Austria Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights

Austria Beer and Cider Market Report Overview

Austria Beer and Cider Market Outlook, 2022-2028 (LCU Billion)
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The beer and cider market size in Austria was LCU4.23 billion in 2022 and will register a CAGR of less than 1% during 2023-2028. With the economy growing, consumers reverted to their usual drinking habits and chose popular, traditional beers. Rather than experimenting with new flavors and new products, the consumer focus was on living pre-pandemic lifestyles and drinking regular beers.

The Austria beer and cider market research report offers an in-depth analysis of the beer and cider industry. It covers an introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.

Austria Beer and Cider Market – Competitive Landscape

Austria Beer and Cider Market Analysis by Companies, 2022 (%)
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The report offers the market share and growth in terms of volume and value of the top-performing Austria beer and cider companies. A few of the leading companies in the Austria beer and cider market are:

• Brau Union AG
• Stieglbrauerei
• Egger Getraenke
• Ottakringer
• Fohrenburg Brauerei
• Zwettl

In 2022, Brau Union AG was the leading company in Austria beer and cider market. Several beer offerings of Brau Union have a rich cultural heritage and strong connections with Austrian regions after which they were named, such as Zipfer, Schwechater, and Puntigamer. A strong positive perception of regional beers helped Brau Union’s volume growth in 2022.

Austria Beer and Cider Market Segmentation by Packaging Type

Austria Beer and Cider Market Analysis by Packaging Type, 2022 (%)
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The key packaging types in the beer and cider market in Austria are can, bottle, and keg. Bottle had the major market volume share in 2022. The key packaging materials in the Austria beer and cider market are metal, glass, and PET. The metal packaging material had the highest volume in 2022. A significant rise in tourist arrivals and local consumers’ outdoor consumption enabled metal to grow in 2022.

With a significant relaxation in COVID-19 restrictions, out-of-home beer and cider consumption increased in Austria. This stimulated the demand for lighter, easy-to-carry packaging, such as metal cans which grew in demand. With the rise in the online retail of beer and cider, operators are more likely to bank on metal cans, which are more durable, lighter, and easy to carry for home deliveries.

Austria Beer and Cider Market Segmentation by Distribution Channels

Austria Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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The key distribution channels in the beer and cider market in Austria are off-premise and on-premise. The on-premise distribution channel accounted for the highest value share in 2022. The segment comprises volume sold for “immediate consumption” at the point of purchase including eating, drinking, and accommodation (EDA) and other on-premise channels. However, it excludes products purchased from retail outlets for consumption on the go.

Austria Beer and Cider Market – Top Brands

Austria Beer and Cider Market Analysis by Brands, 2022 (%)
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The report offers the market share and growth in terms of volume and value of the top-performing Austria beer and cider brands. A few of the leading brands in the Austria beer and cider market are:

• Gosser
• Puntigamer
• Zipfer
• Stiegl
• Egger

Gosser was the leading brand with the highest value in 2022.

Segments Covered in the Report

Austria Beer and Cider Market Distribution Channel Outlook (Value, LCU Billion, 2017-2028)

• On-Premise
• Off-Premise

Austria Beer and Cider Market Packaging Material Outlook (Value, LCU Billion, 2017-2028)

• Metal
• Glass
• PET

Austria Beer and Cider Market Packaging Type Outlook (Value, LCU Billion, 2017-2028)

• Can
• Bottle
• Keg

Key Highlights

• Annual inflation was high in 2022, mainly owing to the rise in energy prices in the wake of the Russia–Ukraine conflict1. As a result, consumers were forced to curtail their discretionary expenditure, impeding the demand for premium beer and cider.
• The year 2022 was one of the warmest years on record in Austria. The higher-than-usual temperatures boosted the demand for beer and cider, which are generally consumed chilled.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Austrian beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. Evaluate the current emerging trends and future growth opportunities in the Austrian beer and cider market to support your brand development and marketing initiatives.
• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
• Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
• Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.