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Thematic Analysis
Sports Viewership – Thematic Intelligence
Sports Viewership Thematic Overview In recent decades, sports has become very popular owing to its fans and viewers. This widespread popularity has turned sports into a lucrative business opportunity. For years, viewers have been inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made in this business. Hence, many major sports leagues and teams are now trying to win over new fans across the globe by broadening the appeal of sports. They...
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Thematic Analysis
Cloud Computing in Sport – Thematic Intelligence
Cloud Computing in Sport Thematic Overview Cloud computing is a crucial technology for the sports sector. It has use cases across the industry, including fan engagement, sports betting, broadcasting, player safety, and performance analysis. It can be an enabling technology for AI and data analysis or used to increase performance and operational efficiency. In terms of sports betting, cloud computing enables the provision of data needed for in-play betting, one of the fastest-growing sections of the betting industry. Furthermore, it...
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Thematic Analysis
Social Responsibility Trends in Sport – Thematic Intelligence
Social Responsibility Trends in Sport Report Overview The sports industry is both a driver and reflector of societal thinking. Athlete activism makes headlines and brands align themselves with social movements to tap into a younger consumer base. Giving more exposure to underrepresented sporting areas—such as women in sport and minority groups—and addressing social issues means that sport has a significant role to play in the development of social causes. Social Responsibility trends in sport thematic report analyzes the impact of...
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Thematic Analysis
Strategic Partnerships in Sport – Thematic Intelligence
Strategic Partnerships in Sports Report Overview Partnerships are an essential part of sport. While partnerships within teams and between players are often significant, agreements struck between brands and athletes, or between leagues and broadcasters, are more important due to the significant financial incentives present in the current sporting world. A type of partnership that could potentially be evolving is the relationship between organizations and broadcasters, which was highlighted through FIFA’s introduction of a new streaming service, FIFA+. The introduction of...
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Thematic Analysis
Social Responsibility Trends by Sector – Thematic Intelligence
Social Responsibility Trends Thematic Report Overview The world demographics is likely to be influenced by several factors, for instance, Africa’s bulging youth population, continued global economic inequality, and aging populations will shape world demographics in 2030. This could be attributed to the high fertility rates and decreasing infant mortality rates in the country. There were many social issues coming under the spotlight in 2022 creating pressure on companies to act on social responsibility, which looks at a company’s engagement with...
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Thematic Analysis
Women in Sport – Thematic Intelligence
Women in Sport Thematic Intelligence Report Overview The growth of women’s sports has been stunted due to lack of marketing in comparison to the popular and already-established men’s sports. This is because men’s sport has been around for longer, fanbases have grown significantly—and with large groups of fans comes more-focused marketing. Women’s sport has never received the same amount of promotion because it simply does not attract as many fans. However, most sports consumers believe that female athletes should receive the...
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Thematic Analysis
Emerging Economies in Sport – Thematic Intelligence
Emerging Economies in Sport Thematic Overview Historically, the global economy was largely dominated by the European and North American countries, however, the landscape has been slowly shifting in the last couple of decades. Certain Asian countries, including India and China, have been growing their economy rapidly and are starting to play a bigger role. The growth of the Chinese business market is staggering. The country now boasts some of the most valuable and profitable companies in the world, notably Alibaba...
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Thematic Analysis
Robotics in Sport – Thematic Intelligence
Robotics in Sport Market Thematic Intelligence Overview Sports teams, organizations, companies, federations, and broadcasters use robotics to varying degrees. The most common benefits of robotics include increasing fan engagement, improving coverage of sporting events, reducing the price, improving the quality of cleaning event spaces, and ensuring sporting event management goes smoothly. The robotics in sport thematic intelligence report takes an in-depth look at look at how important robotics are in the sports sector. This report also discusses how robotics is...
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Thematic Analysis
Millennials and Gen Z in Sport – Thematic Research
An analysis of how sport is viewed amongst millennials and gen Z, and how the sphere of sports viewership has changed.
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