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Thematic Analysis
Future of Physical Retail – Thematic Intelligence
Reasons to buy the ‘Future of Physical Retail’ thematic intelligence report: The report allows you to gain a vision of the future of physical retail. The report helps understand the future role of the store, key trends, and its value, in an omnichannel world. It provides an overview of online and offline retail and their impact on consumer behaviour. The report gives insights into consumer shopping journeys that are split into two main categories: urgent purchases and considered purchases. How is our...
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Thematic Analysis
Connected Consumer in Retail and Apparel – Thematic Intelligence
Connected Consumer in Retail and Apparel Thematic Overview The connected consumer has been created as a direct result of other themes within the retail and apparel sectors. For instance, the Internet of Things (IoT) has transformed the way that retailers and consumers interact. It has allowed retailers to track previously untraceable behaviors, such as tracking coffee replenishment needs through a Bluetooth-connected coffee machine to a retailer’s app. This has raised the bar for the connectivity that consumers expect from retailers...
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Thematic Analysis
Social Media in Retail and Apparel – Thematic Intelligence
Social Media in Retail and Apparel Thematic Report Overview The apparel and health & beauty sectors are increasingly adopting social media platforms and influencer marketing to promote their products and becoming purchasing channels. Adverts and paid partnerships with celebrities and influencers, especially on Instagram, are used exhaustively by apparel and health & beauty brands to expand their reach and appeal, especially among Gen Z shoppers. The purchasing preferences of these shoppers are greatly influenced by what they see on social...
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Consumer Insights
Refillable Beauty – Trend Overview, Consumer Insight and Brand Implications
The ‘circular economy’, the sustainability principle of maintaining a system in which nothing is wasted or discarded, is emerging to imagine how packaging can avoid being improperly discarded in the environment. Packaging that is refillable aligns with the circular economy and is being leveraged by manufacturers with sustainability goals across the FMCG space. Consumers are holding brands to a higher standard than ever before and expect them to align with sustainability principles while using their influence as a driving force...
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Report Bundle
37% offTech in Apparel – Report Bundle (4 Reports)
A growing number of apparel brands and tech companies are focusing on smart clothing to cater to consumers’ demand for connected things. Advancements in sensor technologies and the development of advanced materials such as nanofibers, hybrid materials, and electronic wools are driving growth in this sector. As a part of this bundle, you will gain access to in-depth insights available in the following reports: Thematic Research: Wearable Tech in Apparel Thematic Research: Ecommerce in Apparel Thematic Research: Direct-to-Consumer in Apparel...
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Thematic Analysis
Direct-to-Consumer in Consumer Goods – Thematic Research
Although 2020 was branded as the "year of the pandemic," for some in the consumer goods sector it was the "year of direct-to-consumer." COVID-19, combined with the slow death of the high street, has catapulted the disruptive model into the limelight for major players. Ensuring products reach the customer has become a more pressing issue, with store closures increasing across the globe and people's ongoing retreat into the safety of their home.
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Thematic Analysis
Direct to Consumer in Retail – Thematic Research
Direct-to-consumer (DTC) refers to the promotion and sale of products directly from a producer or manufacturer to target customers, bypassing the need for intermediaries such as marketplaces, department stores, or any other third-party retailers. The rise of this model of selling started before the inception of the internet and its democratizing of the tools that traditional business has been using for decades. The DTC model has many advantages, including less dependence on third parties, fewer contract negotiations, fewer limitations on...
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Analyst Opinions
Global Trends in Fragrances: Exploring the latest consumer trends and innovation across the fine fragrance category
GlobalData outlines six global trends driving innovation within the fragrance market. These six global trends in fragrances interconnect with a number of GlobalData trends, including Wellbeing, Customization, Premiumization & Indulgence, Fresh, Natural & Pure, and Novel & Experiential. This report focuses on outlining the key consumer and innovation trends currently impacting the core categories in fragrances. GlobalData has identified six key trends that are currently shaping the fragrance space. A desire for natural formulations, a shift towards health-focused lifestyles, and...
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Case Studies
Success Case Study: Milk Makeup – An expressive and inclusive positioning speaks to individualistic Millennials
"Success Case Study: Milk Makeup" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the brand. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. A lifestyle-focused positioning that combines functionality with unique style entices independent and individualistic Millennials. Their seek for unique products opens opportunities for “independent” beauty brands with an “edgy” yet minimalistic style...