Stroer SE & Co KGaA (Stroer) is a provider of customized, fully integrated solutions across the marketing and sales of a product life cycle. The Stroer Group’s business model means that it operates in the markets for online and mobile marketing and in dialog marketing, e-commerce, data-driven services, and digital OOH segments. Total digital revenue by all the segments in FY2021 represented EUR743.4 million an increase of 17.5% from the previous year (FY2020).
The digital and dialog media segment was able to attract a wide variety of significant new customers and extend its offering in a focused way because of the strong use of content in the home during the pandemic-hit year of 2021. Stroer also focused on continuing to enlarge its own product portfolio in the rapidly expanding mobile and video segment and in the high-growth markets for digital audio and performance marketing.
The company segments its digital revenue into Digital Media, E-Commerce, Digital Marketing Services, and Digital OOH. Revenue in the digital media segment rose to EUR429.5 million in 2021, an increase of 11.1% from the previous year (FY2020). The E-Commerce segment’s revenue grew marginally from EUR106.3 million in 2020 to EUR140.1 million in 2021. The largest proportional growth was seen by digital OOH products. All the segment's revenue grew due to the recovery after the easing of COVID-19 pandemic-related restrictions.
Stroer’s revenue increased year on year in all segments of the business over the course of 2021, which resulted in the group’s total revenue of EUR1,627 million surpassing the previous record high from FY2019. The company mainly generates revenue through the marketing of online advertising spaces, the operation of websites and dialog marketing (Digital & Dialog Media) as well as through data as a service and e-commerce.
In order to strengthen and safeguard the business over the long term, the company implemented a digital out-of-home advertising (DOOH) strategy in COVID-19 that focuses on the accelerated expansion of its digital portfolio and strong market position. In view of this, the business continues to make sound investments in strategic projects in FY2021, focusing especially on the expansion of its digital infrastructure.
Total digital revenue by all the segments grew exponentially from EUR144.3 million in FY2019 to EUR632.7 million in FY2020. The fast growth of its digital advertising media remained the focus of the company’s investment in 2021. As of December 31, 2021, a total of 815 digital advertising spaces were installed, which included new installations and conversions of previously analog spaces.
United States of America
United Kingdom
United States of America
France
Japan
United States of America
China
Japan
Germany
Germany
Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.
Access more premium companies when you subscribe to Explorer