Eastern Europe Household Products Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Eastern Europe Household Products Market Report Overview
The Eastern Europe household products market size was estimated at $16.1 billion in 2022 and is likely to grow at a CAGR of more than 10% from 2022 to 2027. Tissue & hygiene was the largest category in the Eastern Europe household products sector in 2022, followed by textile washing products and bleach category.
Eastern Europe Household Products Market Outlook 2022-2027 ($ Billion)
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The Eastern Europe Household Products market research report covers a comprehensive overview of consumption of various household products by category, for the period 2017-2027. To help market players understand future market opportunities, the report covers high-potential countries based on key factors such as economic development, governance, socio-demography, and technological infrastructure.
Gain a competitive advantage and get familiarized with product offerings by leading brands through our elaborate product profiling and company market share details. Furthermore, our analysts have reviewed the distribution channels and the packaging materials based on volume sales of products, to identify better avenues for market reach and product exposure.
| Market Size (2022) | $16.1 Billion |
| CAGR (2022-2027) | >10% |
| Historic Period | 2017-2022 |
| Forecast Period | 2023-2027 |
| Key Categories | • Tissue & Hygiene
• Textile Washing Products • Dishwashing Products • Toilet Care • General Purpose Cleaners |
| Key Country | • The Czech Republic
• Hungary • Romania • Poland |
| Key Distribution Channels | • Hypermarkets & Supermarkets
• Convenience Stores • B-2-B Supply • E-Retailers • Cash & Carries & Warehouse Clubs |
| Leading Companies | • Procter & Gamble
• Henkel • Unilever • Reckitt Benckiser Group • S.C. Johnson & Son |
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Eastern Europe Household Products Market Segmentation by Category
The key categories in the Eastern Europe household products market are tissue & hygiene, textile washing products, dishwashing products, toilet care, and general purpose cleaners among others. In 2022, the tissue & hygiene category was the largest category with the highest value sales. However, the bleach category is expected to register the fastest value growth during the forecast period.
Eastern Europe Household Products Market Analysis by Category, 2022 (%)
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Eastern Europe Household Products Market Segmentation by Country
The key countries in the Eastern Europe household products market are the Czech Republic, Hungary, Romania, and Poland. In 2022, Poland led the Eastern Europe household products industry in terms of value and volume, and the country is set to post the fastest value CAGR during 2022-2027.
Eastern Europe Household Products Market Analysis by Country, 2022 (%)
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Eastern Europe Household Products Market Segmentation by Distribution Channel
The key distribution channels in the Eastern Europe household products market are hypermarkets & supermarkets, convenience stores, e-retailers, B-2-B supply, and cash & carries & warehouse clubs among others. In 2022, hypermarkets & supermarkets was the largest distribution channel in the Eastern Europe household products sector, followed by convenience stores.
Eastern Europe Household Products Market Analysis by Distribution Channel, 2022 (%)
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Eastern Europe Household Products Market – Competitive Landscape
The key companies in the Eastern Europe Household products market are Procter & Gamble, Henkel, Unilever, Reckitt Benckiser Group, and S.C. Johnson & Son among others. In 2022, Procter & Gamble emerged as the market leader. A few of the key brands of Procter & Gamble are Tide, Charmin, Bounty, Gain, Downy, and others.
Eastern Europe Household Products Market Analysis by Companies, 2022 (%)
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Key Segments Covered in this Report
Eastern Europe Household Products Category Outlook (Value, $ Billion, 2017-2027)
- Textile Washing Products
- Tissue & Hygiene
- General Purpose Cleaners
- Dishwashing Products
- Air Fresheners
- Others
Eastern Europe Household Products Countries Outlook (Value, $ Billion, 2017-2027)
- The Czech Republic
- Hungary
- Romania
- Poland
Eastern Europe Household Products Distribution Channel Outlook (Value, $ Billion, 2017-2027)
- Hypermarkets & Supermarkets
- Convenience Stores
- E-Retailers
- B-2-B Supply
- Cash & Carries & Warehouse Clubs
- Others
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe household products industry, analyzing data from 21 countries in the region. The report includes an analysis of the following:
- Market environment: Includes industry size, market size, and growth analysis by category.
- High-potential countries’ analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in the Eastern Europe region. It also provides a risk-reward analysis of four countries across the Eastern Europe region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides an overview, demographic analysis, and key trends across high-potential countries.
- Success stories: This section features few of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
- Competitive environment: Provides an overview of leading companies in the Eastern Europe region, besides analyzing the penetration of private labels in the region.
- Distribution analysis: Provides analysis on the leading distribution channels in the Eastern Europe household products industry in 2022. It covers five distribution channels – hypermarkets & supermarkets; convenience stores; e-retailers; “dollar stores” variety stores & general merchandise retailers; and others. Others include cash & carries and warehouse clubs, vending machines, and other channels.
- Packaging analysis: The report provides percentage share (2022) and growth analysis (during 2017–22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) in the industry.
- Challenges and future outlook: Provides the challenges and outlook pertaining to the Eastern Europe household products industry.
- Select industry metrics: Provides insights on patent filings, job analytics by country and theme, as well as on global deals.
Key Highlights
- With growing concerns around health and the environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and chemical chemical-free.
- Consumers are looking for novel products personalized to their needs.
- Manufacturers are formulating household products that are sustainable and contain safe ingredients.
Reasons to Buy
- Get competitive data on how the market is evolving to formulate smart sales and marketing strategies.
- Uncover emerging opportunities for growth within the sector in the region.
- Gain insight into country-specific nuances from detailed analysis, including key challenges, competitive landscape, and demographic analysis, of the countries in the region.
- Understand your cope of revenue expansion from our detailed key trends insights that drive consumer choice and future opportunities in the region.
- Get a comprehensive overview of leading brands in the sector, in the region, with information about their market share and growth for the forecast period.
Henkel
S.C. Johnson & Son
Reckitt Benckiser Group
Unilever
Table of Contents
Table
Figures
Frequently asked questions
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What was the Eastern Europe household products market size in 2022?
The Eastern Europe household products market size was estimated at $16.1 billion in 2022.
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What will the CAGR growth rate of the Eastern Europe household products market be during 2022-2027?
The household products sector in Eastern Europe is likely to grow at a CAGR of more than 10% from 2022 to 2027.
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Which was the leading category in the Eastern Europe household products market in 2022?
The tissue & hygiene category led the Eastern Europe household products market in 2022.
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Which was the dominant distribution channel in the Eastern Europe household products market in 2022?
The hypermarkets & supermarkets emerged as the leading distribution channel in the Eastern Europe household products market in 2022.
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Which are the key companies in the Eastern Europe household products market?
The key companies in the Eastern Europe household products market are Procter & Gamble, Henkel, Unilever, Reckitt Benckiser Group, and S.C. Johnson & Son among others.
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