Asia-Pacific (APAC) Household Products Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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APAC Household Products Market Report Overview
The APAC household products market size was estimated at $104.9 billion in 2022 and is likely to grow at a CAGR of more than 3% from 2022 to 2027. Tissue & hygiene was the largest category in the APAC household products sector in 2022.
APAC Household Products Market Outlook 2022-2027 ($ Billion)
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The APAC Household Products market research report covers a comprehensive overview of consumption of various household products by category for 2017-2027. To help market players understand future market opportunities, the report presents data on high-potential countries in terms of economic development, governance, socio-demography, and technological infrastructure.
Get familiarized with product offerings by leading brands through our elaborate product profiling and company market share details. Furthermore, our analysts have reviewed the distribution channels and the packaging materials based on volume sales of products, which will help in identifying better avenues for market reach and product exposure.
Market Size (2022) | $104.9 Billion |
CAGR (2022-2027) | >3% |
Historic Period | 2017-2022 |
Forecast Period | 2023-2027 |
Key Categories | • Tissue & Hygiene
• Textile Washing Products • General Purpose Cleaners • Dishwashing Products • Bleach • Polishes • Air Fresheners |
Key Country | • Japan
• Indonesia • Malaysia • Australia |
Key Distribution Channels | • Convenience Stores
• Hypermarkets & Supermarkets • E-Retailers • B-2-B Supply • Cash & Carries & Warehouse Clubs • Others |
Leading Companies | • Procter & Gamble
• Unilever • Kao Corp • Essity AB • S.C. Johnson & Son |
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APAC Household Products Market Segmentation by Category
The key categories in the APAC household products market are textile washing products, tissue & hygiene, general-purpose cleaners, dishwashing products, bleach, polishes, and air fresheners among others. In 2022, the tissue & hygiene category accounted for the highest value sales. However, the general purpose cleaners category is expected to register the fastest value growth during the projected period.
APAC Household Products Market Analysis by Category, 2022 (%)
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APAC Household Products Market Segmentation by Country
The key countries in the APAC household products market are Japan, Indonesia, Malaysia, and Australia among others. In 2022, Japan led the APAC household products industry. However, Indonesia is set to post the fastest value CAGR during 2022-2027.
APAC Household Products Market Analysis by Country, 2022 (%)
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APAC Household Products Market Segmentation by Distribution Channel
The key distribution channels in the APAC household products market are hypermarkets & supermarkets, convenience stores, e-retailers, b-2-b supply, and cash & carries & warehouse clubs among others. In 2022, convenience stores was the largest distribution channel in the APAC household products sector, followed by hypermarkets & supermarkets.
APAC Household Products Market Analysis by Distribution Channel, 2022 (%)
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APAC Household Products Market – Competitive Landscape
The key companies in the APAC Household products market are Unilever, Procter & Gamble, Kao Corp, Essity AB, and S.C. Johnson & Son among others. In 2022, Unilever emerged as the market leader. A few of the key brands of Procter & Gamble are Omo, Surf, Surf Excel, Wheel, Comfort, and others.
APAC Household Products Market Analysis by Companies, 2022 (%)
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Key Segments Covered in this Report.
APAC Household Products Category Outlook (Value, $ Billion, 2017-2027)
- Textile Washing Products
- Tissue & Hygiene
- General Purpose Cleaners
- Dishwashing Products
- Air Fresheners
- Others
APAC Household Products Countries Outlook (Value, $ Billion, 2017-2027)
- Japan
- Indonesia
- Malaysia
- Australia
APAC Household Products Distribution Channel Outlook (Value, $ Billion, 2017-2027)
- Hypermarkets & Supermarkets
- Convenience Stores
- E-Retailers
- B-2-B Supply
- Cash & Carries & Warehouse Clubs
- Others
Scope
This report brings together multiple data sources to provide a comprehensive overview of the APAC household products industry, analyzing data from 26 countries in the region. The report includes an analysis of the following:
- Market environment: Includes industry size, market size, and growth analysis by category.
- High-potential countries’ analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in APAC. It also provides a risk-reward analysis of four countries across the APAC region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides demographic analysis and an overview of key trends across high-potential countries.
- Success stories: This section features A few of the most compelling household products manufacturers, brands, products, and marketing campaigns in the APAC region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
- Competitive environment: Provides an overview of leading companies in the APAC region, besides analyzing the penetration of private labels in the region.
- Distribution analysis: Provides analysis on the leading distribution channels in the Asia-Pacific household products industry in 2022. It covers five distribution channels: convenience stores; hypermarkets & supermarkets, e-retailers; cash & carries and warehouse clubs, and others. Others include parapharmacies/drugstores, department stores, direct sellers, and other retailers.
- Packaging analysis: The report provides percentage share (2022) and growth analysis (during 2017–2022) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) in the industry.
- Challenges and future outlook: Provides the challenges and outlook pertaining to the APAC household products industry.
Key Highlights
- With growing concerns around health and the environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and chemical chemical-free.
- Consumers are looking for novel products personalized to their needs.
- Manufacturers are formulating household products that are sustainable and contain safe ingredients.
Reasons to Buy
- Get competitive data on how the market is evolving to formulate smart sales and marketing strategies.
- Uncover emerging opportunities for growth within the sector in the region.
- Gain insight into country-specific nuances from detailed analysis, including key challenges, competitive landscape, and demographic analysis, of the countries in the region.
- Understand your scope of revenue expansion from our detailed key trends insights that drive consumer choice and future opportunities in the region.
- Get a comprehensive overview of leading brands in the sector, in the region, with information about their market share and growth for the forecast period.
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Frequently asked questions
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What was the APAC household products market size in 2022?
The APAC household products market size was estimated at $104.9 billion in 2022.
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What will the CAGR growth rate of the APAC household products market be during 2022-2027?
The household products sector in the APAC is likely to grow at a CAGR of more than 3% from 2022 to 2027.
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Which was the leading category in the APAC household products market in 2022?
The tissue & hygiene category led the APAC household products market in 2022.
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Which was the dominant distribution channel in the APAC household products market in 2022?
Convenience stores emerged as the leading distribution channel in the APAC household products market in 2022.
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Which are the key companies in the APAC household products market?
The key companies in the APAC household products market are Unilever, Procter & Gamble, Kao Corp, Essity AB, and S.C. Johnson & Son among others.
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