Mobile gaming is one of the fastest-growing segments in the video gaming industry. This segment registered notable growth in 2020 even though most businesses were affected by the outbreak of the COVID-19 pandemic.
Moreover, growth in mobile users along with the roll-out of 5G/High-speed internet services globally has aided the growth of the mobile gaming segment.
The market size for mobile gaming in Asia-Pacific was valued at $99 billion in 2021. The video gaming market grew by 11% in 2021, as the demand for mobile gaming grew as indoor game activities increased following the shutdown of outdoor games owing to the pandemic and people globally spent most of their time at home due to the lockdowns along with the rise of new players in the segment further supported the growth of the segment.
The video gaming industry has been adopting new strategies to address the growing demand of customers and make their experience more user-friendly. One such strategy by the video gaming industry is the migration from console gaming to mobile gaming thereby making games accessible across a wide spectrum of digital platforms.
Furthermore, new players are offering free-to-play games on a trial basis to customers in order to garner their interest.
Key markets in mobile gaming in Asia-Pacific include China, Japan, and, South Korea.
The mobile gaming market in Asia-Pacific grew at a CAGR of 9.8% during 2017–2021. This explains the increase in the consumer base of the segment as the growth is aided by the increase in the number of smartphone users and the improved demand for home-based entertainment driving the growth of mobile gaming.
Many companies in the gaming industry are bringing digitization and user-friendly engagement to their gaming platforms to enhance the user’s gaming experience.
The major companies that have a strong presence in the mobile gaming market in Asia-Pacific include Ubisoft, Tencent, Magicraft, miHoYo, Krafton, and, Garena.
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