Video gaming is one of the fastest-growing sectors in the industry. Video gaming comprises different modes of gaming, including console gaming, PC gaming, and mobile gaming, out of which mobile gaming accounts for 53% with a market value of almost $93 billion in 2021.
The video gaming industry was among the few businesses that thrived during the outbreak of the COVID-19 pandemic. It includes the creation, promotion, and monetization of video games.
Mobile gaming is one of the fastest-growing segments in the video gaming industry. This segment registered notable growth in 2020 even though most businesses were affected by the outbreak of the COVID-19 pandemic. Moreover, growth in mobile users along with the roll-out of 5G/High-speed internet services globally has aided the growth of the mobile gaming segment.
The US is the market leader in mobile gaming in North and South America combined, with a value of $13.4 billion in 2021, accounting for 75% market value of the Americas region. It is also among the top three countries consistently for the past few years in the mobile gaming segment and contributed 14% of the global market size in 2021.
The mobile video gaming market in the US grew by 20% in 2021 as the demand for mobile gaming increased following the shutdown of outdoor games owing to the pandemic which forced people around the globe to spend most of their time at home due to the lockdowns.
Canada is the second largest player in the mobile gaming market from the region with a share of $1.9 billion accounting for 11% of the region’s market size in the mobile gaming segment. The mobile video gaming market in Canada grew by 20% in 2021 from the previous year.
Canada is followed by Mexico making it the third-largest market in the Americas region for the mobile gaming segment with $1.4 billion in 2021, showing a growth of 25% from the previous year. These three countries combined makeup almost 94% of the region’s mobile gaming market. The Americas account for 19% of the global market size of mobile gaming.
The major companies that have a strong presence in the mobile gaming market include Warner Bros, Activision Blizzard Inc, and Ubisoft.
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