Ecommerce refers to the sale of goods or services, transcending geopolitical borders, from a company's home country over the internet or online marketing platforms. To offer items or services in non-native markets, online sales platforms and online markets are used. Ecommerce enterprises registered growth due to an increase in the number of digital purchasers owing to greater use of technology, and restrictions during the pandemic, which aided the growth of the ecommerce sector. With ecommerce expected to grow in the future, it could overtake in-store sales in the retail business. Amazon and JD.com are among the biggest ecommerce companies and leaders in the online retail market and are expanding their operations globally with the increase in the number of digital buyers.
Ecommerce spending per capita is a metric that defines average spending on ecommerce platforms by each person in the region. The global ecommerce market size stood at $4,822,106.25 million in 2020. The global ecommerce market recorded a historical growth (CAGR) of 15% during 2017–20 and grew 14% in 2021, reaching $5,496,163.90 million. GlobalData projects the ecommerce market to grow at a CAGR of 12% during 2021–25, reaching $8,571,615.49 million by 2025.
The ecommerce market includes products from all consumer-related sectors such as Clothing and Footwear, Electricals, Food and Grocery, Health and Beauty, and Home. Ecommerce platforms serve various platforms such as B2B (Business-to-Business), B2C (Business-to-Consumer), and C2C (Consumer-to-Consumer). The C2C ecommerce, similar to the B2C segment, grew in popularity in recent years, due to prominent names such as eBay and Taobao, the Alibaba Group's C2C platform.
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