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Number of Bosideng International Stores Globally (FY2016 – FY2022)

Industry: Clothing, Footwear and Accessories Specialists
Current: Company Performance

Bosideng International closed a total of 341 stores in 2022
Bengen brand reported a significant increase in online sales of more than 50% in 2021
The company had a total of 3,809 stores in 2022

Bosideng International designs, develops, manufactures, and distributes down apparel products, with 3,809 stores as of March 31, 2022, where the company closed around 341 stores in 2022 and 716 stores in 2021. The company markets and distributes down apparel brands, including Bosideng, Snow Flying, and Bengen. Bosideng also sells its products through various e-commerce channels. The company markets its products in more than 72 countries through a network of 3,809 stores at the end of the financial year 2022.

In 2022, 341 stores closed owing to the decrease in store traffic caused by the negative impact of the pandemic. However, considering the huge impact of COVID-19 on the consumption industry, the annual revenue from the JESSIE ladieswear business fell by 9.2% to approximately RMB 302.8 million.

By the end of FY2022, Bosideng operated 3,809 stores, down from 4,150 operational stores in 2021. Of the 3,809 stores in 2022, the Bosideng brand had the most retail space with 3,484 stores, followed by 275 Snow Flying stores, and 50 Bengen stores.

Bosideng products were sold well in 72 countries, maintaining a leading position in the Chinese market for 27 consecutive years by sales volume. In 2022, revenue from the total online sales of the Group’s brands was RMB 4,024.8 million, representing a year-on-year increase of 12.3%. In 2021, the Snow Flying brand recorded revenue of approximately RMB 551.7 million, representing a year-on-year increase of 10.7%, which achieved the steady development of the brand through an online distribution business. Bengen brand reported a significant increase in online sales of more than 50% on a year-on-year basis.

Note: The fiscal year for Bosideng is a 52-week or 53-week year ending in March.

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