Ready-to-Drink (RTD) Beverages Market Trends and Analysis by Product Type, Pack Size, Pack Material and Segment Forecast to 2028
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Accessing the in-depth insights from the ‘Ready-to-Drink (RTD) Beverages’ report can help:
- Understand the current and future state of the market, allowing businesses to make informed decisions about market entry, product development, and investments
- Identify competitors’ capabilities to stay ahead in the market
- Identify segments and get an understanding of various stakeholders across different stages of the entire value chain
- Anticipate changes in demand and adjust the business development strategies
- Identify potential regions and countries for growth opportunities
How is our ‘Ready-to-Drink (RTD) Beverages report different from other reports in the market?
- The report presents in-depth market sizing and forecasts at a segment level for more than 15 countries, including historical and forecast analysis for the period 2018-28 for market assessment.
- The report offers detailed segmentation by:
- Product – Alcoholic and Non-Alcoholic
- Pack Size – 25cl, 33cl, 33.5cl, 50cl, and Others
- Pack Material – PET, Metal, Glass, Paper & Board, and Others
- Region – North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
- The report covers key market drivers and challenges impacting the RTD Beverages market.
- The report covers mergers & acquisitions (M&A), venture finance, and patent analytics activities dashboards.
- The competitive landscape includes positioning of key companies and company share analysis in the RTD Beverages market. This can help the stakeholders in the ongoing process of identifying, researching, and evaluating competitors, enabling them to garner insights to shape their business strategies.
- Competitive profiling and benchmarking of key companies in the market to provide a deeper understanding of industry competition.
- The report can be a valuable tool for stakeholders to improve their operations, increase customer satisfaction, and maximize profitability by analyzing the latest RTD beverage trends and tracking market growth and demand.
We recommend this valuable source of information to:
- Soft Drinks Manufacturing Companies
- Breweries
- Consulting & Professional Products Firms
- Venture Capital/Equity Firms
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RTD Beverages Market Report Overview
The ready-to-drink (RTD) beverages market was valued at $2.2 trillion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of more than 5% over the forecast period. The rising urbanization rate coupled with the busy lifestyles of consumers has created a demand for convenient and easily accessible food and drinks. RTD beverages effectively meet this demand by providing fast and convenient refreshment solutions for busy urban dwellers. Further, the expansion of distribution channels, including convenience stores, vending machines, and online platforms has enhanced the accessibility of RTD beverages for consumers. The product availability in urban settings, combined with the ease of consumption without any preparation, aligns seamlessly with on-the-go consumption.
Consumers are increasingly focusing on their health & wellness, resulting in a surge in demand for drinks that offer functional benefits such as immune support, energy enhancement, added vitamins, probiotics, and plant-based ingredients. To address this trend, manufacturers are introducing a wide range of healthier ready-to-drink (RTD) options with various nutritional advantages. Examples include natural fruit and vegetable juices, plant-based drinks, and functional drinks fortified with vitamins, minerals, and antioxidants.
RTD Beverages Market Outlook, 2018-2028 ($ Trillion)
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Recently, consumer price inflation has been rising across the world owing to the ongoing geopolitical conflicts which have impacted the consumers’ purchasing power. Value-for-money RTD products provide a balance between price and quality, appealing to price-sensitive consumers seeking affordable options. Manufacturers are focusing on product innovation and new product launches featuring novel ingredients and flavors, thereby offering a unique drinking experience. As a result, consumers are increasingly drawn to these innovative offerings as a cost-effective alternative to dining out at foodservice establishments.
Strong and effective marketing and branding strategies have been instrumental in propelling the expansion of the RTD beverages market. Companies allocate significant resources to advertising, social media, and other promotional endeavors to enhance brand recognition and consumer engagement. These companies utilize multi-platform promotions, personalized marketing events, and pop-up shops to directly engage consumers, enhancing brand visibility and driving sales in the RTD beverages market through tailored experiences and strategic placements.
Despite witnessing healthy growth in recent years, the industry is confronted with numerous constraints that could obstruct its growth potential. Consumers are showing increasing concern about the health risks associated with alcoholic and non-alcoholic drinks. In addition, stringent regulations imposed by regulatory bodies, which demand compliance with rigorous standards concerning product safety, ingredient transparency, labeling accuracy, and advertising practices, pose a challenge to RTD market growth.
| Market Size (2023) | $2.2 trillion |
| CAGR (2024 – 2028) | >5% from |
| Forecast Period | 2024-2028 |
| Historic Data | 2018-2023 |
| Report Scope & Coverage | Revenue Forecast, Packaging Volume Forecast, Competitive Landscape, Company Profiling, Growth Trends |
| Product | Alcoholic and Non-Alcoholic |
| Pack Size | 25cl, 33cl, 33.5cl, 50cl, and Others |
| Pack Material | PET, Metal, Glass, Paper & Board, and Others |
| Regions | Americas, Europe, Asia Pacific, Rest of World |
| Countries | China, Japan, India, the Rest of Asia Pacific, Germany, the UK, Russia, the Rest of Europe, the US, Canada, Brazil, Mexico, Colombia, the Rest of Latin America, South Africa, Saudi Arabia, Nigeria, and the Rest of the Middle East & Africa |
| Key Companies | The Coca-Cola Company, AB InBev NV/SA, Danone SA, Diageo PLC, PepsiCo, Inc., Molson Coors Beverage Co., Keurig Dr. Pepper Inc., Asahi Group Ltd., Heineken NV, and Carlsberg AS. |
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RTD Beverages Market Analysis by Product Type
The market has been classified into alcoholic and non-alcoholic, based on product type. In 2023, non-alcoholic products dominated the overall market, driven by changing consumer preferences, health consciousness, and increasing demand for convenience. Busy lifestyles have motivated consumers to seek quick refreshment options, that are easy to carry and consume while on the go. Carbonates led the non-alcoholic drinks segment owing to their availability in a wide range of flavors, catering to diverse consumer preferences.
The veganism trend is on the rise across the world owing to the growing concerns surrounding animal welfare and health issues associated with dairy consumption. Further, concerns about the environmental impact of animal agriculture, including greenhouse gas emissions and water usage, are encouraging consumers to seek more sustainable options like plant-based beverages offered in ready-to-drink formats.
RTD Beverages Market Share by Product Type, 2023 (%)
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In terms of growth, the alcoholic beverages segment is expected to register faster growth than the non-alcoholic beverages segment over 2024-28, primarily driven by beer. The growth in the market can be attributed to changing consumer behavior, as individuals seek premium products due to increased disposable income and a desire for sophisticated, high-quality products. Additionally, companies are continuously introducing new flavors, blends, and packaging formats, enhancing the appeal of RTD alcoholic drinks for consumers in search of a unique and enjoyable drinking experience.
RTD Beverages Market Analysis by Pack Size Type
The RTD beverages are catered in a wide range of convenient pack sizes that could fit consumers’ travel packs and are easier to consume. In 2023, the 50cl pack size type dominated the market, emerging as the most common choice across various product categories including packaged water, carbonates, beer, and still drinks. Other leading pack sizes that witnessed the highest usage include 33cl, 33.5cl, and 25cl in 2023.
The 50cl pack size appeals to consumers who prefer single-serve portions, thereby enabling them to conveniently consume beverages in one go. Further, the pack size is portable enough to carry it easily yet provides adequate quantity to quench thirst and offer satisfactory refreshment. As consumers increasingly prioritize health & wellness, the 50cl pack size enables them to consume beverages in controlled portions, supporting their health-conscious lifestyles.
RTD Beverages Market Share by Pack Size Type, 2023 (%)
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25cl pack size is expected to register the fastest growth during 2024-28 among leading pack sizes. Smaller packs allow consumers to sample a variety of flavors or brands without needing to purchase a larger pack, promoting experimentation and potentially fostering brand loyalty. Further, consumers are becoming more health-conscious, and smaller packs are perceived to indulge in moderation. Also, 25cl packs are commonly priced lower than larger pack sizes, thereby increasing accessibility to a broader range of consumers.
RTD Beverages Market Analysis by Pack Material Type
PET, glass, metal, and paper & board are the most commonly used pack materials in the RTD beverages market. In 2023, the PET pack material segment held the largest share by volume, primarily due to its lightweight properties, facilitating easy portability of beverage bottles. Furthermore, the transparency and clarity of PET bottles enable consumers to visually inspect the beverage, adding to its appeal and allowing them to evaluate its quality before buying.
The PET segment is anticipated to experience the most rapid expansion among packaging material types in the forecast period. PET is a cost-efficient packaging material when compared to metal and glass, which aids in lowering production expenses and thus the final product’s price. Furthermore, PET bottles are lightweight and flexible in nature, compared to glass and metal, which enhances the portability of RTD beverages.
RTD beverages Market Share by Pack Material Type, 2023 (%)
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Glass and metal containers are quite compatible for catering aerated beverages like beer and carbonates which can endure the pressure exerted by the carbonation without compromising the integrity of the containers. Further, in addition to providing an aesthetic appeal, both glass and metal containers provide excellent barrier properties, blocking the ingress of oxygen and other gases that can degrade the quality of the beverages.
RTD Beverages Market Analysis by Region
In 2023, the Asia-Pacific region led the RTD beverages market and is projected to maintain its position as the largest market throughout the forecast period. The region includes emerging economies such as India, Vietnam, and Indonesia, all experiencing a notable rise in urbanization. In addition, the region is witnessing significant population growth and expansion of the middle-class population. Moreover, the increasing purchasing power of consumers is facilitating their access to the expanding retail market in the region. The region is home to diverse cultures and tastes, leading to a wide variety of RTD beverage options tailored to different preferences and dietary habits.
The Asia Pacific market is expected to witness the fastest revenue growth over the forecast period, 2024-28. China dominates the market in the region, holding the largest revenue share. This is attributed to its large population base with increasing disposable incomes, which allows consumers to seek premium RTD beverages made with high-quality ingredients. Furthermore, beverage manufacturers in China have been investing significantly in product innovation and marketing initiatives to enhance brand recognition and appeal to consumers.
Asia Pacific Market Share by Country, 2023 (%)
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In Asia Pacific, India is set to outpace other countries in the regional market over the forecast period. This is primarily due to the influence of Western culture on India’s large young population, impacting lifestyle trends and beverage consumption habits. India’s extensive and diverse population, with its varied taste preferences, has incentivized manufacturers to provide a broad array of flavors in RTD beverages. In addition, the hot weather conditions in India foster a favorable environment for the industry to thrive, as consumers look for convenient, refreshing, and hydrating options to cope with the heat.
RTD Beverages Market Competitive Landscape
The RTD beverages market is fragmented, with many companies operating across various product types. The market is currently led by established companies, including The Coca-Cola Company, A-BInBev, PepsiCo, Inc., and Heineken, which together accounted for over 31% market share in 2023. The competitive landscape of the market is being shaped by several factors, including changing consumer preferences, innovation, and marketing strategies which have contributed to fueling the competition.
Companies are primarily focusing on innovation and introducing new products with novel ingredients, unique flavors, and convenient packaging to entice consumers. In March 2024, Funk Fluid launched a new beer featuring a blend of guava, banana, and nectarine flavors which could appeal to consumers seeking unusual flavors in this category. Similarly, in October 2023, Asahi Group launched a new bottled water in Japan, which is sold after warming it to about 50-60°C in PET bottles, targeting health-conscious consumers who prefer drinking hot water.
The merger and acquisition (M&A) activities in the RTD beverages sector remain vibrant, with companies vying for dominance. With the rapid expansion of the market, an increase is expected in strategic maneuvers, partnerships, and consolidation. In December 2023, Varun Beverages Ltd., an India-based beverage bottling company acquired The Beverage Company (Proprietary), a South-African RTD non-alcoholic beverages manufacturer for $162.5 million.
Leading Companies in the RTD Beverages Market
- The Coca-Cola Company
- A-BInBev
- PepsiCo, Inc.
- Heineken NV
- Molson Coors
- Carlsberg AS
- Asahi Group Holdings, Ltd.
- Diageo PLC
- Keurig Dr. Pepper Inc.
- Danone Group
Other RTD beverages Market Companies Mentioned
Kirin Group, Yili Group, Constellation Brands, Suntory Holdings Ltd., Monster Beverage Corporation, Red Bull GmbH, China Mengniu Dairy Co., Ltd., Blue Triton Brands, Diageo plc, Starbucks, Unilever, Groupe Lactalis SA, Thai Beverage Company
Ready-to-Drink (RTD) beverages Market Segments
GlobalData Plc has segmented the RTD beverages market report by product, pack size, pack material, and region:
RTD Beverages Product Type Outlook (Revenue, $ Million, 2018-2028)
- Alcoholic Beverages
- Non-Alcoholic Beverages
RTD Beverages Pack Size Type Outlook (Volume, Pack Units Million, 2018-2028)
- 25cl
- 5cl
- 33cl
- 50cl
- Others
RTD Beverages Pack Material Type Outlook (Volume, Pack Units Million, 2018-2028)
- PET
- Glass
- Metal
- Paper & Board
- Others
RTD Beverages Regional Outlook (Revenue, $ Million, 2018-2028)
- North America
- US
- Canada
- Europe
- Germany
- UK
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Colombia
- Rest of Latin America
- Middle East & Africa
- South Africa
- Nigeria
- Saudi Arabia
- Rest of the Middle East & Africa
Scope
This report provides overview and service addressable market for RTD beverages market.
It identifies the key trends impacting growth of the market over the next 12 to 24 months, split into four categories: technology trends, macroeconomic trends, consumer trends and regulatory trends.
It includes global market forecasts for the RTD beverages industry and analysis of patents, company filings, and grants.
It features details of recent M&A and VF deals in the RTD beverages market space.
The detailed value chain consists of five main aspects: syrup production, bottling & packaging, distributor
Key Highlights
The Ready-to-Drink (RTD) beverages market was valued at $2.2 trillion in 2023 and is expected to grow at a CAGR of 5.2% over the forecast period. The RTD beverages market report provides an executive-level overview of the current RTD beverages market worldwide, with detailed forecasts of key indicators up to 2028.
Reasons to Buy
This market intelligence report offers a thorough, forward-looking analysis of the global RTD beverages market product type and packaging type and their key opportunities in a concise format to help executives build proactive and profitable growth strategies.
Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the RTD beverages market.
The report highlights the RTD beverages product type segment (alcoholic beverages and non-alcoholic beverages), pack size type segment (50cl, 33cl, 35.5cl, 25cl, and Others), pack material type segment (PET, Glass, Metal, Paper & Board, and Others) and region.
With more than 50 figures and tables, the report is designed for an executive-level audience, with enhanced presentation quality.
The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in the RTD beverages market.
The broad perspective of the report coupled with comprehensive, actionable detail will help soft drinks manufacturers, foodservice vendors, food & beverages technology stakeholders, and other market players succeed in growing the RTD beverages market globally.
Key Players
The Coca-Cola CompanyA-BInBev
PepsiCo, Inc.
Diageo PLC
Heineken NV
Molson Coors Beverage Co.
Carlsberg AS
Asahi Group Holdings, Ltd.
Keurig Dr. Pepper Inc.
Danone Group
Table of Contents
Table
Figures
Frequently asked questions
-
What was the RTD beverages market size in 2023?
The RTD beverages market was valued at $2.2 trillion in 2023.
-
What is the RTD beverages market growth rate?
The RTD beverages market is expected to grow at a CAGR of more than 5% during the forecast period.
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What are the key RTD beverages market drivers?
Busy lifestyles, rising demand for value-for-money options, increasing health consciousness, and innovative marketing activities are anticipated to drive the RTD beverages market.
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Which is the key segment by product type in the RTD beverages market?
Non-Alcoholic beverages are the key segment by product type in the RTD beverages market.
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Which is the key segment by pack size type in the RTD beverages market?
50cl is the key segment by pack size type in the RTD beverages market.
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Which is the key segment by pack material type in the RTD beverages market?
PET is the key segment by pack material type in the RTD beverages market.
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Which is the key region in the RTD beverages market?
Asia Pacific is the key region in the RTD beverages market.
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Which are the leading RTD beverage companies globally?
The leading RTD beverages companies are The Coca-Cola Company, A-BInBev, PepsiCo, Inc., Heineken, Molson Coors, Carlsberg Group, Asahi Group Holdings, Ltd., Nestle, Keurig Dr. Pepper Inc., and Danone Group.
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Is there a third level of segmentation in the report?
GlobalData’s focus is on providing reliable and accurate data that is supported by robust research methodology. Our reports undergo rigorous quality checks and are based on primary and secondary research sources, ensuring that the numbers and insights provided are trustworthy. However, despite the best efforts to gather comprehensive data, there could be instances where the available data is limited, making it challenging to provide third-level segmentation. In such cases, GlobalData may choose to provide high-level insights and general trends rather than forcing segmentation that may not be backed by sufficient data. This approach ensures that the report’s overall quality and credibility are maintained.
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