WPP Plc (WPP) is a communications services group that provides advertising, public relations and public affairs, healthcare communications, direct, digital, promotion and relationship marketing, branding and identity, and specialist communications. It also offers consumer, corporate and employee branding and design services including identity, packaging, literature, events, training and architecture. Its media offer includes a range of media planning and buying services, delivered primarily through GroupM, a media investment company. The company operates through three segments: Global Integrated Agencies, Public Relations and Specialist Agencies.
The company serves Fortune Global 500, clients across integrated creative agencies and media agencies, public relations agencies and specialist agencies. It has business presence through North America, Latin America, Africa, Asia Pacific, the Middle East, and Central and Eastern, and Western Continental Europe.
Billings are the total amount of money billed to clients and marketers for marketing activities in order to generate revenue. After deducting rebates and discounts given to customers, they define gross billing as the total amount of money that clients pay to the company.
The ability to create gross billing is highly correlated with the company's capacity to generate net revenues, and the business uses gross billing to evaluate its business growth, market share, and operational scale.
WPP gross billing rose from EUR46,917.8 million in FY2020 to EUR50,656.8 million in FY2021, an increase of 7.97%. Gross billings for the business increased by EUR3,739 million from 2020 to 2021, with digital media accounting for 43% of GroupM's billings. The revenue growth was primarily , driven by the rapid growth in demand from clients for ecommerce services, across both our media and integrated creative agencies. A global network of leading agencies, providing the broadest geographic reach where Home to GroupM, one of the top media buying business in the world, which accounts for 30% of worldwide media billings , providing value and premium inventory.
The attractiveness of company’s offering, which combines amazing creativity with strong data and technological capabilities, one of the top worldwide media platforms, and exceptional PR and branding services, continues to attract in and retain customers. This is reflected in their industry-leading new business performance for 2021, which saw $8.7 billion in net new billings, an increase over the (also industry-leading) $4.4 billion generated in 2020.
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