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Thematic Analysis
Social Media in Retail and Apparel – Thematic Intelligence
Social Media in Retail and Apparel Thematic Report Overview The apparel and health & beauty sectors are increasingly adopting social media platforms and influencer marketing to promote their products and becoming purchasing channels. Adverts and paid partnerships with celebrities and influencers, especially on Instagram, are used exhaustively by apparel and health & beauty brands to expand their reach and appeal, especially among Gen Z shoppers. The purchasing preferences of these shoppers are greatly influenced by what they see on social...
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Sector Analysis
United Kingdom (UK) Health and Beauty Market Size, Trends, Consumer Attitudes and Key Players to 2027
United Kingdom Health and Beauty Market Report Overview The United Kingdom health and beauty market size was GBP39.04 billion in 2022. The market is expected to record a CAGR of more than 2% during 2022-2027. As consumer confidence and spending recover in the forecast period, an upturn is anticipated in the non-essential categories, as consumers can invest once again in makeup and skincare that they forewent when under financial pressure. United Kingdom Health and Beauty Market Outlook, 2022-2027 (GBP Billion)...
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Analyst Opinions
Niche Clothing in the Apparel Industry – Analysing Key Trends and Top Brands
Niche Clothing in Apparel Industry Report Overview Most niche shoppers purchased niche products from clothing specialists like ASOS and Next in the last year. However, there are not enough retailers that stock niche ranges, and there are fewer options available for niche clothing ranges than there are for standard sizes. Therefore, mainstream players must invest in their inclusivity and niche range expansion. Consumers would prefer niche clothing sizes to be an extension of their core ranges, as this gives them...
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Consumer Insights
Inclusivity in Beauty Market – Trend Overview, Consumer Insight and Brand Implications
This report outlines how consumers are seeking inclusive beauty products to cater for their specific needs, following the launch of Fenty Beauty in 2017, which launched with 50 shades of foundation prompting other brands to accommodate a wider variety of skin tones The inclusive beauty movement has gained momentum in recent years, largely driven by Fenty Beauty, which launched with fifty foundation shades in 2017.
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Consumer Insights
Haircare Sector Landscape – Consumer Behavior, Innovations, News and Deals Analysis
The haircare market size was $84.32 billion in 2021. The haircare sector saw a decline in both value and volume in 2020. Value decline was higher due to consumers trading down as many felt less financially secure amid the pandemic. However, due to the essential nature of haircare products, the sector made a quick recovery and exceeded 2019 volume and value in 2021. The haircare market research report provides an overview of market characteristics and shopping behavior driving innovation in...
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Consumer Insights
Consumer Behaviour in FMCG – Analysis of the 8 mega-trends driving change
This 260 page report provides an in-depth assessment of the leading mega trends in the consumer industry. The analysis interprets how the trends guiding the consumer and innovation landscape are influencing your markets, and what this means for future opportunities. This report analyses the eight mega trends in detail with actionable recommendations, key take-outs and implications.
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Analyst Opinions
Top Trends in Skincare and Make-Up 2018: The latest trends in facial skincare, body skincare, sun care, face make-up, eye make-up, lip make-up, and nail make-up
"Top Trends in Skincare and Make-Up 2018", focuses on outlining the key consumer and innovation trends currently impacting the skincare and cosmetics sector. Specifically, these include NPD that aligns with clean living and athleisure, as well as the demand for diverse and inclusive ranges, 'glowing' skin, smart tools, and enhanced sensory experiences. This report outlines the key consumer and innovation trends currently impacting the skincare and make-up categories. With the lines blurring between skincare and make-up it is more important...
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Case Studies
Failure Case Study: Estée Edit – Failing to resonate with a new consumer segment
"Failure Case Study: Estée Edit", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the failure of Estée Lauder's Estée Edit brand. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products, especially within an oversaturated marketplace. After less than a year on the US market, Estée Lauder's sister brand, Estée Edit, geared specifically toward Millennials, was abruptly withdrawn. This...
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Analyst Opinions
The Impact of Social Media on FMCG innovation: Exploring the opportunities presented by the rise of social media
"The Impact of Social Media on FMCG innovation", explores the impact that the internet is having on consumers' lives, and how brands can leverage social media to reach consumers in the digital age. This report focuses on various trends that demonstrate the impact that social media is having on consumer behavior and product development across different FMCG sectors. These trends include self-branding, sensory and indulgence, the rise of the social influencers, and digital activism. The future implications of social media...