4 views left Get unlimited views with a free account

Get a 360 degree view on a company powered by live data from the GlobalData Intelligence Center.

Walmart’s Advertising Costs (FY2008 – FY2022, $ Billion)

Industry: Hypermarkets, Supermarkets and Hard Discounters
Current: Company Performance

Walmart reported $3.9 billion in advertising costs in the fiscal year 2022
In the FY2021, Walmart spent $3.2 billion on advertisements
The company reported a 21.8% increase in advertising costs in FY2022 compared to FY2021

Walmart, one of the world's biggest retailers headquartered in Bentonville, Arkansas, spent a total of $3.9 billion on advertisements in FY2022, an increase of 21.8% as compared to $3.2 billion in advertisement costs in FY2021.

Advertising expenses include costs related to digital, television, and print advertisements. Walmart uses social media, online advertising, and email to reach and communicate with its customers, and improve their shopping experience. Newspaper ads, internet ads, and media transmission make up the majority of the costs associated with advertising in FY2022.

Walmart frequently conducts special offers throughout the year and advertises its low pricing to attract consumers. Walmart uses a wide variety of advertising channels, such as TV commercials, billboards, social media, and even their online store through this Walmart reaches a huge number of customers and becomes the world’s leading retailer and among the world's largest corporations.

Walmart’s fiscal year ends on January 31.

Get a 360 degree view on a company powered by live data from the GlobalData Intelligence Center. Get a 360 degree view on a company powered by live data from the GlobalData Intelligence Center. Explore Company Solutions