France Apparel Consumer Insights – Who Shops, What do they Shop, How do they Shop and Why do they Shop
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France Apparel Consumer Insights Report Overview
More than 35% of French consumers plan to cut back on their clothing & accessories spending this year. Easing inflation rates has also failed to reassure French consumers about the state of the economy over the next six months. Economic pressures are driving many consumers to switch to cheaper brand alternatives.
The ‘France Apparel Consumer Insights Report’ provides detailed insights into consumer sentiment among apparel shoppers in France. This report offers a detailed analysis of the market with the impact of recent events on customer shopping behavior, key apparel retailers, and channel usage.
Leading Brands | · Adidas
· Nike · H&M · Puma · C&A |
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France Apparel Consumer Insights - Consumer Sentiment
France consumers remained pessimistic about the economy, although they were trading down to cheaper brands. Switching to cheaper brand alternatives is most common among those over 45, as this age group tends to have a greater focus on necessities anyway.
Most young shoppers anticipate that they will spend more on apparel over the next six months owing to their greater interest in keeping up with the latest trends. In addition, females are expected to be more conscious about their apparel spending than men in the next six months, as they usually purchase higher volumes, so have greater scope to cut back.
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France Apparel Consumer Insights - Who Shops & What They Purchase
A high proportion of consumers across all genders and age groups have purchased apparel in the past 12 months. Women and those aged between 25-54 years were the top groups purchasing apparel. This is because females have stronger engagement with fashion trends and middle-aged shoppers have higher incomes.
In the past 12 months, everyday casualwear was the most popular style among French apparel shoppers owing to its superior versatility and value for money. Smart casualwear was the next most purchased category.
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France Apparel Consumer Insights - Where People Shop
France has a mature online market. Most consumers agree that shopping via online channels allows for much greater choice compared to physical shops. The leading global apparel brands that most French consumers shop for include Adidas, Nike, H&M, Puma, and C&A among others. Among these, Nike was the most popular among France shoppers in 2023.
France Apparel Brands Preferred by Consumers, 2023 (%)
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France Apparel Consumer Insights - Drivers
Value for money was the prime factor influencing France consumers’ apparel purchases. It was followed by quality, fit, and price. While shoppers are increasingly aware of the sustainability and ethics of their purchases, these factors are yet to have a significant influence on French shoppers’ purchase decisions.
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Scope
- This report provides detailed consumer insights into France’s apparel market.
- The report centers on consumer sentiment, categories purchased, and channel usage.
- The report also covers motivations for purchasing, purchase frequency, and the most popular global brands.
Key Highlights
- More than 35% of France consumers plan to cut back on their clothing and accessories spending over the next six months.
- Many French apparel shoppers have purchased items via resale in the past year, which is higher than in Germany, Italy, and Spain
- Sustainability and ethics are two of the least important purchase drivers for apparel shoppers in France.
Reasons to Buy
- Identify how rising inflation is influencing how and where France consumers shop
- Understand consumer sentiment in the France apparel market and what this means for apparel brands’ next steps.
Adidas
H&M
Zara
Levi’s
Shein
Primark
Puma
Lacoste
C&A
Tommy Hilfiger
ASICS
Mango
The North Face
New Balance
Table of Contents
Frequently asked questions
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Which was the leading channel in the France apparel market in 2023?
More France consumers shopped online in 2023 owing to the availability of wide choices availability.
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Which was the prime factor influencing France consumers’ apparel purchases in 2023?
Value for money was the prime factor influencing France consumers’ apparel purchases in 2023.
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Which were the leading global apparel brands preferred by consumers in 2023?
The global apparel brands most preferred by consumers in 2023 include Adidas, Nike, H&M, Puma, and C&A among others.
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