The Registrations of Mazda vehicles in United States of America attained a value of 279,076 Units in 2020
The indicator recorded a historical decline (CAGR) of 1.21% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in the United States of post pandemic
The US car manufacturing industry has been declining in value and volume terms in recent years. The industry suffered a steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. The US car manufacturing industry declined in value during the historic period, largely as a result of decreasing demand. This was particularly significant in 2017, after the country’s real GDP growth decelerated in 2016, the lowest since the financial crises of 2008/2009. Demand has also been affected by US end-buyers increasingly opting for larger nine-seater SUV’s. Declining demand for US manufactured cars in key export destinations, such as Canada and Germany, also impacted the US car manufacturing industry negatively.
Mazda Motor Corp (Mazda) is a manufacturer of an automobile products. The company manufactures and distributes passenger cars and commercial vehicles globally. The company’s product portfolio includes mini vans, compact vehicles, sports cars, sport-utility vehicles, station wagons, sedans, light cars, welfare vehicles, special edition automobiles, gasoline reciprocating engines, diesel engines, automatic and manual transmissions for vehicles. Mazda also offers automobile accessories, hybrid automobile technology engines, rotary internal combustion engines, and commercial sports car engines. It has several manufacturing and assembly facilities in Japan, China, Thailand, the US, South Africa, Malaysia, Vietnam, Taiwan, and Russia. The company operates in Asia Pacific, North America, and Europe. Mazda is headquartered in Aki-Gun, Hiroshima, Japan.
Products & Services
Its products and services widely range into Four-Wheeled Vehicles, Gasoline Reciprocating Engines, Diesel Engines, Rotary Engines, Automatic and Manual Transmissions for Vehicles, and Financial Services.
The company offers a wide variety of brands like - Mazda MX-30, Mazda 2, Mazda 3, Mazda 6, Mazda CX-30, Mazda CX-5, Mazda CX-8, etc.
Corporate Strategy
Mazda strives to continuous innovation and launching new electric hybrid models. The company also focuses on strengthen its partnerships and joint venture companies to develop innovative products. In line with above approach, in April 2021, the company Suzuki Motor Corp, Subaru Corp, Daihatsu Motor Co. Ltd, Toyota Motor Corp entered into an agreement to jointly develop the technical specifications for next-generation vehicle communications devices. Mazda has undertaken a long-term vision for technology development, which is named as Sustainable Zoom-Zoom 2030. In this regard, the company focuses to increase installation direct-injection turbocharged gasoline engine SKYACTIV-X.
Vehicle registration scenario
Mazda has remained consistent in seventeenth and eighteenth rank in total vehicle registrations in the US from 2015 to 2019. In 2020, it moved up the ranking to be in the fifteenth position. However, GlobalData predicts its ranking to decline during the forecasted period.
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