Germany Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights
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Germany Beer and Cider Market Report Overview
Germany Beer and Cider Market Outlook, 2022-2028 (LCU Billion)
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The beer and cider market size in Germany was LCU32.48 billion in 2022 and will grow at a CAGR of more than 2% during 2023-2028. The market growth can be attributed to the rebound of the tourism industry post the easing of travel restrictions imposed due to COVID-19, as well as the return of cultural events.
Market Size (2022) | LCU32.48 billion |
CAGR (2023-2028) | >2% |
Historical Period | 2017-2022 |
Forecast Period | 2023-2028 |
Key Distribution Channels | · On-Premise
· Off-Premise |
Key Packaging Materials | · Metal
· Glass · PET |
Key Packaging Types | · Can
· Bottle · Keg |
Leading Companies | · Radeberger Gruppe
· Krombacher · Bitburger Gruppe · Oettinger Bier Brauhaus · A-BInBev Germany |
Leading Brands | · Krombacher
· Oettinger · Bitburger · Veltins · Beck’s |
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The Germany beer and cider market research report offers an in-depth analysis of the beer and cider industry. It covers an introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.
Germany Beer and Cider Market – Competitive Landscape
Germany Beer and Cider Market Analysis by Companies, 2022 (%)
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The report offers the market share and growth in terms of volume and value of the top-performing Germany beer and cider companies. A few of the leading companies in the Germany beer and cider market are:
- Radeberger Gruppe
- Krombacher
- Bitburger Gruppe
- Oettinger Bier Brauhaus
- A-BInBev Germany
In 2022, Radeberger Gruppe was the leading company in the Germany beer and cider market. Amid the rising health & wellness trend, the company recorded strong growth in the no-/low-alcohol segment. Strong demand for beer mixes among experiential and younger consumers also supported volume sales in 2022.
Germany Beer and Cider Market Segmentation by Packaging Type
Germany Beer and Cider Market Analysis by Packaging Type, 2022 (%)
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The key packaging types in the beer and cider market in Germany are can, bottle, and keg. Bottle had the major market volume share in 2022. The key packaging materials in the Germany beer and cider market are metal, glass, and PET. The glass packaging material had the highest volume in 2022. This can be attributed to the fact that glass bottles are perceived to preserve carbonation, and the translucent material offers a glimpse of its contents.
Consumers are calling on beer & cider companies to reduce their use of plastic and adopt more eco-friendly packaging. As a result, manufacturers are focusing on increasing the recyclability of their product packaging, as well as making their supply chains more sustainable.
Germany Beer and Cider Market Segmentation by Distribution Channels
Germany Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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The key distribution channels in the beer and cider market in Germany are off-premise and on-premise. The on-premise distribution channel accounted for the highest value share in 2022. The segment comprises volume sold for “immediate consumption” at the point of purchase including eating, drinking, and accommodation (EDA) and other on-premise channels. However, it excludes products purchased from retail outlets for consumption on the go.
Germany Beer and Cider Market – Top Brands
Germany Beer and Cider Market Analysis by Brands, 2022 (%)
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The report offers the market share and growth in terms of volume and value of the top-performing Germany beer and cider brands. A few of the leading brands in the Germany beer and cider market are:
- Krombacher
- Oettinger
- Bitburger
- Veltins
- Beck’s
Krombacher was the leading brand with the highest value in 2022. Krombacher Brauerei claims to bring together state-of-the-art technology with natural ingredients and traditional brewing methods to produce high-quality beers. Furthermore, the company is currently investing in sustainability initiatives
Segments Covered in the Report
Germany Beer and Cider Market Distribution Channel Outlook (Value, LCU Billion, 2017-2028)
- On-Premise
- Off-Premise
Germany Beer and Cider Market Packaging Material Outlook (Value, LCU Billion, 2017-2028)
- Metal
- Glass
- PET
Germany Beer and Cider Market Packaging Type Outlook (Value, LCU Billion, 2017-2028)
- Can
- Bottle
- Keg
Key Highlights
- Spike in inflation: Germany’s inflation rate was high throughout 2022, mainly as a result of the increased prices of energy and food. High inflation eroded consumers’ purchasing power and led them to curtail their spending on beer & cider products.
- Local culture: Despite the alcohol moderation trend, beer drinking remains an integral part of German culture and is prevalent among all demographics. Indeed, Germany is one of the top beer-drinking markets globally. Beer & cider is therefore likely to continue growing in the country. Moreover, the lifting of COVID-19 restrictions led to a rise in footfall across on-premise outlets, thereby positively affecting the sector’s growth.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Germany beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Germany beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Krombacher
Bitburger Gruppe
Oettinger Bier Brauhaus
A-BInBev Germany
C & A Veltins
Frankfurter Brauhaus
Paulaner
Table of Contents
Frequently asked questions
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What was the Germany beer and cider market size in 2022?
The beer and cider market size in Germany was LCU32.48 billion in 2022.
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What will the Germany beer and cider market growth rate be during the forecast period?
The beer and cider market in Germany will grow at a CAGR of more than 2% during 2023-2028.
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Which was the leading distribution channel in the Germany beer and cider market in 2022?
In 2022, on-premise accounted for the highest distribution channel share in the Germany beer and cider market.
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Which was the leading packaging material in the Germany beer and cider market in 2022?
In 2022, glass accounted for the largest packaging material share in the Germany beer and cider market.
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Which was the leading packaging type in the Germany beer and cider market in 2022?
Bottle was the leading packaging type in the Germany beer and cider market in 2022.
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Which are the leading brands in the Germany beer and cider market?
A few of the leading brands in the Germany beer and cider market are Krombacher, Oettinger, Bitburger, Veltins, and Beck’s.
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Which are the leading companies in the Germany beer and cider market?
A few of the leading companies in the Germany beer and cider market are Radeberger Gruppe, Krombacher, Bitburger Gruppe, Oettinger Bier Brauhaus, and A-BInBev Germany.
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