Cloud Computing in Travel and Tourism – Thematic Intelligence

Computing in Travel and Tourism – Thematic Intelligence

The travel and tourism industry has undergone a sea change in the last few years, moving away from brick-and-mortar travel agents towards online travel. Cloud technologies are the bedrock enabling this change. Cloud investment by travel and leisure companies will reach a significant value by 2028. At its core, cloud computing speeds up product delivery, reducing the time to market. It is also scalable, meaning companies can pay for the exact storage and computing power they need to use.

Cloud computing in travel and tourism thematic intelligence report takes an in-depth look at the theme of cloud computing and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged because of cloud computing. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations.

Cloud Computing in Travel and Tourism – Key Trends

The main trends shaping the cloud computing theme over the next 12 to 24 months are technology trends, macroeconomic trends, and regulatory trends.

Technology Trends: The key technology trends impacting the cloud computing theme are, the evolution of hybrid IT management optimization, the implementation of the DevOps model, and the use of Application lifecycle management (ALM). Organizations have embraced more virtualized operating models and infrastructure. With this evolution, enterprises are becoming more comfortable with using third-party cloud and hosting services to support some application workloads while retaining control of other aspects, either on their premises or in a colocation facility. This amalgamation drives the need for technology and best practices to ensure organizations design, deploy, and optimize the management of these hybrid environments.

Macroeconomic Trends: ESG, the future of work, and splinternet are the macroeconomic trends impacting the cloud computing theme. ESG intersects with all other themes, including cloud computing. As the use of cloud services expands, energy demands increase. Companies must focus on cloud and data center efficiency to minimize that increase. This challenge has become more acute since early 2023 with the emergence of generative AI, which requires significantly more compute resources than traditional use cases.

Regulatory Trends: Data protection and privacy, AI regulation, and antitrust are the regulatory trends impacting the cloud computing theme. Companies have moved much of their data from in-house corporate data centers to the cloud, which increases the risk of cyberattacks and, as a result, increases the demand for cloud security and web application security services. Further, regulators are concerned that these companies are not taking sufficient action to protect data from hackers and are, therefore, imposing tougher rules.

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Cloud Computing in Travel and Tourism – Value Chain Analysis

The cloud computing theme comprises four main segments such as hardware, cloud infrastructure, cloud services, and cloud professional services.

Hardware: The hardware layer consists of semiconductors, cameras & sensors, and lasers among others. The cloud computing hardware stack is not too dissimilar from any IT system. As such, servers, storage, and networking equipment are standard and not designed specifically for cloud computing use cases. However, as AI becomes a larger part of the client workload mix, and cloud companies embed AI capabilities into their product offerings, the use of AI-optimized hardware components, such as semiconductors, will become more frequent.

The Cloud Computing Value Chain

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Cloud Computing in Travel and Tourism – Leading Companies

A few of the leading cloud computing adopters impacting the travel and tourism are:

• Airbnb
• Delta Air Lines
• Dubai Airports Company
• easyJet
• Others

Leading Cloud Computing Vendors

A few of the leading cloud computing vendors are:

• Alibaba
• Alphabet (parent company of Google)
• Amazon
• Broadcom
• Others

Specialist Cloud Computing Vendors in Travel and Tourism

A few of the specialist cloud computing vendors in the travel and tourism sector are:

• A-ICE
• Amadeus
• Infor
• Relito
• Others

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Airlines Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

• The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
• The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
• The risk screen ranks companies within a particular sector based on overall investment risk.

Airlines Sector Scorecard

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Scope

• This thematic report provides an overview of the impact cloud computing has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: consumer trends, enterprise trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.

Key Highlights

• The travel and tourism industry has undergone a sea change in the last 10 to 15 years, moving away from brick-and-mortar travel agents towards online travel. As a result, GlobalData predicts that the total online travel sales will reach just over half a trillion dollars by 2027.
• Cloud technologies are the bedrock enabling this change. Investment in the cloud technology stack depends on company size and business requirements. Small and medium-sized travel companies tend to invest in software-as-a-service (SaaS) solutions, which provide out-of-the-box scalable applications. Larger travel companies invest in infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) from public cloud providers, providing the operational benefits of the cloud and the freedom to build tailored solutions.
• Geopolitical disruptions, dynamic pricing, and personalization require companies to invest in new technologies. Companies with strong cloud architectures can adapt to changing circumstances seamlessly, scaling back operations when demand is low and developing new products quickly for new market opportunities. All companies should invest in cloud solutions to prepare for future disruptive threats.

Reasons to Buy

• Understand the current cloud computing trends within the travel landscape today and how these will escalate shortly. Assess how travel and tourism companies such as tour operators, OTAs, and DMOs are utilizing cloud computing to drive revenues.
• Acknowledge the potential pitfalls of using cloud computing by understanding the social, cultural, and environmental effects on the destination. Discover recommendations for businesses involved in cloud computing.
• GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.
• All across the travel and tourism supply chain, now have an opportunity to capitalize on cloud computing, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.