Digital Lifestyles – Consumer TrendSights Analysis, 2023
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Digital Lifestyles – Consumer TrendSights Report Overview
The Digital Lifestyles trend is most relevant in the food, personal care, household care, foodservice, and retail industries. Leading brands such as Nestlé aligns their core strategies to the Digital Lifestyles trend by offering intelligent products and services that can make routines easier. The size of the prize for the trend is very significant if brands aim to gain market share. In 2022, food was the largest market for the trend.
The “Digital Lifestyles” consumer trendsights research report covers what the trend is, why it is important, and who is most influenced by it. The report also provides a comprehensive analysis of how brands and manufacturers can capitalize on the trend. The research concludes by identifying where the trend is heading next and how long it will last.
TrendSights: Digital Lifestyles
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Key Trend Drivers | • Ecommerce
• Inter-connectivity • Personalization • Convenience |
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Digital Lifestyles Trendsights - Importance
Being digitally connected has become a regular part of consumers’ daily lives, creating a deepening desire for instant gratification and a propensity to multitask. As technology becomes more accessible, the level of expectation for brands to harness digital platforms changes. In response, leading companies in the industry have adopted long-term strategies to create an omnichannel experience between on- and off-premise channels.
The development of 6G technology will allow companies to create more streamlined digital experiences for consumers. Future technology will give brands the capacity to provide ultra-realistic experiences online through digital experiences such as the metaverse. Government bodies plan to introduce stricter regulations for online data protection. They aim to reduce the risk of hacking and ensure consumer trust.
Key Trend Drivers of the Digital Lifestyles
The key trend drivers of Digital Lifestyles are e-commerce, interconnectivity, personalization, and convenience.
Ecommerce: Continued habits from the pandemic have led to consumers shopping for groceries more frequently online. Digital engagement has become a vital response to consumer demand for convenience.
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Digital Lifestyles – Innovations by Brands
Consumers have retained online habits from COVID-19. The demand for convenience and social habits are key motivators for digital experiences. Food service providers and food aggregators are using smart technology to enhance on- and off-premise ordering. Brands are incorporating smartphone technology to boost user experiences.
Walmart, US: In 2023, Walmart launched a smartphone app, where users can try on make-up products virtually. AR technology allows consumers to experiment with various make-up products, such as lipsticks, foundation, and eyeshadow. The user can change the product’s color and texture without applying and removing multiple products. This would appeal to consumers who seek digital tools to replicate the in-store experience.
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Digital Lifestyles – Future Outlook
Online security regulation, 6G, and phygital beauty have the highest growth opportunities within the Digital Lifestyles trend domain. Government bodies plan to introduce stricter regulations for online data protection. For instance, the Department of Justice in California introduced new rules for consumers to share their personal information online and have the choice to opt-out under the updated CCPA. In 2023, L’Oréal collaborated with Wilkins Avenue to utilize near-field communication chips (NFCs) in stickers and offer consumers AR content. The brand believes that offering physical beauty products to be used for digital channels will be a vital strategy as digital lifestyles progress.
Scope
“Digital Lifestyles” is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.
Key Highlights
- In foodservice, providers launch digital solutions to ease ordering on-premise and off-premise. The use of technologies such as AI neural search and digital signage streamlines the ability to order on the go.
- Beverage, beauty, and food companies are closely incorporating smartphone technology to aid in looking up products and virtual communication.
- Brands also use smart features to offer new experiences when using a product (e.g. a Bluetooth-enabled bottle cap).
Reasons to Buy
- Learn about the emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
- Identify interesting new and emerging concepts, products, and ideas on offer in retail, food service, online spaces, and beyond.
- Understand how new concepts and ideas fit into or challenge current consumer trends.
- Gain insight and inspiration for innovation programs and new product development
Domino's
White Castle
Swiggy
Walmart
Coca-Cola
Cadbury
Mondelez
Table of Contents
Frequently asked questions
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Which was the leading industry leveraging the Digital Lifestyles trend in 2022?
In 2022, food was the largest market for the trend.
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What are the key Digital Lifestyles trend drivers?
The key trend drivers of Digital Lifestyles are e-commerce, interconnectivity, personalization, and convenience.
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What will drive positive growth in Digital Lifestyles in food sectors?
Launching of digital solutions to ease ordering on-premise and off-premise will drive growth for digital lifestyles in the food sector. Using technologies such as AI neural search and digital signage streamlines the ability to order on the go.
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