-
Product Insights
The Business of the Serie A 2025-26
The "Business of Serie A 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the highest division of Italian soccer, one of the 'big five' leagues in European soccer. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 20 competing teams. The report also looks at market...
-
Case Studies
Post Event Analysis: Tour de France 2024
An analysis of the recent 2024 Tour de France , including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The estimated media revenue for the 2024 Tour de France was $23.85 million. The largest media deal in terms of annual value for the 2024 Tour de France was with Eurosport. In Australia, more than 7.7 million viewers tuned in on SBS. Over 57 million hours of Tour de France coverage was consumed across SBS TV and SBS On...
-
Sector Analysis
Gambling and Betting Americas Sector Landscape 2025
A complete overview of the gambling & betting sector Americas sector. The report includes market insight and sector and brand analysis. Soccer leads in attracting sponsorship revenue from the gambling & betting sector across the Americas, generating an annual sum of $341.58 million. • GlobalData estimates there are 28 separate agreements in place worth over $4 million or more per year between gambling & betting companies and soccer products. • Basketball holds second position in terms of deal volume and...
-
Sector Analysis
Automotive APAC Sector Landscape 2025
A complete overview of the automotive sector APAC sector. The report includes market insight and sector and brand analysis. Australian football leads the APAC region in attracting sponsorship revenue from the automotive sector, generating an annual total of $46.17 million. • GlobalData estimates that there are seven separate agreements worth over $2 million per year in place between automotive companies and Australian football products. • Soccer ranks second in annual sponsorship spending and first in deal volume, boasting a sponsorship...
-
Case Studies
Post Event Analysis: NBA Finals 2025
An analysis of the recent 2025 NBA Finals, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The 2025 NBA Finals attracted an average of 10.2 million viewers, ranking among the lowest in recent history. The 2025 NBA Finals, broadcast by ABC for the 23rd consecutive year, saw a decline in viewership for its opening game on June 5th. With a total audience of 8.19 million and a TV rating of 4.7 in U.S. households, this game became...
-
Sector Analysis
Sponsorship Sector Report - Consumer Goods - APAC 2025
This report provides an overview of the consumer goods sector across the APAC region globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. In the APAC region, soccer has emerged as the most significant driver of sponsorship deals within the sector. Cricket, while trailing behind soccer in terms of both annual deal value and deal volume, has seen a...
-
Product Insights
Business of the Women's National Basketball Association (WNBA): Property Profile, Sponsorship and Media Landscape
The "Business of WNBA 2025" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the premier competition for women's basketball in the United States. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached to the WNBA, as well the main sponsorship rights and annual values of the 13 competing teams. The report also looks at market viewership, profiles individual...
-
Sector Analysis
Non-Alcoholic Beverages Americas Sector Landscape 2025
A complete overview of the non-alcoholic beverages sector sector worldwide. The report includes market insight and sector and brand analysis. American football leads in attracting sponsorship revenue from the NAB sector across the Americas, generating an annual sum of $242.59 million. • GlobalData estimates there are 13 separate agreements in place worth over $4 million or more per year between NAB companies and American football products. • American football holds third position in terms of deal volume, boasting a sponsorship...
-
Sector Analysis
Sponsorship Sector Report - Alcoholic Beverages - Americas 2025
This report provides an overview of the Alcoholic Berverages sector across the Americas region globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Across the Americas region, there are currently 337 alcoholic beverages deals with soccer seeing the most active deals of all sports in 2025. The largest soccer deal across the Americas region within the sector is Diageo’s...
-
Analyst Opinions
Post Event Analysis - The Open 2025
An analysis of the recent 2025 Open Championship, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. In the United Kingdom, Sky Sports achieved its highest viewership for The Open to date, amassing 21.2 million hours of viewing. Sky, the pay-TV operator, have acquired the rights in the UK and Ireland to The Open. The four-year deal, which is set to cover the 2024 to 2028 period, is worth an estimated $23.58 million annually. NBC, the national network,...
Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.