The Per capita consumption of Beer segment in Belgium reached 55.52 Litres in 2022
The indicator recorded a historical decline (CAGR) of 5.74% between 2019 to 2022, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Beer segment in Belgium
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The Belgian beer market saw a weak rate of value shrinkage during recent years. Over the forecast period, this shrinkage is expected to accelerate: a moderate rate of decline is anticipated. The standard lager segment was the market's most lucrative beer segment sold.
Category segmentation
The Beer market is categorized into five major segments – Standard lager, Premium lager, Low/no alcohol, Ales, stouts & bitters, and Specialty beer. Standard lager is the largest segment of the beer market in Belgium.
Competitive landscape
The beer market in Belgium is consolidated, with the top four players controlling the majority stake of the market. Some large beer producers have begun to employ brand management strategies in order to ensure their brand is identifiable to the public. This is especially important because purchasers have a wide variety of beers to choose from and incur only low switching costs when changing brands. Major players may offer premium beers, but much of their business involves mass-market products; this means large breweries are required, and therefore that players in this market endure high fixed costs. At the same time, beer prices are subject to heavy downward pressure by large chain retailers, which are often able to exert strong bargaining power.
Market distribution
On-trade forms the leading distribution channel in the Belgian beer market.
Who are the leading players?
AB InBev is engaged in the production, distribution, and sale of beer and soft drinks. The company has operations in various countries across the world. The company offers a portfolio of numerous brands, including global flagship brands Budweiser, Stella Artois, and Beck's and multi-country brands Leffe and Hoegaarden. In addition, the company offers local brands including Bud Light, Michelob Ultra, Skol, Brahma, Antarctica, Quilmes, Jupiler, Hasseroder, Klinskoye, Sibirskaya Korona, Chernigivske, Harbin, and Sedrin. The company also produces and distributes soft drinks, particularly in Latin America. AB InBev operates through seven business segments: North America, Latin America North, Western Europe, Latin America South, Asia Pacific, Central and Eastern Europe, and global export and holding companies.
Heineken is a large brewing company, with a wide international presence through a global network of distributors and breweries. The company owns, markets, and sells a wide variety of beers including international premiums, regional, local, and specialty beers. Its principal brands are Heineken, Amstel, Anchor, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Tecate, Tiger, Zlaty Bazant, and Zywiec. Additionally, the company markets several brands through joint ventures, which include Cristal and Kingfisher. In addition to its global beer portfolio, Heineken is a large global player in the cider market, with brands such as Strongbow Gold and Bulmer's.
Haacht Brewery
Haacht Brouwerij is a brewery that produces, and exports fermented beers across the world. The company was founded in 1898. Haacht is subsidiary of Brouwerij Handelsmaatschappij nv (abbreviated as Co.Br.Ha.). The head office of the group is based in Brussels. The company has operational plants in Belgium and France.
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