Blockchain in Consumer Goods, Packaging and Foodservice – Thematic Intelligence

Blockchain in Consumer Goods, Packaging and Foodservice Report Overview

Blockchain can bring value to consumer companies by improving the traceability of the companies’ supply chains and as a form of payment via cryptocurrencies. Supply chain traceability is the use case that consumer goods, foodservice, and packaging companies can all derive value from. Blockchain applications can enable these companies to prove the ethical credentials of their supply chains. Additionally, accommodating cryptocurrency payments is a useful but non-essential investment for consumer companies.

Of the three industries mentioned above, blockchain has the most relevance to consumer goods and foodservice industries. This is because these are business-to-consumer (B2C) enterprises, which means they have a use for crypto payments. Packaging is a business-to-business (B2B) industry and therefore does not need to accommodate consumers’ crypto payments.

The blockchain in consumer goods, packaging, and foodservice thematic intelligence report covers industry and trend analysis impacting the industries. The report also provides value chain insights and key signals highlighting the M&A trends, venture financing trends, hiring trends, and company filing trends. This thematic study further enlists the leading blockchain adopters and vendors in the consumer goods, food service, and packaging industries.

Blockchain – Key Trends

The key trends that will shape the blockchain theme during the next 12 to 24 months are classified into technology trends, macroeconomic trends, and regulatory trends.

Technology Trends: Growing adoption of permissioned blockchains, smart contract blockchains, and the blockchain as a service (BaaS) are the key technology trends impacting the blockchain theme. In addition, the proliferation of blockchain technology will be significantly influenced by the focus on interoperability of different blockchain networks, the rising popularity of cryptocurrencies, non-fungible tokens (NFTs), and soulbound tokens (SBTs); as well as the transition to decentralized internet iteration of the internet, i.e., Web3.

Macroeconomic Trends: The consortium model in the blockchain industry, growing focus on ESG, global demand for blockchain talent, benefits of asset tokenization, and prioritizing user experience (UX) are a few of the key macroeconomic trends that will impact the blockchain theme in the coming months.

Regulatory Trends: Regulatory clarification, cryptocurrency regulations, data privacy, and blockchain standards are the regulatory trends expected to influence the blockchain theme in the future.

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Blockchain- Value Chain Analysis

The blockchain value chain consists of four layers: the infrastructure layer, the software layer, the application layer, and the services layer. Each layer has multiple sub-categories.

Infrastructure Layer: The infrastructure layer of the value chain includes the hardware and supporting software necessary for the operation of blockchain protocols and networks, with specific requirements varying by blockchain type. This layer comprises five sub-categories: semiconductors, nodes, storage devices, networking equipment, and data centers. While some enterprises manage nodes in-house, others prefer the potential cost-saving advantages of blockchain as a service (BaaS). BaaS is classified under the services layer of the value chain.

Blockchain Value Chain Analysis

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Blockchain in Consumer Goods, Packaging and Foodservice – Competitive Landscape

The key companies that will make their mark within the blockchain theme are:

• Leading Blockchain Adopters: Avery Dennison, Estée Lauder, LVMH, Nestlé, and Starbucks are a few of the leading adopters of blockchain within the consumer goods, packaging, and foodservice industries.

• Leading Specialist Blockchain Vendors: Consensys, OpenSC, SmartMedia Labs, VeChain, and Yuga Labs are a few of the blockchain vendors selling to consumer goods, packaging, and foodservice companies.

Leading Companies Deploying Blockchain

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Sector Scorecard Analysis

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

• The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
• The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
• The risk screen ranks companies within a particular sector based on overall investment risk.

Consumer Sector Scorecard

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Key Highlights

• Accommodating cryptocurrency payments is a useful but non-essential investment for consumer companies.
• Supply chain transparency is a slightly more urgent topic. This is because consumers care about the environmental and social footprint of the products they are purchasing.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.