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Sector Analysis
NewBusiness of Major League Soccer (MLS) 2023 – Property Profile, Sponsorship and Media Landscape
Business of Major League Soccer (MLS) 2023 Market Report Overview The MLS has agreed a global broadcast deal with Apple having a reported worth of $250 million per year. 31 brands have partnered with the MLS for the 2023 season. The MLS Cup marks the pinnacle of the Major League Soccer season and serves as the final game of the MLS Cup Playoffs. Business of Major League Soccer (MLS) 2023 market research report a complete overview of the major business...
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Report Bundle
56% offBusiness of Football – Report Bundle (7 Reports)
Competitive soccer has ushered in a new business model through its involvement in large-scale investments. Players, stadiums, services, etc. have changed the entire dynamic of soccer through social media outreach portals and broadcasting. Return on investment has also changed the entire spectrum from ticket prices to merchandising and sponsorships. As a part of this bundle, you will gain access to in-depth insights available in the following reports: The Business of the WSL 2022-23 The Business of UEFA Club Competitions 2022-23...
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Sector Analysis
FIFA World Cup 2022 – Post Event Analysis
FIFA World Cup Post Event Analysis Report Overview The 2022 FIFA World Cup earnings is estimated to be $755.9 million from tournament sponsors. The FIFA World Cup was broadcasted across the globe, with 236 different broadcasting deals and breaking TV audience records in various countries. In the UK, almost 20 million viewers tuned into the grand final between France and Argentina. The post-event analysis of the 2022 FIFA World Cup report provides a comprehensive overview of the 2022 FIFA World...
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Consumer Insights
FIFA World Cup Products and Marketing – Trend Overview, Consumer Insight and Strategies
The report looks into how brands over the world are promoting the World Cup with their products. The World Cup is one of the biggest events on the calendar for brands. Undeniably the event has a huge impact on revenue and brand awareness for sponsors and other companies marketing their products and services during the period. Despite some hesitation over ethical dilemmas at this year’s competition in Qatar, most brands have found innovative methods of marketing, targeting at-home consumption occasions...
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Company Insights
Business of the FIFA World Cup 2022 – Property Profile, Sponsorship and Media Landscape
The total FIFA sponsorship revenue is estimated to be $1.70 billion in 2022. FIFA and the Qatar World Cup itself this year actively boast 27 unique partnerships. The German DFB is the highest-earning national federation from sponsorship deals this year. The Business of FIFA report gives a detailed overview of the commercial landscape, team operations, and its social media position. It also provides key insights into the business operations of 32 competing world cup teams, as well as the sponsorship...
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Sector Analysis
Business of Soccer Front-of-Shirt Deals – Rest of the World
The Chinese Super League is the most expensive and lucrative market for front-of-shirt (FOS) partnerships across the 15 ROW leagues looked at. China itself is a lucrative economy that brands are eager to venture into. The high value finances in China is equipping clubs to price their main partnerships at a much higher price. China also remains a highly populated market, meaning that the reach and visibility of a brand through partnerships are more significant compared to other markets. The...
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Company Insights
Business of Soccer Kit Supplier Deals – Rest of the World
Adidas stands out as the biggest brand in the ROW market, outspending each of its rivals and boasting the highest number of individual deals across the 15 markets. It is followed by Nike and PUMA. They make up the three most influential brands across the markets, with PUMA boasting the greatest league coverage. The growth of the American Major League Soccer (MLS) over the past decade, coupled with its geographical positioning within the most commercial sporting nation in the world...
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Sector Analysis
FIFA World Cup 2022 Kit Suppliers Market – Analyzing Sponsorship Deal Values, Brand Coverage, Spend, and Visibility
Nike will boast the largest number of individual deals at this year's competition, with only two other brands (Adidas and PUMA) set to boast more than one major team deal. The Adidas and Nike kits for Germany and France will rank as the two most lucrative kit deals ta Qatar, as both rival brands invest heavily in the two most recent World Champions. Nike's large portfolio ensures they will receive the greatest visibility across the tournament, with their kit guaranteed...
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Case Studies
UEFA Womens European Championships Business, Case Studies, Tourism Impact, Sponsorship and Media Landscape, 2022
Big interest from home crowds and sell-out crowds have already been linked to the 2022 competition. The 17 official sponsors’ list includes five local sponsors signed specifically for the competition in England.12 of these deals are linked to the wider UEFA federation, meaning cost is also linked to affiliation with other major international and club-based competitions. Across Europe, the tournament will be accessible on the free-to-air market, opening up the action to the biggest audiences possible. TV audiences have continued...
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Sector Analysis
AFCON – Post Event Analysis
An analysis of the recent AFCON event, including a look at its sponsorship portfolio, broadcasters and viewership.
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Company Insights
Business of the Africa Cup of Nations (AFCON) 2021 – Property Profile, Sponsorship and Media Landscape
An insightful look into the main business operations for top continental men's national soccer competition. The report takes a closer look at commercial properties of the competition including event information, sponsorship and media landscapes. The report also looks at how COVID-19 has impacted the preparation for Cameroon as hosts.
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Company Insights
Business of Concacaf – Property Profile, Sponsorship and Media Landscape
This report takes a closer look at the commercial value of Concacaf's international competition portfolio, as well as the major international soccer governing bodies which compete within these competitions. Considering the kit supplier market for federations in North and Central America and the Caribbean, the report will look at which brands see the most value in Concacaf nations, its biggest deals and most valued federations.
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