The Per capita expenditure on Beer segment in Netherlands reached USD 460.93 in 2025
The indicator recorded a historical growth (CAGR) of 6.76% between 2022 to 2025, and is expected to decline by...
GlobalData projects the indicator to decline at a CAGR of...
Beer segment in the Netherlands
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Dutch beer & cider market registered strong growth during the review period. The growth of the market is expected to decelerate over the forecast period. Rising population, change of consumer preferences, and strong economic conditions supported to boost the demand for beer & cider in the review period. In addition, variety-seeking consumers are creating a demand for different flavors of beer which is helping manufacturers to focus on launching new products. However, the trend of living healthier lifestyles is estimated to impact the growth of the market in the future.
Category segmentation
The Beer market is categorized into two major segments – Beer and Cider. Beer is the largest segment of the beer & cider market in the Netherlands.
Competitive landscape
The Dutch beer & cider market has experienced strong value growth and moderate volume growth in recent years. Heineken is the leading player in the sector in volume terms, while A-BInBev and Bavaria NV accounted for the second and third largest volume shares, respectively, in 2019. Moreover, Heineken showed the highest increase in market share during 2015-2019.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the Dutch beer & cider market.
Who are the leading players?
Heineken Groothandel BV (Heineken Groothandel), a subsidiary of Heineken NV is a manufacturer and distributor of alcoholic beverages. The company manufactures beers, cider, lager, and ale. It provides pilsener, soda, wine, port, sherry, vermouth, distilled, coffee, and tea. Heineken Groothandel also offers milk products, food and non-food products, sweets, chips, cake, nuts, and other products. The company also provides catering services. It markets products under the brands of Heineken, Fire, Amstel, Affligem, Desperados, Wieckse, Apple Bandit, Jillz, and Strongbow. Heineken Groothandel is headquartered in Utrecht, the Netherlands.
AB InBev UK Ltd (AB InBev), a subsidiary of Anheuser-Busch InBev NVSA, is a manufacturer and distributor of alcoholic beverages. The company offers beer, ales, ciders, stouts, bitters, and lagers. The company markets alcoholic products under the brands of Budweiser, Corona, Stella Artois, and Beck’s, alongside Leffe, Bud Light, Skol, Brahma, Hoegaarden, Antarctica, Quilmes, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Hasseroder, and Jupiler. AB InBev serves pubs, clubs, bars, restaurants, hotels, and entertainment venues. The company sells its products through off-licenses, cash and carry outlets, wholesalers, and supermarkets. The company operates breweries in Luton, Magor, and Samlesbury, the UK. AB InBev is headquartered in London, Greater London, the UK.
Asahi Group Holdings Ltd (Asahi) manufactures, markets, and sells alcoholic beverages, soft drinks, and food products. Its product portfolio includes whiskey, spirits, wine, beer, ready-to-drink (RTD) beverages, RTD coffee, tea, carbonated drinks, water, fruit drinks. It also offers confectioneries, pharmaceuticals and supplements, baby products, and freeze-dried foods. The company markets these products under various brands including Asahi Super Dry, Asahi Style Free, Clear Asahi, Clear Asahi Zeitaku Zero, Asahi Dry Zero, and Mitsuya. It also offers brands such as Wilkinson, WONDA, Juroku-cha, Oishii Mizu, and Calpis. The company also provides transportation and distribution services and has a presence across Japan, North America, Europe, and the Asia Pacific regions. It is headquartered in Tokyo, Japan.
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