brands include Chevrolet, Cadillac, Buick, GMC, Holden, ACDelco, On, Periscope, ultium, Baojun, Wuling, among others. It has operations in North America, Asia Pacific, the Middle East and Africa, and South America. GM is headquartered in Detroit, Michigan, the US.
Products & Services
Its products and services widely range into Cars, Trucks, Crossovers, Financial, Retail Automobile Instalment Sales Services, and Leasing Services.
Its major brand is constituted by Buick, Chevrolet, GMC, Cadillac, Wuling, Baojun, and Holden.
Corporate Strategy
GM operates on a single global vision to design, build and sell the best vehicles. The company has a focus on core brands. It uses resources and technologies to design competitive vehicles with advanced technologies. The company uses its global footprint, operational efficiency to build cost-effective, best-in-segment vehicles. It considers China as a key growth market and employs a multi-brand strategy. It has plans to leverage global architectures to increase brands such as Buick, Chevrolet, and Cadillac in China, and to grow under the Baojun and Wuling brands.
The company operates through joint ventures. Maintaining good relations, in joint ventures, with companies having affiliations with the Chinese government is a part of the China growth strategy. Its electric vehicle strategy is dependent upon its ability to reduce the cost of manufacturing electric vehicles, as well as increased consumer adoption.
Vehicle registration scenario
GM has remained consistent in eleventh and twelfth rank in total vehicle registrations in the US from 2015 to 2021. GlobalData predicts its ranking to remain at the same position till the forecasted period.
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