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Thematic Analysis
Cloud Computing in Sport: Strategic Intelligence
Sport companies are investing in Cloud computing technologies to enhance fan engagement, player health and safety, media competition and improve stadium operations. The cloud industry has matured over the past 20 years and is set to reach $1.4 trillion in 2027, according to GlobalData. The robust growth of the market will benefit the sector as it increasingly adopts cloud technologies for various applications. Cloud computing is crucial for the sports industry Cloud computing is a crucial technology for the sport...
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Product Insights
Business of Women's European Championships: Biggest Deals, Trends and Case Studies
The "Business of Women's Euros 2025" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the continental competition for women's soccer in the Europe. The report explores the biggest rights across the competition, specifically looking at the main media and sponsorship rights attached to Euro 2025, as well the main sponsorship rights and annual values of the 16 competing teams. The report also looks at market viewership, profiles individual...
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Analyst Opinions
Post Event Analysis - Stanley Cup Final 2025
An analysis of the recent 2025 Stanley Cup Final, including an examination of its sponsorship portfolio, broadcasters, ticketing, attendance, and prize money. 68 media deals were signed worldwide for the 2024-25 NHL season (incl. RSNs). TNT held exclusive American rights to show the Stanley Cup Finals 2025 as part of a seven-year deal with the National Hockey League (NHL) worth $225 million annually. As well as showing the Finals in 2023, 2025 and 2027, the agreement covers one conference final...
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Analyst Opinions
Post Event Analysis - Giro d'Italia 2025
An analysis of the recent 2025 Giro d'Italia, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. Discovery acquired the global rights on a five-year deal estimated to be valued at $90 million according to GlobalData. Discovery, the international media company, acquired non-exclusive global rights to cycling's Giro d'Italia. The five-year deal, announced on 19 February 2021, covers the 2021 to 2025 Giro d-Italia male and female competition.​ RAI, the Italian free-to-air broadcaster, acquired media broadcast rights in...
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Sector Analysis
Americas Automotive Sport Sponsorship Landscape: Biggest Deals, Trends and Case Studies
This report provides an overview of the automotive sector across the Americas region globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Motor racing commands the most significant portion of automotive brands' annual sponsorship spend and deal volume across the Americas.​ For automotive brands, motor racing offers a platform for technical collaborations and a chance to exhibit the latest...
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Sector Analysis
Post Event Analysis - U.S. Open (Golf) 2025
An analysis of the recent 2025 U.S. Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The domestic media revenue for the 2025 edition for the US Open is valued at an estimated $40 million. NBC, the national television network in the United States, secured the domestic broadcasting rights for golf's US Open in 2020. The partnership is anticipated to extend through 2026.​ Sky Sports, the pay-television broadcaster, has secured the broadcasting rights for the US Open...
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Sector Analysis
Consumer Goods Americas Sector Landscape 2025
A complete overview of the consumer goods sector across the Americas. The report includes market insight and sector and brand analysis. American football leads in attracting sponsorship revenue from the consumer goods sector across the Americas, generating an annual sum of $146.04 million. GlobalData estimates there are 19 separate agreements in place worth $1 million or more per year between consumer goods brands and American football products. American football holds second position in terms of deal volume, boasting a sponsorship...
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Sector Analysis
Post Event Analysis - French Open 2025
An analysis of the recent 2025 French Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The domestic media revenue for the 2025 edition of the French Open is valued at an estimated $33.53 million, according to GlobalData. Warner Bros Discovery saw its coverage of the 2025 French Open on Eurosport and TNT Sports, which served up content in 19 languages across Europe, amass more than 620 million video views and close to 30 million social media...
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Sector Analysis
Post Event Analysis - March Madness 2025
An analysis of the recent 2025 March Madness, including an examination of its sponsorship portfolio, broadcasters, ticketing, attendance, and prize money. Seven broadcast deals were secured for the media rights to air the 2025 March Madness men's and women's competitions. CBS, which broadcasted the men’s March Madness tournament, has an eight-year agreement with the NCAA worth $1.1 billion per year. Meanwhile, ESPN has a deal in place with the NCAA, worth $115 million per year across an eight-year period. The...
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Sector Analysis
Post Event Analysis - PGA Championship 2025
An analysis of the recent 2025 PGA Championship, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The 2025 PGA Championship final round drew in an average audience on CBS of 4.76 million. Comparing the 2025 editions average viewership to previous editions, Justin Thomas’ win in 2022 averaged 5.27 million, Phil Mickelson’s victory in 2021 averaged 6.58 million, and Collin Morikawa’s win in 2020 averaged 5.15 million viewers. Round three of the 2025 edition averaged 3.11 million viewers...
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