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Clorox: Water Consumption in 2020

  • In 2020, Clorox consumed 3.4 million cubic meters of water, an increase of 17% over 2019
  • Clorox consumed 5.45 liters of water for each case it sold in 2020
  • Clorox has set a goal to improve water efficiency beyond its baseline levels from 2018

Water Consumption by Clorox

Water is one of the critical factors of ESG (Environment, Social, and Governance). Fresh and clean water is increasingly endangered despite being considered a plentiful renewable resource mainly due to population growth and economic activity leading to an increase in water demands and pollution.

Status of Water Withdrawal and Consumption in different Sectors

According to United Nations, if current consumption and production patterns do not change, there will be a 40% shortfall in water supply by 2030. Companies are expected to face increased scrutiny such as limits on water withdrawal and tight regulations over their water use as global water resources face increased stress.

Groundwater is withdrawn by industries such as manufacturing, mining, oil and gas, energy and utilities, and construction. Apparel and food & beverage industries are highly dependent on groundwater through supply chains. According to Aquastat, 19% of global freshwater withdrawals come from industry and energy.

In terms of water withdrawal, the beverage and bottled mineral water sectors need to be careful because groundwater is a raw material for them. Globally, food and beverage companies face disputes with local communities over the amount of groundwater that can be withdrawn without depleting local resources.

Clorox: Water Consumption

Clorox Co (Clorox) is a manufacturer and marketer of consumer and professional products. The company’s product portfolio includes grilling products, digestive health products, cat litter, dressings and sauces, cleaning and disinfecting products, bags and wraps, and home care products. The company markets these products under Clorox, Hidden Valley, Kingsford, RenewLife, Green Works, Brita, Glad, Ever Clean, Fresh Step, and Burt’s Bees brand names.

In 2020, Clorox consumed 3.4 million cubic meters of water, an increase of 17% over 2019. Clorox consumed 5.45 liters of water for each case it sold in 2020, a decrease of 5% annually.

Clorox’s water consumption increased in 2020 due to increased production in response to the COVID-19 pandemic. Clorox is working on water conservation which includes several water recycling infrastructure and equipment upgrade initiatives. As a result of investments in water recycling infrastructure, the company's Kingsford plants in West Virginia and Missouri reduced their water consumption by more than 40%.

Clorox has set a goal to improve water efficiency beyond its baseline levels from 2018.

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