Germany Meat Market Analysis and Forecasts, 2015-2025 – Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

The meat market in Germany was valued at $53.3 billion in 2020 and is forecasted to register a growth of more than 2% during the period 2021-2025. Per capita consumption and per capita expenditure of meat were higher in Germany than on a global level in 2020. Chilled raw packaged meat – whole cuts was the largest category in 2020, followed by fresh meat (counter), chilled raw packaged meat – processed, frozen meat, cooked meats – packaged, ambient meat, and cooked meats – counter.

Germany meat market overview

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What are the market dynamics in the meat market in Germany?

Chilled raw packaged meat – whole cuts was the largest category in 2020, while the cooked meats – packaged category is forecast to register the fastest value growth during 2020-2025. The cooked meats – packaged category is also expected to gain maximum market share in value terms during 2020–2025. Hypermarkets & Supermarkets is the leading distribution channel in the German meat sector, in 2020.

The strict lockdowns led to the temporary closure of many factories and businesses. The government initiated a furlough program to enable businesses to temporarily idle employees without enacting pay cuts so as to prevent a spike in unemployment and enable a quick return to normal operational levels when conditions improved. Workers enrolled in the program received the bulk of their pay in the form of benefits.

Meat market in the Europe, in 2020

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Germany accounted for a value share of more than 20%, in the Western European meat sector in 2020.  Germany ranks third in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a share of more than 10%, in 2020. Per capita consumption of meat in Germany decreased from 2015 to 2020, which was higher than the global level but lower than compared to the regional level. However, per capita consumption of meat in Germany is expected to increase by 2025.

What are the category classifications in Germany’s Meat market?

The per capita consumption of fresh meat (counter) was higher than other meat categories in Germany in 2020. Fresh meat (counter) led the German meat sector in terms of per capita consumption in 2020, followed by chilled raw packaged meat – whole cuts and chilled raw packaged meat – processed. However, per capita consumption of frozen meat was higher in Germany compared to the global and regional levels and fresh meat (counter) was lower in Germany compared to both regional and global levels in the same year. Furthermore, per capita consumption of ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter and cooked meats – packaged was higher in Germany than the global level, but lower when compared to the regional level in the same year.

Germany meat market, by category

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Who are the major players in Germany’s meat market?

In 2020, Phw-Gruppe Lohmann & Co. Ag led the meat market of Germany followed by, Zur Muhlen Group, Nomad Foods, Vion Food Group, and Bell Food Group.

Germany meat market, by key players

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Market report scope

Scope

The report provides an in-depth analysis of the following:

• Sector data: Overall sector value and volume data with growth analysis for 2015-2025
• Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
• Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, E-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, and other general retailers.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid metal, flexible packaging, rigid plastics, and paper & board; pack type for: jar, bag/sachet, tub, stand up pouch, carton – folding, can, tray, film, clamshell, specialty container, and blister pack and other pack type, closure type for: screw top, prize off, twist off, plastic tie, foil, film, and other closure types, primary outer types for: carton – folding, bag, sleeve, shrink wrap, and other primary outer type.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.