Key Factors to Help you Target Consumers-Conscious ‘Food Swaps’ to Healthier Food and Drink Alternatives
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Food Swapping – Consumer TrendSights Report Overview
Food-swapping behavior is primarily driven by a desire to improve health. Consumers are making more deliberate food choices to improve their health. Ingrained food and drink preferences are being increasingly displaced in favor of a plethora of other options. This inclination towards ‘food swapping’, or making conscious dietary substitutes, is also driven by a range of needs and priorities, from changing health circumstances to budgetary constraints to shifting tastes and preferences.
This “Key Factors to Help You Target Consumers-Conscious ‘Food Swaps’ to Healthier Food and Drink Alternatives” report focuses on the food swaps that consumers make for health reasons. The report will help to understand the relevant consumer trends and attitudes that drive and support innovation success so businesses can tap into what is really impacting the industry.
Popular Diet Trends Mentioned in Social Media, 2022
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Food Swapping Trendsights – Consumer segments
The consumers of food swapping are categorized into weight warriors, flexitarians, wellness seekers, and risk-averse.
Weight warriors: While the desire to lose weight and ‘get in shape’ no longer dictates health goals in the way it traditionally used to, these consumers acknowledge that their weight could be optimized by better food choices. This ingredient-focused segment is highly aware of the ingredients that support healthy weight management and weight loss, and select foods accordingly.
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Food Swapping Trendsights – Protein Swaps
The market for plant-based meat substitutes is particularly promising. Demand for plant-based alternatives to animal products is growing, fueled by greater understanding and concern about the impact of animal products on individual and environmental wellbeing. Factors such as product innovation that is making such substitutes more credible and appealing, as well as technologies that are improving access and production efficiency, are also helping the market to grow.
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Food Swapping Trendsights – Sugar/Salt Swaps
The market for reduced sugar food and drinks is particularly strong. The low-sugar segment is primarily driven by the soft drinks sector. Given the growing body of evidence linking sugar-sweetened beverages with a range of negative health outcomes including obesity, diabetes, and tooth decay, public health interventions such as sugar taxes have been aimed squarely at the soft drinks category, placing pressure on manufacturers to reformulate products accordingly. For instance, the Kraft Heinz brand of fruit juice reformulated its original juice drink pouches with monk fruit concentrate, which reduced sugar content by an average of 40%, marking the largest brand renovation since its 1986 launch.
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Food Swapping Trendsights – Fat Swaps
The savory snack sector has experienced significant growth in the low-fat segment. Contemporary approaches to health are increasingly leaning towards more holistic approaches to wellness that focus on more than just diet, exercise, and weight loss. However, weight management still represents a significant portion of health-aligned claims, following only general well-being in terms of market value. Similar to attitudes towards sugar and salt, older generations are most inclined to believe that reducing fat intake is a healthy approach. Brands are also focusing on this side. For instance, Lypid has rolled out the world’s first plant-based pork belly made from 100% plant-based ingredients and the patented PhytoFat vegan fat. It was developed to sizzle, smell, and taste like a traditional pork belly.
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Food Swapping Trendsights – Carb Swaps
Savory snacks that are comparatively low carb have exhibited the strongest growth in recent years. Indulgent food and drinks are constantly exploring low-carb options. For instance, global beverage company Lion announced the release of Hahn Ultra, a beer with less than 1g of carbs per bottle, that purports to offer the same classic taste that Australian beer drinkers love. It was created by “listening to the desires of those who are trying to make mindful choices” and aims to appeal to those who want the classic taste of beer but want to reduce their carbohydrate and calorie intake.
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Scope
• Food swapping is typically driven by one of four specific mindsets.
• There are a number of obstacles to wider uptake of plant-based alternatives.
• The popularity of the keto diet has reinvigorated interest in low carb products.
Key Highlights
- Food swapping is typically driven by one of four specific mindsets.
- There are a number of obstacles to wider uptake of plant-based alternatives.
- The popularity of the keto diet has reinvigorated interest in low-carb products.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Haofood
Mars
Capri Sun
Fooditive
McCormick
Shiru
NoPalm
Mycorena
Lypid
The Good Bean
Whisps
Hahn
Lay's
Table of Contents
Frequently asked questions
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What is driving food-swapping behavior?
Food-swapping behavior is primarily driven by a desire to improve health, budgetary constraints, and shifting tastes and preferences.
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What are the key categories of food-swapping consumers?
The consumers of food swapping are categorized into weight warriors, flexitarians, wellness seekers, and risk averse.
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Why is the demand for plant-based alternatives is growing?
Demand for plant-based alternatives to animal products is growing due to greater understanding and concern about the impact of animal products on individual and environmental wellbeing.
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