Childrenswear Market Size and Trend Analysis by Category (Girlswear, Boyswear, Babywear), Product Subsegment, Price Positioning, Retail Channel, Region, Consumer Attitudes, Key Brands and Forecast, 2022-2025
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Childrenswear Market Overview
The global childrenswear market size was $171.2bn in 2020. However, inflation will drive the market so that it fully recovers by 2025, with a CAGR of more than 5% during the forecast period. The growth of the childrenswear market in developing economies such as India and China is set to be driven by the rise of higher income populations, which have greater spending power and demand for global brands. Rapid urbanization will also lead to higher consumption in the Middle East and Africa.
The global childrenswear market report offers a detailed analysis of the apparel market in the country with COVID-19 impact. It includes analysis of COVID-19 impact on customer shopping behavior, key apparel retailers, sector analysis, trends, and retailer reactions.
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Market Dynamics of the Global Childrenswear Market
- The active presence of millennial parents on social media platforms has changed the way they shop for their children. They have a greater desire to keep up with the latest trends, along with a higher propensity to spend on apparel, driving the growth of the childrenswear market.
- Childrenswear brands are increasingly using social media to reach both new and existing customers and influence their purchasing decisions. While influencer collaborations on social media were formally the domain of adult clothing brands, they are becoming more and more popular among childrenswear players, which partner with either child influencers or well-known families to help boost engagement.
- The short lifespan of childrenswear, due to the rapid growth of children and their tendency to easily damage clothing, makes parents hesitant to pay higher prices. Therefore, value brands such as Primark and Matalan tend to outperform in the market, with these set to benefit from more shoppers trading down in the next couple of years as financial concerns remain high due to soaring inflation.
Key Product Segments in the Global Childrenswear Market
- Girlswear is expected to experience the strongest growth between 2020 and 2025 particularly driven by subsegments like suits and swimwear, as they suffered the biggest declines during the pandemic so are making up for lost ground.
- Boyswear is forecasted to grow between 2020 and 2025, again boosted by suits and swimwear due to their greater losses during the pandemic. Coats & jackets are also expected to see strong growth as consumers continue to spend more time outside, increasing demand for outdoorwear.
- Babywear was the most resilient childrenswear segment in 2020, due to the shorter life span of these products as babies outgrow items quickly.
Global Childrenswear Market, by Product Segments
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Key Channels in the Global Childrenswear Market
Clothing, footwear and accessories specialists continue to hold the highest share of the market, but this will decline as the online channel grows. Other key channels are online specialists, department stores, hypermarkets, supermarkets & hard discounters, other online retail, value, discount & variety stores and general merchandise retail, and others.
Global Childrenswear Market, by Key Channels
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Major Brands of the Global Childrenswear Market
The major brands of the global childrenswear market are Nike, H&M, Zara, carter’s, UNIQLO, The Children’s Place, Semir, Old Navy, Adidas, and Primark.
Nike: Nike remained resilient during the COVID-19 pandemic, protected by its focus on athleisure and sportswear, as well as its strong brand identity. A contributor to Nike’s success is its significant investment in its digital capabilities and apps, which bolstered its online sales.
H&M: H&M’s affordable ranges have aided its appeal, especially throughout the pandemic and since the surge in inflation rates in 2022, as economic uncertainty has caused many shoppers to trade down. This is particularly true for childrenswear, since children’s rapid growth makes parents hesitant to pay high prices.
Carter’s: Carter’s has had a major focus on improving its multichannel capabilities, with investments in areas such as radio frequency identification (RFID), giving it greater accuracy in its instore inventory and providing the opportunity to fulfil online orders from its stores in the future.
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Global Childrenswear Market Report Overview
Market Size | $171.2bn |
CAGR (2020-2025) | >5% |
Forecast Period | 2020-2025 |
Product Segments | Girlswear, Boyswear, and Babywear |
Key Distribution Channels | Clothing, Footwear and Accessories Specialists, Online Specialists, Department Stores, Hypermarkets, Supermarkets & Hard Discounters, Other Online Retail, Value, Discount & Variety Stores and General Merchandise Retail, and Others |
Key Brands | Nike, H&M, Zara, carter’s, UNIQLO, The Children’s Place, Semir, Old Navy, Adidas, and Primark |
Scope
- Despite being less affected than other countries, the pandemic quashed global childrenswear market
- Brands that focus on a clear brand image and incorporate culturally relevant designs have gained popularity
- Casualization, along with the interest in sportswear, is here to stay and will drive the apparel market
- Online is the main channel of growth for apparel globally, with brands heavily reliant on physical stores losing share
Reasons to Buy
- Gain a comprehensive view of the global childrenswear market and forecasts to 2025
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the apparel market
- Investigate current and forecast trends in apparel categories to identify the opportunities offering the most potential
- Understand who the main competitors are in the sector and the price positioning
Nike
Carter’s
UNIQLO
The Children's Place
Semir
Old Navy
Zara
Adidas
Primark
C&A
ANTA Sports
KIABI
Ralph Lauren
Balabala
LC Waikiki
Hanes
Columbia
Tommy Hilfiger
F&F
Table of Contents
Frequently asked questions
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What was the global childrenswear market size in 2020?
The global childrenswear market size was $171.2bn in 2020.
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What is the growth rate of the global childrenswear market?
The global childrenswear market is expected to grow at a CAGR of more than 5% during 2020-2025.
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What are the key channels of the global childrenswear market?
Clothing, footwear and accessories specialists continue to hold the highest share of the market, but this will decline as the online channel grows. Other key channels are online specialists, department stores, hypermarkets, supermarkets & hard discounters, other online retail, value, discount & variety stores and general merchandise retail, and other.
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What are the major brands of the global childrenswear market?
The major brands of the global childrenswear market are Nike, H&M, Zara, carter’s, UNIQLO, The Children’s Place, Semir, Old Navy, Adidas, and Primark.
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