Survey Insights: Color Appeal in FMCG
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"Survey Insights: Color Appeal in FMCG" explores and identifies consumer preference when it comes to color formulation across various categories and explains what association drives the appeal.
Rainbow bagels, rainbow ice creams, black ice cream, unicorn drinks, squid ink, charcoal black burgers, sriracha hot buns, charcoal jelly cleansers, and rainbow highlighters – the presence of unusual colors has had its moment in a variety of categories. Is there a market for these still?
Scope
– Color can be excellent for attention-grabbing and theatrical launches, but for mass appeal stick to the conventional colors.
– Brands have to make it natural, as artificial color is not well-received. This can be navigated with the correct marketing .
– Leverage the color associations that shoppers have.
Reasons to Buy
– Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct decision-making and inform new product development.
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