Bosideng International designs, develops, manufactures, and distributes down apparel products. By the end of FY2022, Bosideng operated 3,809 stores, down from 4,150 operational stores in 2021. Of the 3,809 stores in 2022, the Bosideng brand had the most retail space with 3,484 stores, followed by 275 Snow Flying stores, and 50 Bengen stores. The company closed around 341 stores in 2022 and 716 stores in 2021. The company markets its products in more than 72 countries through a network of 3,809 stores at the end of the financial year 2022. In 2022, 341 stores closed owing to the decrease in store traffic caused by the negative impact of the pandemic.
The company markets and distributes down apparel brands, including Bosideng, Snow Flying, and Bengen. The revenue of the overall branded down apparel business segment increased by 21.4% on a year-on-year basis to approximately RMB 13,223.0 million. Bosideng products were sold well in 72 countries, maintaining a leading position in the Chinese market for 27 consecutive years by sales volume. In 2022, revenue from the total online sales of the Group’s brands was RMB 4,024.8 million, representing a year-on-year increase of 12.3%.
In FY2022, the Bosideng brand had the most retail space with 3,484 stores. Bosideng brand under the Group’s branded down apparel business recorded a year-on-year increase of 16.3% in revenue, reaching approximately RMB 11,617.7 million. The Bosideng brand, which has 87.8% of the total revenue, is where most of the Group’s down apparel brands come from.
Snow Flying brand recorded revenue of approximately RMB 974.2 million, representing a year-on-year increase of 76.6% in 2022, and had a retail space of 275 stores. In 2021, it recorded revenue of approximately RMB 551.7 million, representing a year-on-year increase of 10.7%, which achieved the steady development of the brand through an online distribution business.
Bengen brand had retail space with 50 stores, which recorded revenue of approximately RMB 235.3 million, representing a year-on-year increase of 60.3% as of FY2022, which has greatly reduced its offline agency channels and shifted more to online channels. In 2021 it reported a significant increase in online sales of more than 50% on a year-on-year basis.
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