Business of the Formula One 2024 – Property Profile, Sponsorship and Media Landscape
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
Reasons to buy the ‘Business of the Formula One’ report:
- In-depth analysis of sponsorship and media revenue generated for the 2023-24 season.
- Detailed team analysis by breaking down the main commercial deals around each of the 30 competing teams from both a sponsorship and media perspective.
- A comprehensive overview and expert insight of the league that is well regarded as the pinnacle of motor racing anywhere in the world.
How is our ‘Business of the Formula One’ report unique from other reports in the market?
- The report analyzes the main sponsorship deals held by F1, highlighting yearly changes to the 2024 racing calendar along with the main features.
- The report is a detailed account of all the main commercial activities taking place across the sports series.
- It offers a clear breakdown of all the key information linked to the main properties within the sport, including teams and its drivers.
We recommend this valuable source of information to anyone involved in:
- Sports Equipment Manufacturers
- Sports/Esports Event Organizers/Advertisers/Sponsors
- Technology Leaders and Startups
- Strategy, Marketing, and Business Development
- Market Intelligence and Portfolio Managers
- Professional Services – Investment Banks, PE/VC firms
- M&A and Investment Consultants
- Management Consultants and Consulting Firms
To Get a Snapshot of the Business of Formula One Report
Business of the Formula One 2024 Report Overview
The estimated sponsorship revenue of Formula One is estimated to be $513.75 million for the 2024 season. The ‘Business of the F1 2024’ research report provides an analysis of the current business landscape in F1 competitions. The report has evaluated F1 from social media, sponsorship, and media perspectives, in greater detail. It also gives one a thorough understanding of the commercial setups of all the clubs on an individual basis.
Sponsorship Revenue (2024) | $513.75 million |
Key Broadcasters | · ESPN
· DAZN · Sky · Fox Sports · Viaplay |
Key Sponsors | · Heineken
· Rolex · Qatar Airways · DHL · Saudi Aramco |
Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Buy the Full Report for More Insights into the Formula One 2024
Business of the Formula One 2024 - Broadcasters
A few of the broadcasters for the F1 2024 are ESPN, DAZN, Sky, Fox Sports, and Viaplay. The current media landscape for Formula One follows a typical format seen in global sports markets, whereby the live rights are sold on a country-to-country basis. These deals are signed on an individual basis, with no centralized rights cycle that is seen in sports such as soccer, with deals signed over differing periods depending on the success of negotiations. For instance, ESPN’s most recent deal in the United States was signed for three years (2023-2025) compared to Sky’s 2022-announced renewal for five years (2025-29), a deal announced 2.5 years before its current contract expiration.
Formula One Analysis by Broadcasters, 2023
Buy the Full Report for More Broadcaster Insights into F1 2024
Business of the Formula One 2024 –Sponsorship
Heineken ranks first at the top of the brand spending charts in 2024.
A few of the key sponsors of the Formula One are:
- Heineken
- Rolex
- Qatar Airways
- DHL
- Saudi Aramco
The F1 2024 series boasts 22 partners. The competition’s biggest deal comes from the partnership with many of the world’s largest brands such as Heineken and Rolex. Dutch beer brand Heineken first came on board with F1 midway through the 2016 season. The brand’s entry into the sport followed the breakout of Dutch racing driver Max Verstappen, who had just become the first-ever Dutch winner of an F1 race.
Formula One Analysis by Sponsorship, 2024 (%)
Buy the Full Report for More Sponsorship Insights into the F1 2023-2024
Key Highlights
Highlighting yearly changes to the 2024 racing calendar and the main features of the upcoming season. Offers an insight into the amount of money being generated across the series at all levels, including commercial rights, broadcasting rights and ticket revenue. Identifies the leading names within the series, it comprehensive social media figures. In depth analysis across the main sponsorship deals held by F1. An overview of the commercial activity of all ten competing teams and how they compare to one another.
Table of Contents
Table
Figures
Frequently asked questions
-
What is the estimated sponsorship revenue of Formula One for the 2024 season?
The estimated sponsorship revenue of Formula One for the 2024 season is $513.75 million.
-
Who are the key broadcasters of the F1 for the 2024 season?
A few of the broadcasters for the F1 2024 are ESPN, DAZN, Sky, Fox Sports, and Viaplay among others.
-
Which are the leading sponsors of F1 for the 2024 season?
Heineken, Rolex, Qatar Airways, DHL, and Saudi Aramco are the leading sponsors of F1 2024.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.