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Sector Analysis
NewAmericas Sport Technology Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies
This report provides an overview of the technology sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Soccer is the most popular sport in terms of sponsorship agreements across the Americas region. Soccer is also the third highest generator of sponsorship values for 2-24. Federations bought in 50% of revenues generated from sponsorship agreements, despite...
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Sector Analysis
NewBusiness of the National Women’s Soccer League (NWSL) 2024 – Property Profile, Sponsorship and Media Landscape
GlobalData explores the highest professional league in women's soccer in the United States. The report looks at the entire commercial landscape of the league, as well as that of the 14 competing teams, breaking down the major deals in greater detail. Further analysis looks at the media landscape of the league, ticketing, attendances and social media figures of the biggest names in the competition. Domestic media rights deals are worth $60 million this season, kickstarting a new media rights cycle....
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Sector Analysis
NewBusiness of the Indian Premier League (IPL) 2024 – Property Profile, Sponsorship and Media Landscape
An analysis of the Indian Premier League 2024, including a look at the competitions sponsorship, attendances and tickets, media landscape, kit supplier sponsorship, and team sponsorship analysis. The media revenue in the Indian subcontinent is worth collectively over $1.2 billion annually. Viacom18 media rights deal with the IPL covers the 2023-2028 period, worth an estimated $609.16 million. Star, the pay-tv broadcasters, have acquired the domestic TV rights in the Indian subcontinent. The five-year deal, which begun in 2023, has an...
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Sector Analysis
NewThe Masters Golf Tournment, 2024 – Post Event Analysis
An analysis of the recent 2024 Masters, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The final round of the 2024 Masters averaged a 5.2 rating and 9.59 million viewers on CBS. CBS and ESPN shared the broadcasting rights to broadcast the 2024 Masters across the US. ESPN who broadcast the first two rounds of the 2024 Masters, averaged 3.4 million viewers for its two day coverage. The final round of the masters, played on Sunday April...
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Sector Analysis
NewBusiness of Major League Baseball 2024 – Property Profile, Sponsorship and Media Landscape
GlobalData explores the highest professional league of baseball in the world. The report looks at the entire commercial landscape of the league, as well as that of the 30 competing teams, breaking down the major deals in greater detail. Further analysis looks at the media landscape of the league, ticketing, attendances and social media figures of the biggest names in the competition. National media rights deals for the league are set to generate $1,844 million in 2024. This money derives...
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Sector Analysis
NewEMEA Region Sport Technology Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies
A complete overview of the technology sector sector across the EMEA region. The report includes market insight and sector and brand analysis. Technology companies have a total of 735 active deals with soccer properties across the region. Motor racing ranks second with 75 deals as Technology brands have managed to secure deals with various Formula 1 teams and also some drivers based in Europe. Deals with sports teams dominate the market, both in terms of volume and value. The deal...
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Sector Analysis
NewAsia-Pacific (APAC) Automotive Industry Sports Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies
APAC Automotive Industry Sports Sponsorship Landscape Report Overview Many automotive brands have secured sought-after sponsorship opportunities across the APAC region. The annual sponsorship deal value in the APAC automotive industry was $545.46 million in 2024. Automotive companies have a total of 104 active deals with soccer properties across the APAC region which makes this the sport most popular in the region. The APAC automotive industry sports sponsorship report provides an overview of the automotive sector across the APAC region. It...
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Sector Analysis
NewSix Nations (Rugby Championship), 2024 – Event Analysis
Six Nations Rugby Championship 2024 Event Analysis Report Overview The annual sponsorship revenue for the Six Nations Rugby Championship 2024 is estimated to be $26.33 million. A Six Nations documentary released on Netflix before the tournament was aimed to increase the viewership for this year's tournament. The opening game of the Six Nations brought in an average audience of more than 6 million for host broadcaster France Televisions. The Six Nations Rugby Championship 2024 event analysis report identifies the sponsorship...
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Sector Analysis
NewAsia-Pacific (APAC) Sport Technology Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies
APAC Sport Technology Sponsorship Landscape Report Overview The annual deal value in the APAC sports technology sponsorship market was $3.63 million in 2024. Technology companies are joining forces with prominent athletic events and organizations. They are doing this to showcase their latest innovations. Technology is always developing and growing. From fan apps to virtual reality, technology has permeated every facet of sports technology. The APAC sport technology sponsorship report provides an overview of the sector across the APAC region. It...