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Analyst Opinions
Agentic AI: Sector Impact and Innovations
As AI agents move from proof-of-concept to large-scale deployments, they are showing significant potential to improve operational efficiency, decision-making, and personalization. Emerging vendors like Hippocratic AI (healthcare), Boosted.AI (financial services), Agentech (financial services), FleetWorks (transportation, infrastructure, and logistics), Harvey (legal and compliance), and Pando (transportation, infrastructure, and logistics) are at the forefront of this transformation. Their tools, which integrate advanced reasoning frameworks, multi-agent collaboration models, and intelligent retrieval techniques, are creating scalable and adaptable AI systems that cater to sector-specific...
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Sector Analysis
Financial Services (Insurance) Sports Sponsorship Landscape: Analysing Biggest Brands and Spenders, Market Insights, Top Deals and Case Studies
A complete overview of the insurance sector sector worldwide. The report includes market insight and sector and brand analysis. Soccer leads in attracting sponsorship revenue from the insurance sector globally, generating an annual sum of $400 million. The most lucrative annual soccer agreement in this sector is the partnership Tottenham Hotspur FC and AIA, worth a reported £40 million a year, which is the equivalent of $49.87 million a year due to GlobalData’s conversion methodology. This agreement is also the...
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Sector Analysis
Construction and Real Estate Sport Sponsorship Landscape: Analysing Biggest Brands and Spenders, Market Insights, Top Deals and Case Studies
This report provides an overview of the construction & real estate sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Across the construction and real estate sector, soccer commands the top position in terms of annual sponsorship revenue and deal volume in 2025. Soccer represents approximately 60% of the total deal volume and 53% of the annual sponsorship...
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Sector Analysis
Canada Sports Broadcasting Media (Television and Telecommunications) Market Landscape
The Canada Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in Canada today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.
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Sector Analysis
Japan Sports Broadcasting Media (Television and Telecommunications) Market Landscape
The Japan Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in Japan today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.
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Sector Analysis
The Masters 2025: Post Event Analysis
An analysis of the recent 2025 Masters Tournament, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The final round of the 2025 Masters on Sunday 13th April emerged as the most-watched final round of the tournament since 2018 on CBS. CBS announced that the final round averaged over 12.7 million viewers, marking a 33% increase from the final round in 2024, and viewership peaked at 19.543 million. In the United States, the viewership records were particularly noteworthy...
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Sector Analysis
Post Event Analysis: Six Nations 2025
An analysis of the recent 2025 Six Nations, including a look at its sponsorship portfolio, broadcasters, ticketing and prize money. 32 broadcast deals were secured for the media rights to air the 2025 Six Nations globally. • Across the UK, the media rights agreement involved ITV showing home matches of England, Ireland, Italy and France, with the BBC airing the home matches of Scotland and Wales. • ITV reported the opening game of the championship between France and Wales achieved...
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Thematic Analysis
Media in Sport - Strategic Intelligence
An analysis of the media in sport sector provides a detailed, et easy to follow overview of the media in sport sector, including a look at the key leaders of the media piracy in sport value chain. The sports media market is growing rapidly The Sports media market is experiencing significant growth, particularly in the realm of media rights. According to forecasts, the global sports media rights market was projected to reach almost $60 billion by the end of 2024....
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Product Insights
South Africa Sports Broadcasting Media (Television and Telecommunications) Market Landscape
The South Africa Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in South Africa today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.
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Sector Analysis
Malaysia Sports Broadcasting Media (Television and Telecommunications) Market Landscape
The Malaysia Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in Malaysia today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.
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