Diageo Plc. – Digital Transformation Strategies
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Diageo Digital Transformation Strategies Report Overview
Diageo Plc. (Diageo) is utilizing a number of emerging technologies such as ecommerce, artificial intelligence, big data, cloud, 3D printing, and robotic process automation to improve sales and operational efficiency, and lower production costs. The annual ICT spending of Diageo was estimated at $619.4 million for 2022. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors. Diageo is an alcoholic beverages company that produces, distributes, markets, and sells spirits and beer products. Its product portfolio includes scotch, beer, vodka, Indian-made foreign liquor (IMFL) whisky, US whiskey, Canadian whisky, rum, ready-to-drink (RTD) alcoholic beverages, liqueurs, gin, tequila and local spirits. The company own more than 200 brands. Some of the company’s renowned brands are Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Baileys, Guinness, McDowell’s No.1 and Bundaberg. Johnnie Walker and Smirnoff rank amongst the largest spirits brands in the world.
|Total ICT Spending 2022||$619.4 million|
|ICT Spend by Function||Data center, Communications, Network, Application, End-User computing, Management, and Service desk|
|ICT Spend by Channel||Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators|
|External ICT Spend by Segment||Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others|
|Technology Theme Focus||Artificial intelligence, Internet of Things (IoT), 3D printing, big data, online delivery,|
The Diageo digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, accelerator/incubator, & other innovation programs, technology partnerships, technology introductions, and ICT spending among others.
Digital Transformation Strategies
Diageo sells spirits and beer through several third-party online platforms as well as its own direct-to-consumer platforms in several key markets, including Europe, the US and China. Diageo sells through Drizly and TheBar.com in the US, Amazon and HaigClub.com in Europe and T-Mall in China. Although online sales account for a small percentage of the company’s overall sales, they grew sharply following the onset of COVID-19 pandemic. In light of the growing e-commerce sales, Diageo recently launched nine new direct-to-consumer platforms in different markets across the world.
To gain more insights on digital transformation strategies and initiatives of Diageo, download a free report sample.
Diageo Technology Theme Focus
Diageo is exploring and applying a variety of emerging technologies artificial intelligence, Internet of Things (IoT), big data, online delivery,3D printing, augmented and virtual reality, conversational platforms, e-commerce and social media to strengthen customer relations, improve sales and achieve operational efficiencies.
Diageo Technology Focus
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Diageo Technology Initiatives
Diageo has been involved in several strategic technology partnerships and collaborations, and technology developments and roll outs, over the last few years. For instance, in 2021, Diageo launched a voice-activated technology called The Bar Cart to help Australian consumers make mixed drinks at home. The Bar Cart has been programmed with 12 cocktail recipes featuring the popular Johnnie Walker, Smirnoff and Tanqueray brands. Consumers can activate The Bar Cart by asking Alexa to open it. The Bar Cart initially asks consumers the spirits they have at home and then provides step-by-step instructions for mixing drinks.
For more insights on other technology initiatives of Diageo, download a free report sample
Diageo ICT Spend by Function
- Data center
- End-user computing
- ICT Service desk
Diageo ICT Spend by Function, 2022(%)
For more insights on ICT spending by function, download a free report sample
Diageo ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- ICT services providers/consulting firms
- Specialist outsourcers
- Systems integrators
Diageo ICT Spend by Channel, 2022(%)
For more insights on ICT spending by channel, download a free report sample
Diageo External ICT Spend by Segment
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- ICT services
- Network and communications
Diageo External ICT Spend by Segment, 2022(%)
For more insights on external ICT spending by segment, download a free report sample
This report provides:
- Insight into Diageo’s technology activities.
- Insights of its accelerators, incubators, & other innovation programs.
- Overview of technology initiatives covering partnerships, and technology introductions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into Diageo’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships, and product launches.
Table of Contents
– Brief information about the company, its business divisions, and its financials
Digital Transformation Strategy
– A summary of key digital strategies/implementation efforts of the company
Accelerators, Incubators, and Other Innovation Programs
– Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
– Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
– Discussion about all the technology introductions & partnerships the company has entered
– Brief discussion about the acquisitions by the company
Partnership & Acquisition Network Map
– A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
ICT Budget and Contracts
– The company’s ICT budget segregated into hardware, software, and managed IT services
– Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers
Frequently asked questions
What was the total ICT spending of Diageo in 2022?
The annual ICT spending of Diageo is estimated at $619.4 million in 2022.
Which was the leading ICT spending category by function for Diageo?
Data center was the leading ICT spending category by function for Diageo in 2022.
Which was the leading ICT spending category by channel for Diageo?
Internal development and maintenance was the leading ICT spending category by channel for Diageo in 2022.
Which was the leading ICT spending category by segment for Diageo?
Software (including cloud SaaS) was the leading ICT spending category by segment for Diageo in 2022.
What are the key technology themes in focus for Diageo?
The key technological theme in focus for Diageo are Artificial intelligence, Internet of Things (IoT), 3D printing, big data, online delivery among others.
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