Under Armour registered sales of USD 3,803.42 Million in United States of America in 2020
Under Armour recorded a historical decline (CAGR) of 11% between 2017 to 2020
The US market has been growing at a strong rate in recent years producing good growth. The market is expected to maintain this growth rate, with some deceleration moving towards the end of the forecast period in 2022.
Key Highlights
Womenswear sales saw a large decline in 2020 and will recover to reach pre-pandemic levels by 2022 in line with the total apparel market.
Menswear will grow by 2025. The preference for casual clothing accelerated by the pandemic will endure in the forecast period, with tops & t-shirts, nightwear and shorts & trousers remaining growth categories out to 2025, with sales exceeding 2019 levels
Childrenswear saw the smallest decline in 2020, as purchases are more replacement-driven so spend is more resilient. The market will see continued growth from 2019-2025.
The footwear market consists of the total revenues generated through the sale of all types of men's, women's and children's shoes. It includes all footwear categories for men, women, boys and girls, but excludes sports-specific footwear.
The US footwear market experienced stable growth through most of the historic period but was offset by a sharp decline in revenues during 2020. The market is expected to recover with strong growth in 2021 and 2022 with modest growth anticipated throughout the remaining forecast period.
United States footwear market category segmentation
United States footwear market distribution
Under Armour
After a challenging year, sales growth at Under Armour has come back to life as it laps weak prior year comparatives. However, weak spots remain, and the business has a lot of work to do as it looks to refine, enhance and focus its brand.
With total revenue up by over a third, the headline numbers from Under Armour look extremely strong. Even before the pandemic, Under Armour was a brand that many consumers would stumble across during browsing rather than make a beeline for as they do with Nike or Lululemon. This is partly because Under Armour has so many different products and categories and sells through an enormous variety of channels with variable standards and messages in each.
Top Women’s Footwear brands by value & price positioning
Top Accessories Brands in United States of America
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