TechTarget Inc (TechTarget) is a provider of online content and brand advertising. The company sells a range of marketing programs that enable information technology (IT) vendors to reach corporate IT decision-makers. TechTarget operates a network of approximate websites, such as storage, security, or networking. Its services include security, storage, networking, data center and virtualization technologies, Chief Information Officer / IT strategy, business applications and analytics, and application architecture development.
The company offers online services, including IT Deal Alert, including priority engine, qualified sales opportunities, deal data services; demand solutions, such as white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions comprise on-network, off-network, and microsites and related formats branding; custom content creation services; and BrightTALK platform that allows customers to create, host and promote webinars, virtual events, and video content. The company operates in the US, China, Hong Kong, Australia, France, and the UK.
Billings are the total sum of money charged to customers and marketers for marketing efforts in order to make money. Gross billing is the sum of all payments made by customers to the business after discounts and rebates have been deducted.
The capacity to generate gross billing is directly related to the firm's ability to generate net revenues, and the company utilizes gross billing to assess its market share, operational scale, and rate of business growth.
TechTarget gross billing rose from $19.8 million in FY2020 to $278.2 million in FY2021, an increase of 1307%. Gross billings for the business increased by $258.5 million from 2020 to 2021, as they acquired some new customers due to the acquisition of BrightTALK. The revenue growth was primarily , driven by products are expanding well as a result of their first party purchase intent data, permission-based registered member audience, and the acceleration of the shift from face-to-face budgets to online spending. In addition to acquiring some new clients after the purchase of BrightTALK, the business added about 1,300 new clients in 2021.
They also gained new customers with the introduction of the sales-specific module for Priority Engine. The company currently have a strong buy intent subscription offering for the more than 18,000 IT vendors with annual turnover of more than $50 million because the company has concentrated all of its efforts on the biggest IT vendors with sophisticated marketing departments.
United States of America
United Kingdom
United States of America
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United States of America
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Germany
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