Consumer and Market Insights: Oral Hygiene in Canada
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The Oral Hygiene market in Canada is forecast to register marginally higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015. The Toothpaste category has the highest value share in the overall Oral Hygiene market in Canada in 2015 while the Mouthwash will be the fastest growing category by value during 2015-2020. The busy lifestyles of Canadian consumers are driving demand for long-lasting and convenient Oral Hygiene products.
Scope
• Among the six categories analyzed, Toothpaste will be the largest category by volume sales with a share of 64.9% in the Canadian Oral Hygiene market.
• Hypermarkets & Supermarkets is the leading distribution channel accounting for 47.5% of the overall Oral Hygiene products distribution in Canada.
• The use of Tube containers is forecast to grow at a CAGR of 1.2% during 2015-2020.
• The multifunctional Oral Hygiene products will drive demand in the Canadian Oral Hygiene market.
• Efficient & Effective and Personalization are the major trends that are driving the Canadian Oral Hygiene market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
Breath Asure Inc
Vermints
The Procter & Gamble Company
Sunstar Suisse S.A.
Dr. Fresh Inc.
Colgate-Palmolive Gmbh
Glaxosmithkline Plc
Combe Incorporated
Prestige Brands
inc.
ORAFOL Europe GmbH
The Mentholatum Company Inc.
Reckitt Be
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