Niche Clothing in the Apparel Industry – Analysing Key Trends and Top Brands
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
Niche Clothing in Apparel Industry Report Overview
Most niche shoppers purchased niche products from clothing specialists like ASOS and Next in the last year. However, there are not enough retailers that stock niche ranges, and there are fewer options available for niche clothing ranges than there are for standard sizes. Therefore, mainstream players must invest in their inclusivity and niche range expansion. Consumers would prefer niche clothing sizes to be an extension of their core ranges, as this gives them greater choice. H&M has recently catered to this demand in the US, by appointing influencer Tess Holliday as its inclusivity consultant in March 2023 to extend its core range for men and women up to 4XL and 3XL respectively, as well as Rixo, which announced it had extended its size range from a UK size 20 to 24 in September 2022.
The niche clothing trends in the global apparel market report offers a comprehensive insight into the niche clothing market. The report includes insight and analysis on key trends, alongside UK consumer survey data, and profiles of major brands in the market.
Key Brands | · Tommy Hilfiger
· ASOS · Good American · Seraphine |
Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Buy the Full Report to Learn More About Niche Clothing in the Apparel Industry
Niche Clothing in the Apparel Industry – Key Trends
The key trends influencing niche clothing in the apparel market are a focus on clothes sizes for all body types, launching sportswear specifically tailored to women’s needs, products for disabled consumers, and a focus on serving petite and tall female shoppers.
Launching sportswear specifically tailored to women’s needs: Despite the greater involvement of women in sports in recent years, there remains a gender exercise gap. Many women aged 16 and over do not participate in regular physical exercise due to lack of time, body confidence, and menstrual cycles. The gap between genders widens among postpartum women, as it is widely acknowledged that sports participation drops off after having children. Sportswear brands have therefore been seeking opportunities to close the gap, by offering products specifically tailored to women’s needs. For instance, in 2020, Nike became the first major sports specialist to launch a maternity collection, focusing on fit, comfort, and support.
Buy the Full Report to Learn More About Trends in Niche Clothing in the Apparel Industry
Niche Clothing in the Apparel Industry – Brands in Focus
The key brands in the apparel market focusing on niche clothing are Tommy Hilfiger, ASOS, Good American, and Seraphine among others. Tommy Hilfiger was the first major apparel player to break into the adaptive clothing market in the spring of 2016. It released a children’s collection featuring styles from its core range with subtle modifications such as Velcro and magnetic fastenings and adjustable waistbands, allowing disabled children to wear the same products as their peers. The following year, it expanded into adult adaptive wear, launching over 60 styles across menswear and womenswear.
After launching in the US, Tommy Hilfiger Adaptive is now also available in Europe, Japan, and Australia. In 2020, as part of its ten-year plan, the brand laid out its intentions to offer adaptive options across all product categories by 2025, making it the first major apparel brand to make such a commitment.
Brands Focusing on Niche Clothing in the Apparel Industry
Buy the Full Report to Learn More About Brands Focusing on Niche Clothing in the Apparel Industry
Key Highlights
- Niche clothing shoppers want brands to extend the sizing of core ranges to have more choice and shop the latest trends
- Brands must better facilitate the process of shopping for niche sizes by providing specific styling advice and more accurate clothing measurements
- Adaptive clothing remains a largely untouched market, which brands have a significant opportunity to capitalize on
Reasons to Buy
- Identify the key trends shaping the niche clothing market and what innovative brands are doing to stay ahead.
- Understand how the niche clothing market is evolving and the hurdles brands will face in the near future.
- Understand consumer sentiment surrounding niche clothing in the UK and what this means for apparel brands’ next steps.
ASOS
Beyond Nine
Bump & Milk
Dorothy Perkins
Ganni
Good American
H&M
Long Tall Sally
Marks & Spencer
Miss Selfridge
Modibodi
New Look
Next
Nike
Nobody's Child
Oya Femtech Apparel
Puma
Reiss
Rixo
Savage x Fenty
Seraphine
Skims
The Boohoo Group
Tommy Hilfiger
Topshop
UGG
Uniqlo
Very
Victoria's Secret
Von Ruz
Whistles
Yitty
Zalando
Table of Contents
Figures
Frequently asked questions
-
What are the key trends influencing niche clothing in the apparel market?
The key trends influencing niche clothing in the apparel market are a focus on clothes sizes of all body types, the launching of sportswear specifically tailored to women’s needs, products for disabled consumers, and a focus on serving petite and tall female shoppers.
-
Which are the key brands in the apparel market focusing on Niche clothing?
The key brands in the apparel market focusing on Niche clothing are Tommy Hilfiger, ASOS, Good American, and Seraphine.
-
Who is the first major sports specialist to launch a maternity collection?
In 2020, Nike became the first major sports specialist to launch a maternity collection, focusing on fit, comfort, and support.
-
Who is the first major apparel player to break into adaptive clothing?
Tommy Hilfiger was the first major apparel player to break into the adaptive clothing market in the spring of 2016.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.