Augmented Reality (AR) in Consumer Goods – Thematic Intelligence
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Augmented Reality (AR) in Consumer Goods Thematic Report Overview
Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. AR technology will help the consumer goods industry reduce costs and production times while enhancing consumer experiences, ultimately translating into better conversion rates and stronger brand loyalty. The online and in-store side of the consumer industry is where AR is likely to make the most difference in the consumer value chain.
Report Pages | 58 |
Regions Covered | Global |
Value Chain | · Semiconductors
· Components · Devices · Platforms · Apps & Content |
Leading Adopters in Consumer Goods | · Amcor
· Colgate-Palmolive · Diageo |
Leading AR Vendors | · Alibaba
· Alphabet (parent company of Google) · Amazon · Apple · ByteDance |
Leading Specialist AR Vendors in Consumer Goods | · Blippar
· RealWear · XMReality |
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The ‘augmented reality (AR) in consumer goods’ thematic intelligence report gives an in-depth insight into the augmented reality theme and how it will impact the consumer goods sector. It further entails a deep-dive analysis of the industry, including real-life use case studies that showcase how the consumer goods sector has responded to the impact of this theme on their operations. The report also identifies the key market trends that will shape the AR theme over the coming years and gives an insight into the market players and the competitive landscape within the theme.
Augmented Reality - Value Chain Analysis
The augmented reality value chain consists of the semiconductors, components, devices, platforms, and apps & content.
Apps & Content: Content is a major area of concern for AR companies. Gaming is a fertile ground for AR, but gaming companies struggle to create novel content. Meanwhile, general apps, e-commerce, and social media are fast becoming growth avenues. One of these areas will become the prime application for AR over the next few years. Snap, Meta, Tencent, and ByteDance have merged AR and ecommerce into their social media platforms, allowing users to try on products virtually. The ease of viewing products online and the ability to interact with those products gives users a novel and immersive shopping experience.
Augmented Reality Value Chain Analysis
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Augmented Reality (AR) in Consumer Goods - Leading Companies
A few of the leading augmented reality adopters in consumer goods:
- Amcor
- Colgate-Palmolive
- Diageo
A few of the leading vendors making their mark within the AR theme are:
- Alibaba
- Alphabet (parent company of Google)
- Amazon
- Apple
- ByteDance
The leading specialist AR vendors in the consumer goods sector are:
- Blippar
- RealWear
- XMReality
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Consumer Goods Sector Scorecard
At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our power sector scorecard has three screens: A thematic screen, a valuation screen, and a risk screen.
- The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
- The valuation screen ranks our universe of companies within a sector based on selected valuation
metrics.
- The risk screen ranks companies within a particular sector based on overall investment risk.
Consumer Goods Sector Scorecard – Thematic Screen
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Other sector scorecards covered in the report are:
- Foodservice sector scorecard
- Packaging sector scorecard
Key Highlights
- The pandemic has accelerated consumer companies’ adoption of AR.
- Of all consumer companies, beauty brands are investing the most in AR. This is because of the proven success of virtual try-on solutions for make-up and skincare products.
- The importance of AR in the consumer goods sector is likely to grow as both consumer and enterprise AR devices and experiences become more ubiquitous.
Reasons to Buy
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Estee Lauder
AB InBev
Nestle
PepsiCo
Perfect Corp
Zappar
Blippar XMReality
Poplar Studio
Table of Contents
Frequently asked questions
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What are the key components of the augmented reality (AR) value chain?
The key components of the augmented reality (AR) value chain are semiconductors, components devices, platforms, and apps & Content.
-
Which are the leading augmented reality adopters in consumer goods?
The leading augmented reality adopters in consumer goods are Amcor, Colgate-Palmolive, and Diageo among others.
-
Which are the leading vendors making their mark within the AR theme?
A few of the leading vendors making their mark within the AR theme are Alibaba, Alphabet (parent company of Google), Amazon, Apple, and ByteDance among others.
-
Which are the specialist AR vendors in the consumer goods sector?
The leading specialist AR vendors in the consumer goods sector are Blippar, RealWear, and XMReality among others.
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