Germany Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029
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Germany Baby Food Market Report Overview
The Germany baby food market size was EUR1 billion ($1 billion) in 2023. The market is anticipated to achieve a CAGR of more than 2% during 2023-2029.
Germany Baby Food Market Outlook, 2023-2029 (EUR Billion)
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The Germany baby food market research report puts together multiple data sources to provide a comprehensive baby food sector overview in the country. The report covers key information about the per capita expenditure (PCE) and per capita consumption (PCC) to help in understanding the baby food market growth trajectory in Germany. Furthermore, the German baby food market analysis offers detailed category-wise, distribution channel-wise, and company-wise insights to understand potential business opportunities.
Market Size (2023) | EUR1 billion ($1 billion) |
CAGR (2023-2029) | >2% |
Historical Period | 2017-2022 |
Forecast Period | 2023-2029 |
Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Other · Baby Finger Food · Baby Drinks |
Key Distribution Channels | · Hypermarkets & Supermarkets
· Drugstores & Pharmacies · E-retailers · Convenience Stores |
Leading Manufacturers | · HiPP
· Danone · Nestlé · DMK Group · Freche Freunde · Humana |
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Germany Baby Food Market Segmentation by Categories
The baby milks category led the German baby food market by value in 2023
The key categories in the Germany baby food market are:
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
The top two manufacturers Danone and HiPP had over 71% share of value sales in 2023. Competition between the two companies is extremely strong, and large amounts are spent on advertising. Category leader Danone offers a range of infant, follow-on, and growing-up milk products through its Aptamil and Milumil brands.
Germany Baby Food Market Analysis by Categories, 2023 (%)
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Germany Baby Food Market Segmentation by Distribution Channels
Drugstores & pharmacies channel accounted for the highest share of the baby food market in 2023
A few of the key distribution channels in the Germany baby food market are:
- Hypermarkets & Supermarkets
- Drugstores & Pharmacies
- E-retailers
- Convenience Stores
Drugstores & pharmacies have succeeded in building their share over the last few years through competitive pricing and extensive product ranges. In 2023, the distribution channel accounted for more than 60% of the market share, despite intense competition from food retailers.
Germany Baby Food Market Analysis by Distribution Channels, 2023 (%)
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Germany Baby Food Market - Competitive Landscape
In 2023, HiPP was the leading revenue contributor in the German baby food sector
A few of the leading manufacturers in the Germany baby food market are:
- HiPP
- Danone
- Nestlé
- DMK Group
- Freche Freunde
- Humana
Germany Baby Food Market Analysis by Manufacturers, 2023 (%)
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Segments Covered in the Report
Germany Baby Food Categories Outlook (Value, EUR Million, 2017-2029)
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
Germany Baby Food Distribution Channel Outlook (Value, EUR Million, 2017-2029)
- Hypermarkets & Supermarkets
- Drugstores & Pharmacies
- E-retailers
- Convenience Stores
Scope
This report provides:
- A comprehensive overview of the baby food sector in Germany, as part of GlobalData’s global coverage of the sector.
- Market environment: A comparative analysis of the value and volume shares of Germany against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC) and per capita expenditure (PCE) on baby food in Germany are compared at regional and global levels.
- Background: An overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the German baby food sector.
- Category coverage and competitive landscape: An overview of growth at a sector level and an analysis of five categories. These categories are analyzed by value, volume, and CAGR for the 2017-2029 period. The analysis also includes baby food per capita consumption and expenditure in Germany, by category. The report provides an analysis of leading manufacturers and brands in the German baby food sector in 2023 and their market shares in each category.
- Production and trade: An analysis of imports and exports in the German baby food sector.
- Distribution channel: Analysis of the leading distribution channels at both sector and category levels in 2023.
- Economic background: An outlook on macroeconomic indicators in Germany, with a detailed summary of the economy and labor market.
Key Highlights
Value sales of baby milks grew from EUR284 million ($320.8 million) in 2017 to EUR397.4 million ($405.8 million) in 2023, registering a CAGR of 5.8% during this period.
Baby cereals & dry meals volumes decreased from 4.9 million kg in 2017 to 4.51 million kg in 2023, at a negative CAGR of 1.3%.
Value sales of the baby wet meals & other category rose from EUR326 million ($368.3 million) in 2017 to EUR447.9 million ($457.4 million) in 2023, at a CAGR of 5.4%.
During 2017–23, PCC of baby finger food grew by 10.3%.
During 2017–23, PCC of baby drinks fell by 7.4%, totaling 7.5kg in 2023.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Get a detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Danone
Nestlé
DMK Group
Freche Freunde
Humana
Alnatura
Table of Contents
Table
Figures
Frequently asked questions
-
What was the Germany baby food market size in 2023?
The baby food market size in Germany was EUR1 billion ($1 billion) in 2023.
-
What will the Germany baby food market growth rate be during the forecast period?
The baby food market in Germany is expected to achieve a CAGR of more than 2% during 2023-2029.
-
Which was the leading category in the Germany baby food market in 2023?
Baby milk was the leading category in the Germany baby food market in 2023.
-
Which was the leading distribution channel of the Germany baby food market in 2023?
Hypermarkets & supermarkets was the leading distribution channel of the Germany baby food market in 2023.
-
Which are the leading manufacturers in the Germany baby food market?
A few of the leading manufacturers in the German baby food market are HiPP, Danone, Nestlé, DMK Group, Freche Freunde, and Humana among others.
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