Clear Channel is one of the world’s largest out-of-home advertising companies and a global out-of-home advertising company with a scaled presence in the US and Europe. As a percentage of overall revenue, digital revenue in FY2021 represented 34.4%, an increase of 16.4% from the previous year (FY2020).
The company delivers its clients' marketing campaigns locally, nationally, and internationally with more than 500,000 advertising displays in 26 countries. Clear Channel is continuing its expansion of digital displays throughout its entire asset portfolio, extending its out-of-home programmatic buying capabilities, and utilizing data and analytics to demonstrate attribution and improve campaign planning and effectiveness.
Clear Channel’s 2021 consolidated revenue increased by 20.8% compared to FY2020, which was driven by sharp growth in its digital activities as the company continues to recover from the effects of COVID-19, they have seen increases in revenue across our portfolio.
During the economic downturn resulting from COVID-19 investments in technology and the globalization of its digital footprint proved beneficial as it provided them with the flexibility to quickly scale up advertising campaigns and most effectively target the right consumers at the right time. Digital revenue as a percentage of overall revenue increased marginally from 27.4% in FY2019 to 29.5% in FY2020. The company is concentrating on carrying out its digital transformation, as well as its efforts to innovate and update how they operate and integrate its solutions with its partners and customers.
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