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Sector Analysis
Deep Dive into Super Bowl LVIII’s Beverage Ads on YouTube
This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the advertisements' content, targeted demographics, and the values brands sought to communicate, such as joy, health, and community. By examining brands like Coors Light, Miller Lite, Budweiser, Mountain Dew, and more, the report evaluates the effectiveness of these strategies through viewership statistics and consumer engagement, highlighting the thematic approaches brands use...
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Sector Analysis
Americas Alcoholic Beverages Sport Sponsorship Landscape – Biggest Brands and Spenders, Venue Rights, Deals, Trends and Case Studies
Americas Alcoholic Beverages Sports Sponsorship Landscape Overview Professional sports teams are the main recipients of the alcoholic beverage sector’s sponsorship deals. Alcoholic beverages are responsible for a few of the biggest sponsorship deals across the Americas with many highly recognized federations, events, and teams, including a few of the most profitable sports leagues in the world. The Americas alcoholic beverages sports sponsorship landscape report provides deep insights into the Americas alcoholic beverages sector sponsorship market trend, most active sport, and...
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Sector Analysis
National Basketball Association (NBA) 2023 Finals – Post Event Analysis
National Basketball Association (NBA) 2023 Finals Analysis Report Overview The 2022-23 NBA season had 106 media broadcast deals across the world, with the US having 17 different broadcasters. Furthermore, around 70 globally recognized brands had partnered with the NBA. The National Basketball Association (NBA) 2023 Finals analysis report provides a detailed overview of the key facts and events which took place in the US. It identifies the major media and sponsorship players in the market, pinpoints the ticket prices on...
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Company Profile
Anheuser-Busch Companies LLC – Company Profile
Anheuser-Busch Companies LLC (Anheuser-Busch), a subsidiary of Anheuser-Busch InBev, is a brewer. The company operates breweries across the US. It is a major manufacturer of aluminum cans. Anheuser-Busch offers specialty beers, non-alcohol brews, malt liquors and specialty malt beverages. The company, along with its subsidiaries, produces and distributes beer under Budweiser, Bud Light, Busch, Goose Island, Michelob, Natural Light, Landshark Lager, Bud Light, Stella Artois and Shock Top brands. Anheuser-Busch also offers services such as beverages packaging material, and packaging...
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Sector Analysis
Business of the Women’s National Basketball Association (WNBA) – Property Profile, Sponsorship and Media Landscape
Business of WNBA Report Overview The annual sponsorship revenue for the Women’s National Basketball Association (WNBA) 2023 is estimated to be $860.1 million. 36 brands have partnered with the WNBA for the 2023 season. The clothing & accessories and technology sector holds the highest number of deals with WNBA for the 2023 season, with 75% of the brands belonging to the United States. Additionally, there are 271 active sponsorship deals between the league’s 12 clubs and their partners. The Business...
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Track & Monitor
PGA Championship, 2023 – Post Event Analysis
PGA Championship, 2023 Report Overview The annual sponsorship revenue for 2023 PGA Championship is estimated to be $104.555 million. GlobalData estimates that the championship had 14 sponsorship deals each worth over $3 million annually. The championship had lucrative broadcast deals around the world, but especially with American networks CBS and ESPN. PGA Championship, 2023 - post event analysis report provides an overview of the event including its sponsorship portfolio, broadcasters, prizemoney and attendance. An analysis of the 2023 PGA Championship...
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Product Insights
Quarterly Lager pricing trends in the United States
Consumers' preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business choices. GlobalData's new report titled "Quarterly Lager pricing trends in the United States" serves as a crucial resource for...
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Product Insights
Quarterly Beer & Ale pricing trends in the United States
Consumers' preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business choices. GlobalData's new report titled "Quarterly Beer & Ale pricing trends in the United States" serves as a crucial...
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Product Insights
Quarterly Beer & Ale pricing trends in Chile
Consumers' preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business choices. GlobalData's new report titled "Quarterly Beer & Ale pricing trends in Chile" serves as a crucial resource for...
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Consumer Insights
Consumer Behaviour in FMCG – Analysis of the 8 mega-trends driving change
This 260 page report provides an in-depth assessment of the leading mega trends in the consumer industry. The analysis interprets how the trends guiding the consumer and innovation landscape are influencing your markets, and what this means for future opportunities. This report analyses the eight mega trends in detail with actionable recommendations, key take-outs and implications.